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舒弍仂舒仂亳 弍亳亰仆亠舒 5
               仂仍亠弍仆亶 仗亳仆仂从
               仄亳亳亶 仂仍舒仆仂于
               亰舒仆亳亠 3
Friday, October 28, 11
亠仗亳仆亶 亰舒仗舒 亳亰仂
                   舒



Friday, October 28, 11
仗舒从仂于从舒 仄舒亳仆



Friday, October 28, 11
从仂仆仂仍亳仂于舒 仂从
                   亞仂亟仆仂亳 仗仂亟从仂于 于
                   仂仍仂亟亳仍仆亳从亠

Friday, October 28, 11
仂仍亳仆于仂 仍ミ莞黍 仆亠
                   于仗舒ム



Friday, October 28, 11
仍 亳仂从亳 仄舒
                   仆亠亟仂仗亠仆 从亰仂亳仆亶 亳
                   从亠仄舒仍仆亶 仂亟

Friday, October 28, 11
丐亟仆仂 仆舒亶亳 仆亢仆
                   于亠 于 亟舒仄从仂亶 仄仂从亠



Friday, October 28, 11
亊 亟舒于仆仂 仄亠舒 亳仄亠 于
                   亰舒从仍舒亟从舒
                   仆亳于亠舒仍仆亶 舒亶,
                   仗仂仂亶. ム仆亶 亳 于
                   仂仆仂于仆仂仄 弍亠仗仍舒仆亶,
                   亞亟亠 亠 于
Friday, October 28, 11
亠 于亠仄亠仆亳 亳 亢亠仍舒仆亳
                 于弍亳舒 从仂仆亠仆 亟仍
                 仗仂仄仂舒 亳仍亳 亠仆亳, 舒
                 仂, 仂 仗亠亟仍舒亞舒ム 弌,
                 仄仆亠 仆亠 亳仆亠亠仆仂

Friday, October 28, 11
仂仂亞仂于亳亰仆舒 仗亳仂弍亠亠仆亳
           亳从于亠仆仆仂亞仂 仗仆亳从舒
           亟仍 仄舒仂于仂亞仂 仗仂亠弍亳亠仍
           (舒仆仂亠 仍亳仂, 仆亠弍仂仍舒
           仂亞舒仆亳亰舒亳, 亳仆亳,
           舒亰于亳于舒ム亳亠 舒仆 
           仄舒仍仄 弍ミ莞勤却仂仄).
Friday, October 28, 11
亅从仂仆仂仄亳 亳
                   舒仗亠亟亠仍亠仆亳亠 于亠仄亠仆亳



Friday, October 28, 11
仂弍仍亠仄舒 于于仂亟舒
                 亞舒亰仂仂弍舒亰仆 仗仂亟从仂于
                 亢亳亰仆亠亟亠亠仍仆仂亳
                 仂亞舒仆亳亰仄舒 弍亠亰 亰于从舒 亳
                 亰舒仗舒舒

Friday, October 28, 11
于 亢亠仆亳仆 仂 舒弍仂
                   仗仂仍亠 弍亠亠仄亠仆仆仂亳



Friday, October 28, 11
亠仆 仍仂亢仆仂 仆舒亶亳
                 从舒亳于 仂弍于 仆舒
                 仆亠弍仂仍仂仄 从舒弍仍从亠


Friday, October 28, 11
弌从仆仂. 仍仂仂亠
                 仆舒仂亠仆亳亠, 仗仂亞仂于仂亳
                 仆亠  从亠仄. 弌仂亳仄 于
                 仗仂弍从亠, 亠仍亠仂仆 仄仂仍亳.
                 丱仂亠 仂 弍
                 亠弍 从仂-仂 舒亰于仍亠从,
                 仗仂亟仆磿 仆舒仂亠仆亳亠.
Friday, October 28, 11
Business Model Generation



Friday, October 28, 11
Friday, October 28, 11
Friday, October 28, 11
Apple Ipod/ iTunes
                   Business Model



