ºÝºÝߣ

ºÝºÝߣShare a Scribd company logo

5 Steps to Social Media for Small Businesses + Monetization Tips.pdf

•
•
A
Adsy

🤯 Social media gets 13.5 new users every second. And now stretch it to minutes, hours, and days! As you understand, you and your small business have a great opportunity to reach potential customers. Adsy shares 5 steps on how to fine-tune social media accounts for your company and how to monetize them.

1 of 11
Download to read offline
ADSY 5 Steps to Social Media for Small Businesses + Monetization Tips
Social media gain 13.5 new users every second. The overall number of global social media customers is 4.62 billion, which equals 60% of the world's population. That brings us to the conclusion that social media is a perfect channel to reach your potential audience.
Why does your small business need to run social media? 78% of Gen Z discover brands via social media, 61% of Millennials learn about firms via social media, 56% of Gen X find companies via social media, 35% of Baby Boomers learn about companies via social media. Take a look at these stats: That means whatever audience your small business targets, you can find it online using social media. So, how do you ensure your communication and growth via social media are the most effective? Continue reading to learn about the five steps you should take.
1. Choose social media platforms To understand what platforms are the most valuable for you, you need to know your target audience. You can check this graph to see where your TA is most probably to spend their time. For example, the fact that ​ ​ 76.1% of Instagram users employ it to search for brands increases your chances of getting new customers!
2. See what your rivals are doing & do it better Jump on your competitors' pages. Check if they employ the same networks as you. See what social media platforms work better for them. Find out what content and activities work better for them. Brainstorm ideas and create a better strategy for your company. Track and analyze your results. After you've made up your mind about the fitting platforms:
3. Create a content plan and content Instagram posts get a 1.18% engagement rate, Instagram videos get a 1.5% engagement rate, Instagram carousel posts get a 3.15% engagement rate. Based on your research, create a content strategy. That means you need to decide on what content types you are going to use, how often you will make posts, and what social networks you will use. For example, you can use statistics like this to make up your mind and choose the most efficient type of content:
4. Engage with your audience 70% of businesses surveyed rely on social media for customer engagement. That means you can communicate with customers just like they do with their family & friends. That allows you to build tighter relationships with your buyers, receive their feedback, and improve your products based on it.
5. Work with influencers Hootsuite reports that 51% of Gen Zers confirm that they are more likely to purchase a product because a celebrity recommended it. Moreover, influencer marketing is such a huge thing that it reaches 2.3 billion dollars for Instagram and 6.6 billion dollars for Youtube. But no worries if you don’t have huge budgets for influencer marketing. We recommend you cooperate with micro-influencers (1,000-100,000 followers). With them, you can get more beneficial conditions and reach a more engaged audience.
How to monetize your social media Of course, the fact you are using social media for your business leads to one logical conclusion: you engage with your audience, you can advertise your products, you can sell them to your subscribers/followers. Anyway, there is an additional option when it comes to social media monetization. With services like Adsy, you can do one extra thing: add your company's social media page(s), publish third-party content there (you can pick what posts fit your accounts), get paid for doing this.
run social media profiles, know their audience, run a well-thought strategy. Social media is now one of the primary channels for brand research. To attract customers and win their attention, small businesses should: With 4.62 billion users who spend around 2.27 hours per day on social media, it's a perfect chance to reach your potential customers.
ADSY Email support@adsy.com Monetize your social media accounts with Adsy. Website adsy.com LinkedIn @Adsy - Guest Posting Service

More Related Content

5 Steps to Social Media for Small Businesses + Monetization Tips.pdf

  • 1. ADSY 5 Steps to Social Media for Small Businesses + Monetization Tips
  • 2. Social media gain 13.5 new users every second. The overall number of global social media customers is 4.62 billion, which equals 60% of the world's population. That brings us to the conclusion that social media is a perfect channel to reach your potential audience.
  • 3. Why does your small business need to run social media? 78% of Gen Z discover brands via social media, 61% of Millennials learn about firms via social media, 56% of Gen X find companies via social media, 35% of Baby Boomers learn about companies via social media. Take a look at these stats: That means whatever audience your small business targets, you can find it online using social media. So, how do you ensure your communication and growth via social media are the most effective? Continue reading to learn about the five steps you should take.
  • 4. 1. Choose social media platforms To understand what platforms are the most valuable for you, you need to know your target audience. You can check this graph to see where your TA is most probably to spend their time. For example, the fact that ​ ​ 76.1% of Instagram users employ it to search for brands increases your chances of getting new customers!
  • 5. 2. See what your rivals are doing & do it better Jump on your competitors' pages. Check if they employ the same networks as you. See what social media platforms work better for them. Find out what content and activities work better for them. Brainstorm ideas and create a better strategy for your company. Track and analyze your results. After you've made up your mind about the fitting platforms:
  • 6. 3. Create a content plan and content Instagram posts get a 1.18% engagement rate, Instagram videos get a 1.5% engagement rate, Instagram carousel posts get a 3.15% engagement rate. Based on your research, create a content strategy. That means you need to decide on what content types you are going to use, how often you will make posts, and what social networks you will use. For example, you can use statistics like this to make up your mind and choose the most efficient type of content:
  • 7. 4. Engage with your audience 70% of businesses surveyed rely on social media for customer engagement. That means you can communicate with customers just like they do with their family & friends. That allows you to build tighter relationships with your buyers, receive their feedback, and improve your products based on it.
  • 8. 5. Work with influencers Hootsuite reports that 51% of Gen Zers confirm that they are more likely to purchase a product because a celebrity recommended it. Moreover, influencer marketing is such a huge thing that it reaches 2.3 billion dollars for Instagram and 6.6 billion dollars for Youtube. But no worries if you don’t have huge budgets for influencer marketing. We recommend you cooperate with micro-influencers (1,000-100,000 followers). With them, you can get more beneficial conditions and reach a more engaged audience.
  • 9. How to monetize your social media Of course, the fact you are using social media for your business leads to one logical conclusion: you engage with your audience, you can advertise your products, you can sell them to your subscribers/followers. Anyway, there is an additional option when it comes to social media monetization. With services like Adsy, you can do one extra thing: add your company's social media page(s), publish third-party content there (you can pick what posts fit your accounts), get paid for doing this.
  • 10. run social media profiles, know their audience, run a well-thought strategy. Social media is now one of the primary channels for brand research. To attract customers and win their attention, small businesses should: With 4.62 billion users who spend around 2.27 hours per day on social media, it's a perfect chance to reach your potential customers.
  • 11. ADSY Email support@adsy.com Monetize your social media accounts with Adsy. Website adsy.com LinkedIn @Adsy - Guest Posting Service