In 3 sentences or less, here is a summary of the key points from the document:
The document provides 5 tips for creating effective videos, including using an eye-catching title to grab attention, adding captions so videos can be watched without sound, ensuring the content is easily digestible and applicable like Gong's, clearly stating the next steps for viewers, and polishing videos with branding elements like colors and fonts.
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5 things every video clips needs
1. 5 THINGS EVER
Y
Eye-Catching Title
You have milliseconds to grab attention.
Spend time creating an irresistible title to
show your audience it's worth their time
Video Clip Needs
Captions
Up to 90% of videos are watched without
audio. Most viewers will scroll right past
your video if they can't listen without
sound. Plus, it makes your videos more
accessible.
Value
Take a page from Gong's playbook.
Their Content is easily digestible,
actionable, and immediately applicable.
Next Steps
Don't leave the viewer hanging: what do
you want them to do next? Go to your
website? Watch or listen to an entire
podcast episode? Make their next steps
clear.
Polish
Not every video you post needs to look
like a professional studio made it. But a
little polish can go a long way. Use your
brand colors and fonts in the title.