5 ways to promote business.pptx
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The document discusses strategies for market penetration, market development, and market visibility. It suggests penetrating existing markets by increasing customers per existing customer and markets per existing market. It proposes developing new markets through acquiring new customer groups, selling additional products to existing customers, and establishing new sales channels or trade routes. It also lists various means of improving market visibility, such as point of purchase displays, billboards, print/electronic/digital media, out-of-home advertising, and below-the-line promotions.
5 ways to promote business.pptx
- 3. Market Penetration More Customer Per Customer More Market Per Market
- 4. Market Development • New Customer Silos • New Product Usage • New Channel of Sales • Alternate Trade Channel
- 5. Market Visibility • Point of Purchase • Hoardings • Print Media • Electronic Media • OOH • Digital Media • Below The Line – Other forms