Friday, October 28, 11
Friday, October 28, 11
Value Propossition
                    仗亠亟亠仍磳 仆舒弍仂 仗仂亟从仂于 亳 仍亞,
                    仂亰亟舒ム亳 亠仆仆仂 亟仍 从仂仆从亠仆仂亞仂
                    亠亞仄亠仆舒 仗仂亠弍亳亠仍亠亶

                    舒从 亠仆仆仂 仄 仂亰亟舒亠仄 亟仍 仗仂亠弍亳亠仍

                    舒从 亳亰 仗仂弍仍亠仄 仆舒亳 仗仂亠弍亳亠仍亠亶 仄
                    仗仂仄仂亞舒亠仄 亠亳?

                    舒从 仗仂亠弍仆仂 仄 亟仂于仍亠于仂磳仄?



Friday, October 28, 11
Channels
                  仗亠亟亠仍磳 从舒从 从仂仄仗舒仆亳 从仂仄仄仆亳亳亠 亳
                  亟仂亳亞舒亠 于仂亠亞仂 仗仂亠弍亳亠仍从仂亞仂 亠亞仄亠仆舒
                  亟仍 亟仂舒于从亳 丶亠仆仆仂仆仂亞仂 亠亟仍仂亢亠仆亳

                  丼亠亠亰 从舒从亳亠 从舒仆舒仍 仆舒亳 仗仂亠弍亳亠仍亳 仂,
                  仂弍 仄 亟仂 仆亳 亟仂舒仍亳?

                  舒从 亳 从舒仆舒仍 于亰舒亳仄仂于磶舒仆?

                  舒从仂亶 舒仄亶 仍亳亶?

                  舒从 仄 亳仆亠亞亳亠仄 亳 于 仗仂于亠亟亠仆亳亠 仆舒亳
                  仗仂亠弍亳亠仍亠亶?


Friday, October 28, 11
Customer Relationship
                    仗亠亟亠仍磳 从舒从亳亠 于亰舒亳仄仂仂仆仂亠仆亳 从仂仄仗舒仆亳
                    于舒亳于舒亠  亠亞仄亠仆舒仄亳 于仂亳
                    仗仂亠弍亳亠仍亠亶?

                    舒从亳亠 亳仗 于亰舒亳仄仂仂仆仂亠仆亳亶 仆舒亳 亠亞仄亠仆
                    仂, 仂弍 仄 舒仆舒于仍亳于舒仍亳  仆亳仄亳 亳
                    仗仂亟亟亠亢亳于舒仍亳?

                    舒从 仂仆亳 亳仆亠亞亳仂于舒仆  仂舒仍仆仄亳 弍仍仂从舒仄亳
                    弍亳亰仆亠-仄仂亟亠仍亳?


Friday, October 28, 11
Revenue Streams
                    仗亳于舒亠, 从舒从 从仂仄仗舒仆亳 亞亠仆亠亳亠 从 仂
                    从舒亢亟仂亞仂 弌亠亞仄亠仆舒 仂亠弍亳亠仍亠亶

                    舒 从舒从 亠仆仆仂 仆舒亳 仗仂亠弍亳亠仍亳
                    亟亠亶于亳亠仍仆仂 仂 仗仍舒亳?

                    舒 仂 仂仆亳 亠亶舒 仗仍舒?

                    舒从仂于 于从仍舒亟 从舒亢亟仂亞仂 仗仂仂从舒 于 仂弍亳亶 亟仂仂亟?



Friday, October 28, 11
Key Resources

                    仗亳于舒亠 仆舒亳弍仂仍亠亠 于舒亢仆亠 舒从亳于,
                    仆亠仂弍仂亟亳仄亠 亟仍 仂亞仂, 仂弍  舒弍仂舒仍舒

                    舒从亳亠 亠 仆亢仆 亟仍 仆舒亠亞仂 VP?

                    CH? CR? RS?




Friday, October 28, 11
Key Activities

                    仗亳于舒亠 仆舒亳弍仂仍亠亠 于舒亢仆亠 于亠亳, 从仂仂舒
                    从仂仄仗舒仆亳 亟仂仍亢仆舒 亟亠仍舒

                    舒从亳亠 从仍ム亠于亠 舒从亳于仆仂亳 亠弍亠 仆舒亠 VP?

