5 Simple Ways To Improve Your Email Open Rate
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A simple slide show showing FIVE practical ways to improve email open rate. This will help you capture more leads and improve your email marketing performance to deliver better business results.
5 Simple Ways To Improve Your Email Open Rate
- 1. Need More Leads For Your Email Marketing Campaigns? SIMPLE WAYS TO IMPROVE YOUR EMAIL OPEN RATE.5
- 2. IMPROVE EMAIL DELIVERABILITY ATTENTION GRABBING SUBJECT HEADLINE TARGETED MESSAGE EMAIL CAMPAIGN AUTOMATION 1 2 4 5 RESPONSIVE EMAIL DESIGN3
- 3. 1 Improve Email Deliverability Build a permission based list using web forms Remove hard bounces and request inactive customers to unsubscribe from mailing list Always ask for permission to be included in mailing lists Offer incentives for customers to subscribe to your newsletter & product information Ask for the type of information they would like to receive and the frequency 1
- 4. ATTENTION GRABBING SUBJECT HEADLINE Clear and concise subject line copy that does not exceed 50 characters in length Communicate the benefits to motivate email opening Test different subject headlines to understand which target segments respond to what messages Personalized subject lines are 22.2% more likely to be opened (Adestra, July 2012) 2
- 5. RESPONSIVE EMAIL DESIGN Higher penetration of mobile devices and faster broadband speed has led to more people using mobile devices to check their email Responsive design adapts to devices, download faster and offers better user experience 61% of people have a better opinion of brands when they offer a good mobile experience (Smart Insights 2014) 3
- 6. In Jun 2014, 65 percent of Hong Kong people check their email on mobile devices. Source: XGATE Data Analysis (Jul 2014) EMAIL OPENED ON MOBILE - 65% EMAIL OPENED ON PC - 35%
- 7. TARGETED SEGMENT & PERSONALIZED MESSAGE Use of customer data such as language, age, gender, birth date, location etc. to personalize marketing messages Use of transactional data to create new offers for upsell and cross-sell opportunities. Message personalization can increase open rate by almost 14% (XGATE Email Analysis July 2014) 4 Source: XGATE Email Campaign Analysis 2014
- 8. AUTO-TRIGGERED EMAIL Email can be triggered based on alarms or events (eg. Abandon shopping cart, request for downloads or subscriber becoming dormant) They are timely and highly targeted Through campaign design and automation, auto-triggered email can reach as high as 47% open rate (Smart Insights July 2012) 5
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