2024 Trend Updates: What Really Works In SEO & Content MarketingSearch Engine Journal
油
The future of SEO is trending toward a more human-first and user-centric approach, powered by AI intelligence and collaboration. Are you ready?
Watch as we explore which SEO trends to prioritize to achieve sustainable growth and deliver reliable results. Well dive into best practices to adapt your strategy around industry-wide disruptions like SGE, how to navigate the top challenges SEO professionals are facing, and proven tactics for prioritizing quality and building trust.
Youll hear:
- The top SEO trends to prioritize in 2024 to achieve long-term success.
- Predictions for SGEs impact, and how to adapt.
- What E-E-A-T really means, and how to implement it holistically (hint: its never been more important).
With Zack Kadish and Alex Carchietta, well show you which SEO trends to ignore and which to focus on, along with the solution to overcoming rapid, significant and disruptive Google algorithm updates.
If youre looking to cut through the noise of constant SEO and content trends to drive success, you wont want to miss this webinar.
Storytelling For The Web: Integrate Storytelling in your Design ProcessChiara Aliotta
油
In this slides I explain how I have used storytelling techniques to elevate websites and brands and create memorable user experiences. You can discover practical tips as I showcase the elements of good storytelling and its applied to some examples of diverse brands/projects..
This presentation by Thibault Schrepel, Associate Professor of Law at Vrije Universiteit Amsterdam University, was made during the discussion Artificial Intelligence, Data and Competition held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/aicomp.
This presentation was uploaded with the authors consent.
How to Leverage AI to Boost Employee Wellness - Lydia Di Francesco - SocialHR...SocialHRCamp
油
Speaker: Lydia Di Francesco
In this workshop, participants will delve into the realm of AI and its profound potential to revolutionize employee wellness initiatives. From stress management to fostering work-life harmony, AI offers a myriad of innovative tools and strategies that can significantly enhance the wellbeing of employees in any organization. Attendees will learn how to effectively leverage AI technologies to cultivate a healthier, happier, and more productive workforce. Whether it's utilizing AI-powered chatbots for mental health support, implementing data analytics to identify internal, systemic risk factors, or deploying personalized wellness apps, this workshop will equip participants with actionable insights and best practices to harness the power of AI for boosting employee wellness. Join us and discover how AI can be a strategic partner towards a culture of wellbeing and resilience in the workplace.
2024 State of Marketing Report by HubspotMarius Sescu
油
https://www.hubspot.com/state-of-marketing
揃 Scaling relationships and proving ROI
揃 Social media is the place for search, sales, and service
揃 Authentic influencer partnerships fuel brand growth
揃 The strongest connections happen via call, click, chat, and camera.
揃 Time saved with AI leads to more creative work
揃 Seeking: A single source of truth
揃 TLDR; Get on social, try AI, and align your systems.
揃 More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
油
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
油
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying its good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation thats least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state theyre comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
油
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
油
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
油
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
油
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Desh辿 M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy lvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho Gonz叩lez, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplyt, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Sohnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
油
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
Its important that youre ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
Youll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If youre looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
油
From their humble beginnings in 1984, TED has grown into the worlds most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, its no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article 5 Public-Speaking Tips TED Gives Its Speakers, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
油
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
油
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
油
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
油
The six step guide to practical project management
If you think managing projects is too difficult, think again.
Weve stripped back project management processes to the
basics to make it quicker and easier, without sacrificing
the vital ingredients for success.
If youre looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
油
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
Learn how to use ChatGPT to add AI power to your testing and test automation
Understand the limitations of the technology and where human expertise is crucial
Gain insight into different AI-based tools
Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
油
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
油
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying its good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation thats least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state theyre comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
油
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
油
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
油
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
油
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Desh辿 M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy lvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho Gonz叩lez, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplyt, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Sohnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
油
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
Its important that youre ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
Youll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If youre looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
油
From their humble beginnings in 1984, TED has grown into the worlds most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, its no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article 5 Public-Speaking Tips TED Gives Its Speakers, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
油
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
油
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
油
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
油
The six step guide to practical project management
If you think managing projects is too difficult, think again.