                    CH? CR? RS?




Friday, October 28, 11
Key Partners

                    仗亳于舒亠 亠 仗仂舒于亳从仂于 亳 仗舒仆亠仂于 亟仍
                    仂亞仂, 仂弍  舒弍仂舒仍舒

                    仂 仆舒亳 从仍ム亠于亠 仗舒仆亠 亳 仗仂舒于亳从亳?

                    舒从亳亠 KR 仄 弍亠亠仄 仂 仆舒亳 仗舒仆亠仂于?

                    舒从亳亠  仂亠于仍ム 仆舒亳 仗舒仆亠?




Friday, October 28, 11
Cost Structure
                    仗亳于舒亠 于亠 亰舒舒, 仆亠仂弍仂亟亳仄亠 亟仍
                    仂亠于仍亠仆亳 

                    舒从亳亠 仆舒亳弍仂仍亠亠 于舒亢仆亠 亰舒舒 于仍亳ム 仆舒
                    仆舒 ?

                    舒从亳亠 KR 仆舒亳弍仂仍亠亠 亟仂仂亞亳亠?

                    舒从亳亠 KA 仆舒亳弍仂仍亠亠 亟仂仂亞亳亠?



Friday, October 28, 11
Google Business Model



Friday, October 28, 11
Friday, October 28, 11
Friday, October 28, 11
Friday, October 28, 11
Friday, October 28, 11
BM Innovation
                    Satisfy market (need): Tata cars, NetJets..

                    Bring to market (new technology/product):
                    Swatch, Nespresso

                    Improve market (existing market impr): Nintendo
                    Wii, IKEA..

                    Create market (new type of business): Google..



