�ݺ�ߣ

5
Tips for Increasing
         Community
           Engagement

It takes 7me and pure sweat to
get people in a community to

engage
and interact with each other…

…and you!

Here are some life saving

7ps
to succeed as a community
manager and tribe builder.

Mindjumpers
recommends
applying the 7ps
on

1
Make it Easy Peasy
to Par7cipate

Use mul7ple entry points
and ways for your fans to

contribute
to the community.

Facebook enables fans
to post comments – tag photos ‐
like content ‐ comment others ‐
reply to discussions…

you name it!

Use ac7onable language to
turn those lazy observers into
commiKed contributors.

ok to put out a
It’s

call for ac7on
if you need to. Really!

Use status updates to
ask ques7ons and
encourage responses.

DO NOT

deliver press releases!!!!

Every community is diﬀerent and
a manager must adapt
accordingly. But ﬁrst of all:

be a leader!

A great leader will step in and
encourage people
to interact with each other.

start
A great leader will

discussions and ask
fans to engage.

post
A great leader will
inspiring content and ﬂoss
every day… ok, you get the leader‐
thing.

3
Interact with The
Community

Interac7ng with the
community lets them know that
someone is listening.

Welcome newcomers
and encourage them to

join ��ٳ��ǲԱ��7�ǲԲ�.��

Talk to commentators, be
colloquial and lay out
guidelines for par7cipa7ng.

Pay aKen7on
to ac7ve par7cipants in the
community – they’re the ones
behind the content and the
pillars of your tribe.

delete posts
Yes, you may

if they are out of context.

delete
Yes, you may those
consistent nega7ve comments if
they purposely obstruct the
discussion, but…

… always contact the writer
one‐on‐one before erasing.
That’s common courtesy.

4
Iden7fy and Nurture
Power Users

Don’t forget about those
frequent content
contributors in your
community.

The culture you create with
really ac7ve users from day one
will strongly inﬂuence
your page when it reaches a
bigger audience.

Iden7fy, befriend and

nurture
the ac7ve and loyal users.

Your super users can oﬀer great
insight and feedback.
They might even be smarter
than the manager. Yep, that’s you!

Give users good reasons to
post comments and interact.
AKen7on is always a good
reason.

Always reply to
ques7ons and comments on the
wall and in private messages.

thank you
Say
when users contribute with
relevant content or comments.

�ճ󲹲԰��ǳ��

5 Tips For Increasing Community Engagement