Weve stripped back project management processes to the
basics to make it quicker and easier, without sacrificing
the vital ingredients for success.
If youre looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
油
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
Learn how to use ChatGPT to add AI power to your testing and test automation
Understand the limitations of the technology and where human expertise is crucial
Gain insight into different AI-based tools
Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
油
5434 avtodsdsdsds
1. ISPITNA
PROGRAMA
AVTOMATIKA
SREDNO STRU^NO
OBRAZOVANIE
Skopje 2005
2. MINISTERSTVO ZA OBRAZOVANIE I NAUKA
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DR@AVNA MATURA I ZAVR[EN ISPIT
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3. 1. VOVED
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Spored Koncepcijata, osnovnata cel na ovie ispiti e:
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nivo);
- steknuvawe diploma za zavr{eno sredno obrazovanie (zaokru`uvawe na obrazovanieto so ispit);
- selekcija za univerzitetskoto obrazovanie;
- informirawe na u~enicite, roditelite i obrazovnite institucii za postigawata na u~enicite dobieni preku
validni i verodostojni vrednuvawa.
Spored celite i sodr`inite, ispitnata programa za dr`avna matura i za zavr{en ispit po predmetot avtomatika se
bazira vrz nastavnite programi za II i III godina po predmetot avtomatika koj se izu~uva vo elektrotehni~kata struka za
obrazovniot profil elektrotehni~ar za kompjuterska tehnika i avtomatika vo srednoto stru~no obrazovanie.
Predmetot avtomatika spa|a vo izborniot del od maturskiot ispit i e vo listata na nastavni predmeti za tretiot
predmet od izborniot del na dr`avnata matura i listata na nastavni predmeti za polagawe na izborniot del od
zavr{niot ispit vo stru~noto obrazovanie {to se realizira spored novi nastavni planovi i programi.
Ispitnata programa gi sodr`i slednite komponenti:
Op{ta cel na ispitot
Sodr`ina na ispitot
Specifikacija na podra~jata i sposobnostite
Konkretizacija na celite
Specifikaciska mre`a na ispitot
Opis na ispitot
Na~in na ocenuvawe.
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4. 2. OP[TA CEL NA ISPITOT
Celta na maturskiot ispitot po avtomatika e da se proveri:
dali u~enikot gi prepoznava osnovnite poimi, predmetot i zada~ata na avtomatikata i regulacijata;
dali steknal osnovni soznanija za avtomatskoto upravuvawe i regulacioniot krug;
kolku gi zapoznal karakteristikite i presmetkite na Sistemite za avtomatsko upravuvawe i regulacija (SAUR);
kolku e osposoben da go procenuva kvalitetot na SAUR;
dali steknal osnovni soznanija za strukturata i karakteristikite na SAUR vo industrijata;
kolku gi zabele`uva osnovnite mehani~ki i elektri~ni elementi vo avtomatikata;
dali ja objasnuva pnevmatikata i hidroulikata vo avtomatikata;
dali gi objasnuva asinhronite i sinhronite motori vo avtomatikata;
kolku gi prepoznava elektronskite regulatori i pretvoruva~i;
kolku ja opi{uva potrebata od signalizacija i za{tita pri rabota;
dali u~enikot mo`e da ja objasni rabotata na detektorite na gre{ka.
Za uspe{no polagawe na maturskiot ispit po avtomatika, u~enikot treba:
- da poznava, razbira, primenuva stru~na terminologija i poimi od avtomatika i regulacija;
- da poznava, razbira, primenuva stru~na terminologija i poimi od avtomatskoto upravuvawe i regulacioniot krug;
- da ima izgradeno sposobnosti za pravilno procenuvawe i odreduvawe karakteristiki i kvalitet na SAUR;
- da poznava, razbira, primenuva stru~na terminologija i poimi od SAUR vo industrijata;
- da poznava, razbira i identifikuva mehani~ki i elektri~ni elementi koi se koristat vo avtomatika;
- da poznava, razbira, primenuva stru~na terminologija i poimi za pnevmatika i hidraulika;
- da poznava, razbira i identifikuva asinhroni i sinhroni motori vo avtomatika;
- da poznava, razbira i identifikuva regulatori, pretvoruva~i i detektori na gre{ka;
- da umee samostojno da ~ita i razbira tabeli so podatoci, blok-{emi, grafikoni, izvedbi na razli~ni regulatori,
pretvoruva~i i detektori na gre{ka .