Friday, October 28, 11
5 steps of BMI

                    Mobilize - setting the stage

                    Understand - immerse

                    Design - inquiry

                    Implement - execution

                    Manage - evolution



Friday, October 28, 11
Home Task

                    仂亟亞仂仂于亳 BM Canvas

                    亳 3

                    仂亠

                    舒从舒亰 仆舒 5 仄亳仆, 从仍亠 亳从亠




Friday, October 28, 11
@entreds



Friday, October 28, 11

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5 lab 3

  • 1. 舒弍仂舒仂亳 弍亳亰仆亠舒 5 仂仍亠弍仆亶 仗亳仆仂从 仄亳亳亶 仂仍舒仆仂于 亰舒仆亳亠 3 Friday, October 28, 11
  • 2. 亠仗亳仆亶 亰舒仗舒 亳亰仂 舒 Friday, October 28, 11
  • 4. 从仂仆仂仍亳仂于舒 仂从 亞仂亟仆仂亳 仗仂亟从仂于 于 仂仍仂亟亳仍仆亳从亠 Friday, October 28, 11
  • 5. 仂仍亳仆于仂 仍ミ莞黍 仆亠 于仗舒ム Friday, October 28, 11
  • 6. 仍 亳仂从亳 仄舒 仆亠亟仂仗亠仆 从亰仂亳仆亶 亳 从亠仄舒仍仆亶 仂亟 Friday, October 28, 11
  • 7. 丐亟仆仂 仆舒亶亳 仆亢仆 于亠 于 亟舒仄从仂亶 仄仂从亠 Friday, October 28, 11
  • 8. 亊 亟舒于仆仂 仄亠舒 亳仄亠 于 亰舒从仍舒亟从舒 仆亳于亠舒仍仆亶 舒亶, 仗仂仂亶. ム仆亶 亳 于 仂仆仂于仆仂仄 弍亠仗仍舒仆亶, 亞亟亠 亠 于 Friday, October 28, 11
  • 9. 亠 于亠仄亠仆亳 亳 亢亠仍舒仆亳 于弍亳舒 从仂仆亠仆 亟仍 仗仂仄仂舒 亳仍亳 亠仆亳, 舒 仂, 仂 仗亠亟仍舒亞舒ム 弌, 仄仆亠 仆亠 亳仆亠亠仆仂 Friday, October 28, 11
  • 10. 仂仂亞仂于亳亰仆舒 仗亳仂弍亠亠仆亳 亳从于亠仆仆仂亞仂 仗仆亳从舒 亟仍 仄舒仂于仂亞仂 仗仂亠弍亳亠仍 (舒仆仂亠 仍亳仂, 仆亠弍仂仍舒 仂亞舒仆亳亰舒亳, 亳仆亳, 舒亰于亳于舒ム亳亠 舒仆 仄舒仍仄 弍ミ莞勤却仂仄). Friday, October 28, 11
  • 11. 亅从仂仆仂仄亳 亳 舒仗亠亟亠仍亠仆亳亠 于亠仄亠仆亳 Friday, October 28, 11
  • 12. 仂弍仍亠仄舒 于于仂亟舒 亞舒亰仂仂弍舒亰仆 仗仂亟从仂于 亢亳亰仆亠亟亠亠仍仆仂亳 仂亞舒仆亳亰仄舒 弍亠亰 亰于从舒 亳 亰舒仗舒舒 Friday, October 28, 11
  • 13. 于 亢亠仆亳仆 仂 舒弍仂 仗仂仍亠 弍亠亠仄亠仆仆仂亳 Friday, October 28, 11
  • 14. 亠仆 仍仂亢仆仂 仆舒亶亳 从舒亳于 仂弍于 仆舒 仆亠弍仂仍仂仄 从舒弍仍从亠 Friday, October 28, 11
  • 15. 弌从仆仂. 仍仂仂亠 仆舒仂亠仆亳亠, 仗仂亞仂于仂亳 仆亠 从亠仄. 弌仂亳仄 于 仗仂弍从亠, 亠仍亠仂仆 仄仂仍亳. 丱仂亠 仂 弍 亠弍 从仂-仂 舒亰于仍亠从, 仗仂亟仆磿 仆舒仂亠仆亳亠. Friday, October 28, 11
  • 19. Apple Ipod/ iTunes Business Model Friday, October 28, 11
  • 21. Value Propossition 仗亠亟亠仍磳 仆舒弍仂 仗仂亟从仂于 亳 仍亞, 仂亰亟舒ム亳 亠仆仆仂 亟仍 从仂仆从亠仆仂亞仂 亠亞仄亠仆舒 仗仂亠弍亳亠仍亠亶 舒从 亠仆仆仂 仄 仂亰亟舒亠仄 亟仍 仗仂亠弍亳亠仍 舒从 亳亰 仗仂弍仍亠仄 仆舒亳 仗仂亠弍亳亠仍亠亶 仄 仗仂仄仂亞舒亠仄 亠亳? 舒从 仗仂亠弍仆仂 仄 亟仂于仍亠于仂磳仄? Friday, October 28, 11
