5 laws of stratospheric success for delivering profitable wireless broadband in africa
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The recently concluded WiMAX Africa 2013, an internationally-important event highlighting opportunities, challenges and strategies involved in operating a profitable WiMAX network in Africa, was electrified by a talk that revolved around a world-wide bestseller, The Go-Giver, co-authored by Bob Burgan and John D. Mann. Adapting the core idea of the internationally acclaimed work - 5 Laws of Stratospheric Success to WiMAX, Ms. Madhavi Natukula, a Broadband, Telecom and WiMAX business expert from India, stressed on the need to create a strong culture in any organization to become globally relevant and successful.
5 laws of stratospheric success for delivering profitable wireless broadband in africa
- 1. Broadband & Telecom | Cloud | Media & Entertainment | Managed Services | Consulting 5 Laws of Stratospheric Success for Delivering Profitable Wireless hBroadband in Africa Copyright@2013 All Rights Reserved.
- 2. The Go-Giver The 5 Laws Of Stratospheric Success Copyright@2013 SURE! All Rights Reserved.
- 3. The Law of Value Your true worth is determined by how much more you give in value than you take in payment If your customer Mr. Mark wants to access his e-mails, attend an urgent office conference, watch his favorite game online while holidaying on a remote hill station, as an operator youll do it for him. If Mrs. Mark initiates a cellular call from home and then goes to office, which provides WiMAX and VoIP, and the call should be seamlessly handed off to the WiMAX network once she is in the office premises, as an operator youll do it for her. Copyright@2013 SURE! All Rights Reserved.
- 4. The Law of Value contd. Your true worth is determined by how much more you give in value than you take in payment Advertising Subsidy Model Imagine you providing internet services free of cost provided Mr. Mark accepts ads on his devices using WiMAX, paying only for the application or content consumed because in those areas only as advertising subsidy model works. For capturing this market, you will agree to it and work on the same model. Copyright@2013 SURE! All Rights Reserved.
- 5. The Law of Value contd. Your true worth is determined by how much more you give in value than you take in payment Imagine the same situation when the following are involved Multiple Carriers Multiple Application Providers Multiple Content Providers Multiple Advertisers Multiple Access technologies It is Complex and Crazy! Copyright@2013 SURE! All Rights Reserved.
- 6. The Law of Compensation Your income is determined by how many you serve and how well you serve them Your strategy is to make Mr. Mark your customer for life, your brand advocate and make him look to you the moment he needs a new service/new product. Customer for life and a brand advocate Copyright@2013 SURE! All Rights Reserved.
- 7. The Law of Influence Your influence is determined by how abundantly you place other peoples interest first You would want to be the first one to identify your customers stated/unstated needs and be quick enough to meet it. You would want your main objective to be Affectively meet the need affectively meeting the need rather than thinking about X the internal IT systems feasibility, capability and etc. Y Z A B System - feasibility and capability Copyright@2013 SURE! All Rights Reserved.
- 8. The Law of Authenticity Your valuable gift you have is yourself You would want to establish that you are the only one who can provide the service effectively with respect to cost and quality of service in your area of operation. You would want you customer to be assured of the fact that no one else can be as effective as you. Only You! Copyright@2013 SURE! All Rights Reserved.
- 9. The Law of Receptivity Effective giving is to stay open You would want to be nimble, keep yourself ready to embrace change if customer asks for it (explicitly/subtly) . You make new relationships, change your service delivery; embrace new ecosystem if that is convenient to your customer Embracing Change Copyright@2013 SURE! All Rights Reserved.
- 10. This Operators Dream enabled by The Enabler Copyright@2013 SURE! All Rights Reserved.
- 11. The Enabler Low CapEx and OpEX Excellent ROI Low Solution Deployment time Effective AAA Inbound & Outbound roaming, Lead-to-cash process made easy SMS & CRM Product Catalogue Management Charging & Billing in pre-paid & post-paid or both Voucher Management Reporting & Analytics Self-care, Captive Portals Integration friendly Issue Management System Security, Migration & Disaster recovery Copyright@2013 SURE! All Rights Reserved.
- 12. We are the Enabler! Success in Various domains Presence in 25 countries Enabled 150+ customers so far www.experiencesure.com Copyright@2013 SURE! All Rights Reserved. Enabling Millions of subscribers
- 13. THANK YOU h Copyright@2013 SURE! All Rights Reserved.