5 tips for finding brand fans
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Find one ideal customer and allow them to refer their friends and family to exponentially grow your reach. To do this effectively, make referrals easy, worthwhile, trackable, integrated across your owned media, and personalized for each new contact. This will engage your brand fans and help them amplify your brand through their own social networks.
5 tips for finding brand fans
- 1. AMP Your Brand Fans 1
- 2. Find one ideal prospect. Allow them to reach out to their friends and family on your behalf. Your brand fans will exponentially AMPLIFY your reach. engaging your brand fans 2
- 3. 5 Tips for AMPLIFYING Your Brand Fans engaging your brand fans 3
- 4. 1. Make it Easy Make it easy for customers to share your brands products and/or services with their friends. Include relevant sharing options (email, Facebook, Twitter, Google+, etc.). PURLs, or personal URLs, are also a great sharing option, as they can be shared across any channelblogs, instant messages and social networks. engaging your brand fans 4
- 5. 2. Make It Worthwhile Give your brand fans a compelling reason to share with their friends. This could be an internal o鍖er (free goods, discounts, or loyalty points), gift cards, or charitable donations. Make sure there is an incentive for their friends to make sharing more attractive and improve the probability of converting friends into new customers while extending your exponential reach. engaging your brand fans 5
- 6. 3. Make It Trackable Use technology that allows you to track data. Understanding what works and what doesnt at every stage, generates valuable marketing data that can be used to change a campaign in progress as well as improve future results. Constant improvement allows you to stay in sync with a fast-changing consumer. engaging your brand fans 6
- 7. 4. Make It Integrated Driving awareness of the social referral program is critical to its success. Brands should leverage their owned assets, including corporate websites, email lists, as well as social networksFacebook, Twitter, Google+, LinkedIn, etc.to promote the referral program to their customers and drive the highest participation rate. Paid. Earned. Owned. Use all media wisely. engaging your brand fans 7
- 8. 5. Make it Personal Providing a simple, personalized experience for referred friends ensures the highest level of trust, engagement, and participation in a social referral program. Ensure that friend messages and landing pages are personalized, concise, and have a clear call to action to drive optimal results. engaging your brand fans 8
- 9. Helping to engage your brand fans - and their friends info@e10egency.com engaging your brand fans e10egency.com 9