  • 22. Channels 仗亠亟亠仍磳 从舒从 从仂仄仗舒仆亳 从仂仄仄仆亳亳亠 亳 亟仂亳亞舒亠 于仂亠亞仂 仗仂亠弍亳亠仍从仂亞仂 亠亞仄亠仆舒 亟仍 亟仂舒于从亳 丶亠仆仆仂仆仂亞仂 亠亟仍仂亢亠仆亳 丼亠亠亰 从舒从亳亠 从舒仆舒仍 仆舒亳 仗仂亠弍亳亠仍亳 仂, 仂弍 仄 亟仂 仆亳 亟仂舒仍亳? 舒从 亳 从舒仆舒仍 于亰舒亳仄仂于磶舒仆? 舒从仂亶 舒仄亶 仍亳亶? 舒从 仄 亳仆亠亞亳亠仄 亳 于 仗仂于亠亟亠仆亳亠 仆舒亳 仗仂亠弍亳亠仍亠亶? Friday, October 28, 11
  • 23. Customer Relationship 仗亠亟亠仍磳 从舒从亳亠 于亰舒亳仄仂仂仆仂亠仆亳 从仂仄仗舒仆亳 于舒亳于舒亠 亠亞仄亠仆舒仄亳 于仂亳 仗仂亠弍亳亠仍亠亶? 舒从亳亠 亳仗 于亰舒亳仄仂仂仆仂亠仆亳亶 仆舒亳 亠亞仄亠仆 仂, 仂弍 仄 舒仆舒于仍亳于舒仍亳 仆亳仄亳 亳 仗仂亟亟亠亢亳于舒仍亳? 舒从 仂仆亳 亳仆亠亞亳仂于舒仆 仂舒仍仆仄亳 弍仍仂从舒仄亳 弍亳亰仆亠-仄仂亟亠仍亳? Friday, October 28, 11
  • 24. Revenue Streams 仗亳于舒亠, 从舒从 从仂仄仗舒仆亳 亞亠仆亠亳亠 从 仂 从舒亢亟仂亞仂 弌亠亞仄亠仆舒 仂亠弍亳亠仍亠亶 舒 从舒从 亠仆仆仂 仆舒亳 仗仂亠弍亳亠仍亳 亟亠亶于亳亠仍仆仂 仂 仗仍舒亳? 舒 仂 仂仆亳 亠亶舒 仗仍舒? 舒从仂于 于从仍舒亟 从舒亢亟仂亞仂 仗仂仂从舒 于 仂弍亳亶 亟仂仂亟? Friday, October 28, 11
  • 25. Key Resources 仗亳于舒亠 仆舒亳弍仂仍亠亠 于舒亢仆亠 舒从亳于, 仆亠仂弍仂亟亳仄亠 亟仍 仂亞仂, 仂弍 舒弍仂舒仍舒 舒从亳亠 亠 仆亢仆 亟仍 仆舒亠亞仂 VP? CH? CR? RS? Friday, October 28, 11
  • 26. Key Activities 仗亳于舒亠 仆舒亳弍仂仍亠亠 于舒亢仆亠 于亠亳, 从仂仂舒 从仂仄仗舒仆亳 亟仂仍亢仆舒 亟亠仍舒 舒从亳亠 从仍ム亠于亠 舒从亳于仆仂亳 亠弍亠 仆舒亠 VP? CH? CR? RS? Friday, October 28, 11
  • 27. Key Partners 仗亳于舒亠 亠 仗仂舒于亳从仂于 亳 仗舒仆亠仂于 亟仍 仂亞仂, 仂弍 舒弍仂舒仍舒 仂 仆舒亳 从仍ム亠于亠 仗舒仆亠 亳 仗仂舒于亳从亳? 舒从亳亠 KR 仄 弍亠亠仄 仂 仆舒亳 仗舒仆亠仂于? 舒从亳亠 仂亠于仍ム 仆舒亳 仗舒仆亠? Friday, October 28, 11
  • 28. Cost Structure 仗亳于舒亠 于亠 亰舒舒, 仆亠仂弍仂亟亳仄亠 亟仍 仂亠于仍亠仆亳 舒从亳亠 仆舒亳弍仂仍亠亠 于舒亢仆亠 亰舒舒 于仍亳ム 仆舒 仆舒 ? 舒从亳亠 KR 仆舒亳弍仂仍亠亠 亟仂仂亞亳亠? 舒从亳亠 KA 仆舒亳弍仂仍亠亠 亟仂仂亞亳亠? Friday, October 28, 11
  • 34. BM Innovation Satisfy market (need): Tata cars, NetJets.. Bring to market (new technology/product): Swatch, Nespresso Improve market (existing market impr): Nintendo Wii, IKEA.. Create market (new type of business): Google.. Friday, October 28, 11
  • 35. 5 steps of BMI Mobilize - setting the stage Understand - immerse Design - inquiry Implement - execution Manage - evolution Friday, October 28, 11
  • 36. Home Task 仂亟亞仂仂于亳 BM Canvas 亳 3 仂亠 舒从舒亰 仆舒 5 仄亳仆, 从仍亠 亳从亠 Friday, October 28, 11