This document provides best practices and options for email opt-in forms on websites. It discusses using dual opt-in to gain subscriber consent, different types of opt-in widgets like pop-ups and bars, how to analyze opt-in analytics data, tools for testing site speed, and reviews several paid services for creating opt-in forms including Popup Domination, OptinSkin, OptinMonster, LeadPages, and SumoMe. The document aims to help website owners choose the right opt-in solutions and strategies.
2. Best Practices
Just because it works doesn¡¯t make it right.
Do not annoy the visitor.
Do not mislead the visitor.
Do not annoy the visitor.
Dual opt-in is in your best interest.
3. Opt-in Options
¡ñ Landing Pages
¡ñ Forms integrated into theme
¡ñ Standard Widgets
¡ñ Scroll box
¡ñ Pop Up - Including ¡°Exit Intent¡±
¡ñ Light Box
¡ñ Header / Footer Bar
4. What Analytics Tell You
Know the difference between:
¡ñ Impressions
¡ñ Submissions
¡ñ Conversions
Create activation landing page to compare.
5. Spot Check Site Load
P3 Plugin Performance Profiler
Tools.Pingdom.Com
webmaster.google.com
Remember Trial Periods
6. Popup Domination
¡ñ $47 - $97 annually single site - developer
¡ñ Pop-up only
¡ñ 30 themes
¡ñ Granular targeting by url
¡ñ 60 Day Guarantee
7. OptinSkin
¡ñ $67 - $97 single - multiple sites
¡ñ Forms / widgets integrated into your theme
¡ñ Granular customization
¡ñ No pop-ups
¡ñ 60 Day Guarantee