5 Reasons Why Patients Are Leaving Your Site
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The document lists the top 5 reasons why patients are leaving websites, including: a lack of clear calls to action and forms, lack of professional video, lack of patient testimonial videos, lack of social media integration, and lack of customized content and optimized web pages. Engaging visitors with these elements like video, social media, and custom content can help convert more visitors and build trust. The document then provides further details on each of the 5 reasons and tips for implementation.
5 Reasons Why Patients Are Leaving Your Site
- 1. 5 Reasons Why Patients Are Leaving Your Site
- 2. HOSTED BY JOHN MCPARTLAN Account Development Consultant
- 3. In todays webinar, we will cover the top 5 things missing from your website: 1 Clear calls to action and forms 2 Professional HD video 3 Patient video testimonials 4 Social media links and regular social posts 5 Custom content and optimized web pages
- 4. Engage Visitors Putting in the effort to drive local traffic to your website is useless if you dont engage visitors once they get to your website. Engagement Great custom content, Strong CTAs, social media links, video, Request Appointment and video testimonials engage visitors and build up trust.
- 5. ? Did you know? 93% of online experiences Search begin with a search engine. 80% of website visitors will read a page headline, but only 20% will read the content in the body Companies that blog have Blogging 434% More 434% more indexed pages. And companies with more indexed = pages get far more leads.
- 6. ? Did you know? Over 100 million Americans watch 100 online video each day. Thats an million increase of 43% since 2010. The average users visit to a text and image-based website lasts only 43 seconds; for a website with video, the average visit lasts 5 minutes and 50 seconds :4 3 5:5 0
- 7. ? Did you know? Having a video on the landing page of your website makes it 53% more likely to show up on the first page of a Google search Two-thirds of the worlds mobile data traffic will be video by 2016.
- 8. 1. Calls to Action
- 9. Calls to Action Users want you to tell them what to do. Email Us Request Appointment Like us on Facebook Call Today Be clear. Be specific. Repeat your request. Give them the info they need (phone or email)
- 10. Calls to Action
- 12. Professional Video Customers that watch videos of products or services are 85% more likely to make a purchase
- 13. Professional Video Video builds trust and familiarity. Increases chances user will convert. Video is also the most engaging medium (views, likes, shares, comments).
- 15. Video Testimonials Video testimonials are gold and can be shot in your own office with your iPhone or Android phone. Ask a client or patient to tell their success story. Video testimonials increase the level of trust as viewers can easily gauge the credibility of the patient or client.
- 16. 4. Social Media
- 17. Social Media Add social media links to your website.
- 18. Social Media Post Regularly: Connect with patients by posting interesting articles, funny cartoons, quotes and cool facts. Content should be fun with only minor educational aspects. (dont just talk about specials or services).
- 19. 5. Custom Content and Optimized Web Pages
- 20. Customized Content How to customize content: Upload a bio Write blogs Explain your services Add staff profiles, etc.
- 21. Optimize Pages Select 5-10 keywords that Keyword Examples: accurately represent your business. Be sure that one of Cosmetic Dentist Spokane them is the city or town your Pain Management Portland business is located in. Make sure pages have text, image, Optometrist in San Jose and headings. Dog Grooming Jacksonville Add to metadata and sprinkle Massage Therapy Lexington throughout the content.
- 23. If youd like a free, one-on-one website or video consultation, give us a call at 1-800-IMATRIX