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5. 3. SODR@INA NA ISPITOT
3.1. Specifikacija na podra~jata (sodr`inite) i sposobnostite
Vo ispitnata programa se opfateni podra~jata:
Osnovni poimi za SAUR
Blok {emi i karakteristiki na regulaciski krug
Stabilnost i ocenka na kvalitetot na rabotata na SAUR
Karakteristiki na elementi na regulacisko-upravuva~ka kontura
Slo`eni postapki na regulacija i primeri
Avtomatizacija
Informaciski organi, regulatori i izvr{ni organi
Signalizacija i za{tita
Podolu grupirano se dadeni sposobnostite koi u~enikot treba da gi poseduva za uspe{no re{avawe na ispitnite
zada~i:
S1- prepoznavawe i razbirawe (identifikuvawe, imenuvawe, naveduvawe, zaokru`uvawe, povrzuvawe,
podvlekuvawe, registrirawe, nabrojuvawe);
S2- primena (razlikuvawe, povrzuvawe, opi{uvawe, objasnuvawe, naveduvawe primeri, dopolnuvawe,
konstruirawe);
S3- re{avawe zada~i (klasificirawe, kategorizirawe, razvivawe, revidirawe, organizirawe, podreduvawe,
sporeduvawe).
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6. 3.2. Konkretizacija na celite (znaewata i sposobnostite) po podra~ja
PODRA^JE 1: OSNOVNI POIMI ZA SAUR
Sodr`ina Znaewa i sposobnosti
Osnovni poimi U~enikot trebada prepoznava, identifikuva i razbira:
Kibernetika - kibernetika;
Avtomatika - avtomatika;
Avtomatsko upravuvawe - avtomatsko upravuvawe;
- upravuva~ki sistem;
Teorija na sistemi za avtomatsko upravuvawe
da razlikuva, povrzuva, opi{uva i objasnuva:
Sistem i negova struktura - vlezno-izlezni golemini;
Podelba na sistemi - upravuva~ka i upravuvana veli~ina;
Vlezno-izlezni golemini - SAU;
- modeli na sistemi;
Upravuvawe i regulacija na objekt na upravuvawe
Upravuva~ki sistem da kategorizira, sporeduva i podreduva:
Upravuva~ka i upravuvana veli~ina - blokovski dijagrami.
Sistem na avtomatsko upravuvawe (SAU)
Blokovski dijagrami
Modelirawe na sistem
Podelba na sistemi
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7. PODRA^JE 2: BLOK [EMI I KARAKTERISTIKI NA REGULACISKI KRUG
Sodr`ina Znaewa i sposobnosti
Osnovni strukturi na SAUR U~enikot treba da prepoznava, identifikuva i
Blok {emi razbira:
Serisko i paralelno povrzuvawe - blokovi na {emi;
Povrzuvawe so povratna vrska - serisko i paralelno povrzuvawe;
- povrzuvawe so povratna vrska;
Algebra na blok {emite - osnovnite blokovi i elementi na SAUR;
Osnovni blokovi - preodna i impulsna karakteristika;
Elementi na SAUR
da razlikuva, povrzuva, opi{uva i objasnuva:
Pravila za uprostuvawe na slo`enite blok {emi - linearni i nelinearni stati~ki karakteristiki;
- namerni i nesakani nelinearnosti;
Karakteristiki na elementite na regulacionata
kontura - preodna i impulsna karakteristika;
- amplitudno frekventna i fazno-frekventna
Grafi~ki prikaz na aperiodi~no povedenie na sistem karakteristika;
Grafi~ki prikaz na oscilatorno povedenie na sistem
Grafi~ki prikaz na P zakon za upravuvawe da kategorizira, sporeduva i podreduva:
Grafi~ki prikaz na PI zakon za upravuvawe - pravila za uprostuvawe na slo`eni blok {emi;
Grafi~ki prikaz na PID zakon za upravuvawe - P, PI i PID zakoni za upravuvawe;
- aperiodi~no i oscilatorno povedenie na sistem.
