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5 Things I Wish Someone Told Me When I was 22 | SparkSouth Conference - Sept 2018

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Jeff Perkins
Jeff Perkins

The document outlines 5 career tips for young professionals presented by Jeff Perkins at SPARK South in September 2018. The tips are: 1) Network extensively, 2) Specialize in an area through certifications, 3) Make strategic career moves by evaluating new opportunities, 4) Build a personal brand on social media, and 5) Take care of your physical and mental health through exercise and stress reduction. The presentation emphasizes that frequent job changing has become normal and stresses finding ways to stand out and position yourself for future opportunities.

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@jeffperkins8 #SPARKsouth 5 THINGS I WISH SOMEONE TOLD ME WHEN I WAS 22 JEFF PERKINS SPARK SOUTH SEPTEMBER 2018
@jeffperkins8 #SPARKsouth
5 Things I Wish Someone Told Me When I was 22 | SparkSouth Conference - Sept 2018
@jeffperkins8 #SPARKsouth
@jeffperkins8 #SPARKsouth
5 Things I Wish Someone Told Me When I was 22 | SparkSouth Conference - Sept 2018
5 Things I Wish Someone Told Me When I was 22 | SparkSouth Conference - Sept 2018
5 Things I Wish Someone Told Me When I was 22 | SparkSouth Conference - Sept 2018
@jeffperkins8 #SPARKsouth WHAT THIS SESSION IS NOT ABOUT¡­
5 Things I Wish Someone Told Me When I was 22 | SparkSouth Conference - Sept 2018
@jeffperkins8 #SPARKsouth WHAT THIS SESSION IS ABOUT¡­
YOU!
@jeffperkins8 #SPARKsouth WHY ARE YOU IMPORTANT?
@jeffperkins8 #SPARKsouth The average person changes jobs 12 times during their career. Source: https://www.thebalance.com/how-often-do-people-change-jobs-2060467
@jeffperkins8 #SPARKsouth Millennials change jobs 4 times by the time they¡¯re 32. Source: http://money.cnn.com/2016/04/12/news/economy/millennials-change-jobs-frequently/index.html
@jeffperkins8 #SPARKsouth Source: http://recruitingdaily.com/7-big-reasons-people-change-jobs/ WHY DO PEOPLE CHANGE JOBS? 1. Lack of Opportunities 2. Bad Management 3. Company Culture
@jeffperkins8 #SPARKsouth FREQUENT JOB CHANGE IS THE NEW NORMAL
@jeffperkins8 #SPARKsouth 5 TIPS FOR YOUNG PROFESSIONALS
@jeffperkins8 #SPARKsouth 1. NETWORK YOUR ASS OFF
@jeffperkins8 #SPARKsouth TIPS FOR NETWORKING ? Get involved in local associations (AIMA, AMA, etc) ? Attend as many events as you can ? Go out to a networking lunches at least once a week ? Connect with the right people on LinkedIn ? Find a mentor ? Don¡¯t be shy
@jeffperkins8 #SPARKsouth 2. SPECIALIZE IN SOMETHING
@jeffperkins8 #SPARKsouth
@jeffperkins8 #SPARKsouth CERTIFICATIONS TO CHECK OUT ? Hubspot Inbound ? Google Adwords ? Google Analytics ? Facebook Blueprint ? Hootsuite Social Marketing
@jeffperkins8 #SPARKsouth 3. MAKE SMART CAREER MOVES
@jeffperkins8 #SPARKsouth QUESTIONS TO ASK BEFORE YOU LEAVE A JOB ? Is the new company doing better than the company I currently working for? ? Does the new company offer more opportunities for me to grow? ? Am I going to work for a better manager? ? Will I be more excited going to work every day at this new company than I am at my current company?
@jeffperkins8 #SPARKsouth 4. BUILD YOUR PERSONAL BRAND
@jeffperkins8 #SPARKsouth
5 Things I Wish Someone Told Me When I was 22 | SparkSouth Conference - Sept 2018
@jeffperkins8 #SPARKsouth IF YOU DON¡¯T DEFINE YOURSELF, SOMEONE ELSE WILL.
5 Things I Wish Someone Told Me When I was 22 | SparkSouth Conference - Sept 2018
@jeffperkins8 #SPARKsouth THE OPPOSITE: Position myself as an executive marketer
@jeffperkins8 #SPARKsouth
@jeffperkins8 #SPARKsouth
@jeffperkins8 #SPARKsouth 5. TAKE CARE OF YOURSELF
@jeffperkins8 #SPARKsouth
@jeffperkins8 #SPARKsouth REGULAR EXERCISE HAS BEEN PROVEN TO... ? Increase energy levels ? Reduce stress ? Make you feel happier ? Boost brain activity ? Help you sleep better
@jeffperkins8 #SPARKsouth 5 CAREER TIPS 1. Network your ass off 2. Specialize in something 3. Make smart career moves 4. Build your personal brand 5. Take care of yourself
@jeffperkins8 #SPARKsouth BOOK RECOMMENDATION
@jeffperkins8 #SPARKsouth You have a fun adventure ahead. It goes by really fast. Work hard. Have fun. Enjoy the ride.
@jeffperkins8 #SPARKsouth If what you¡¯re doing isn¡¯t working¡­ DO THE OPPOSITE!
@jeffperkins8 #SPARKsouth THANK YOU JEFF PERKINS SPARK SOUTH SEPTEMBER 2018

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5 Things I Wish Someone Told Me When I was 22 | SparkSouth Conference - Sept 2018

Editor's Notes

  • #11: My goal is not to use a single ackronym in this presentation. That¡¯s hard to do. Marketers can actually talk in complete sentences using only ackronyms.
  • #28: I had a great run. They paid me well and put me in a lot of leadership programs. But, I couldn¡¯t get promoted.
  • #30: How I was being defined by recruiters and hiring managers: A Mid-level marketer An overpaid mid-level marketer