5 questions to ask before sending a press release
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Journalists get inundated day after day with press releases. Make sure your doesn't get thrown out right away by asking yourself these five questions, before hitting that send button.
5 questions to ask before sending a press release
- 1. QUESTIONS TO ASK BEFORE SENDING THAT PRESS RELEASE 5
- 2. Is it useful and compelling to ALL the journalists on your list? 1.
- 3. Does the subject effectively sum up the content of the release? 2.
- 4. What other information might the journalist need? 3.
- 6. Is the quote useable? Can you remove the usual boring executive quote? 5.