Stati~ki karakteristiki
Linearni
Nelinearni
Namerni i nesakani nelinearnosti
Preodna i impulsna karakteristika
Frekventni karakteristiki
Amplitudna
Fazna
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8. PODRA^JE 3: STABILNOST I OCENKA NA KVALITETOT NA RABOTATA NA SAUR
Sodr`ina Znaewa i sposobnosti
Stabilnost na SAUR spored: U~enikot treba da prepoznava, identifikuva i
Preodna karakteristika razbira:
Impulsna karakteristika - stabilnost na SAUR;
Kvalitet na regulacija da razlikuva, povrzuva, opi{uva i objasnuva:
Preku najmalo otstapuvawe - kvalitet na regulacija;
Preku minimalen broj na pridu{eni oscilacii
da kategorizira, sporeduva i podreduva:
Kvalitet na SAUR - kvalitet na SAUR.
Preku primeri vo industrijata
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9. PODRA^JE 4: KARAKTERISTIKI NA ELEMENTI NA REGULACISKO - UPRAVUVA^KA KONTURA
Sodr`ina Znaewa i sposobnosti
Tehni~ki specifikacii na regulacionite kola U~enikot treba da prepoznava, identifikuva i
razbira:
Merno regulacioni organi i nivnoto vlijanie vrz: - tehni~ki specifikacii;
Linearnost - odliki na merno regulaciski organi;
To~nost
Brzina na odziv da razlikuva, povrzuva, opi{uva i objasnuva:
Sigurnost vo rabotata - mernoregulaciski organi;
- izvr{ni elementi;
Izvr{ni elementi - detektori;
Podelba
Karakteristiki da kategorizira, sporeduva i podreduva:
- vlijanie na izvr{en element vrz regulacija.
Detektori
Karakteristiki
Vlijanie vrz regulacijata
Detektor za temperatura
Detektor za pritisok
Detektor za protok
Izvr{en element i negovoto vlijanie vrz regulacijata
(zaklopka i proto~na karakteristika)
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10. PODRA^JE 5: SLO@ENI POSTAPKI NA REGULACIJA I PRIMERI
Sodr`ina Znaewa i sposobnosti
Slo`eni postapki U~enikot treba da prepoznava, identifikuva i
Pomo{na regulirana golemina razbira:
Kaskadna regulacija - potreba od slo`eni postapki;
Pove}ekratna regulacija - potreba od pomo{na regulirana golemina pri
Na~ini na merewe na pritisok regulacija;
Na~in na merewe na protok na te~nosti i gasovi - kaskadna regulacija;
Na~ini na merewe na nivo - pove}ekratna regulacija;
Na~ini na merewe na temperatura - merewe na pritisok;
Na~in na merewe na PH - faktor - merewe na protok na te~nost i gas;
Na~in na merewe na RC generator - merewe na nivo;
- merewe na temperatura;
- merewe na PH - faktor;
- merewe na RC generator.
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11. PODRA^JE 6: AVTOMATIZACIJA
Sodr`ina Znaewa i sposobnosti
Zna~ewe na avtomatizacijata U~enikot treba da prepoznava, identifikuva i
razbira:
Celi na avtomatizacijata - arhitektura na regulaciono - upravuva~ka kontura;
- ulogata na pnevmatskata i hidrauli~nata tehnika;
Zada~i na avtomatizacijata
da razlikuva, povrzuva, opi{uva i objasnuva:
Upotreba na sredstva za avtomatizacija vo SAUR - avtomatizacija i upotreba na sredstva za
avtomatizacija;
Uloga i arhitektura na regulaciono - upravuva~ka - dobivawe i svojstva na tehni~ko maslo;
kontura
da kategorizira, sporeduva i podreduva:
Namena i uloga na pnevmatska i hidrauli~na tehnika - prenos i razvod na komprimiran vozduh;
- dizajni na integrirani upravuva~ki sistemi.
Dobivawe i svojstva na tehni~ko maslo
Prenos i razvod na komprimiran vozduh
Sad pod pritisok i rezervoari
Vodovi za komprimiran vozduh
Dizajnirawe na integrirani upravuva~ki sistemi
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12. PODRA^JE 7: INFORMACISKI ORGANI, REGULATORI I IZVR[NI ORGANI
Sodr`ina Znaewa i sposobnosti
Klasifikacija na informacioni organi spored veli~inata U~enikot treba da prepoznava, identifikuva i
{to se meri razbira:
- merno podra~je, meren opseg, stati~ka i dinami~ka
Zna~ewe na poimite detektor, sensor, transduser i gre{ka;
transmiter
- detektor, senzor, transduser i transmiter;
Princip na rabota na detektori - otporni~ki i induktivni pretvoruva~i;
Princip na rabota na senzori - fotoelektri~ni, piezoelektri~ni i tahometarski
Princip na rabota na merno pretvoruva~ki uredi dava~i;
(transduseri) od pnevmatski tip - funkcija na pretvoruva~i na pritisok;
- karakteristiki na zasiluva~i;
Princip na rabota na merno pretvoruva~kite uredi - karakteristiki na zasiluva~i so povratna vrska;
(transduseri) od hidrauli~en tip - karakteristiki na operacioni zasiluva~i;
- volumenska regulacija;
Otporni~ki pretvoruva~i - regulacija so pridu{uvawe;
Induktivni pretvoruva~i
Fotoelektri~ni dava~i - rabota na sinhroni motori;
Piezoelektri~ni dava~i - rabota na asinhroni motori;
Tahometarski dava~i - karakteristiki na pumpi;
Potenciometarski dava~i
Digitalni pretvoruva~i da razlikuva, povrzuva, opi{uva i objasnuva:
Pretvoruva~ na pritisok - princip na rabota na detektor, senzori i merno -
Naponski diskriminatori pretvoruva~ki uredi od pnevmatski tip;
Strujni diskriminatori - princip na rabota na detektor, senzori i merno -
Potenciometarski diskriminatori pretvoruva~ki uredi od hidrauli~en tip;
Induktiven detektor - potenciometarski dava~i;
Kapacitiven detektor - funkcionirawe na naponski, strujni i
Detektor na razlika
potenciometarski diskriminatori;
Karakteristiki na: zasiluva~i, zasiluva~i so povratna - funkcionirawe na induktiven, kapacitiven i
vrska, operaciski zasiluva~i detektor na razlika;
- prost regulator;
Funkcionirawe na: prost regulator, slo`en regulator, - slo`en regulator;
regulator so povratna vrska, elektronski regulator - regulator so povratna vrska;
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13. Regulator na pritisok: razvodnici, ventili za naso~uvawe - elektronski regulator;
ventili za pritisok - regulator na pritisok;
Volumenska regulacija - sinhroni i asinhroni motori;
Regulacija so pridu{uvawe
- karakteristiki na sinhroni i asinhroni motori;
- karakteristiki na hidrauli~ni kola;
Grafi~ki prikazi na: - karakteristiki na cilindri;
P regulacija - karakteristiki na kompresori;
I regulacija - razni vidovi pumpi;
D regulacija
PI regulacija da kategorizira, sporeduva i podreduva:
PD regulacija - podatoci za digitalni pretvoruva~i;
PID regulacija - P regulacija;
Analiza na: - I regulacija;
elektromehani~ki relei - D regulacija;
eremenski relei - PI regulacija;
Na~in na rabota na realni relejni {emi - PD regulacija;
Rabota na: - PID regulacija;
sinhroni motori - elektromehani~ki relei
asinhroni motori - vremenski relei;
Razlika me|u sinhroni i asinhroni motori
- realni relejni {emi;
Karakteristiki na:
- funkcionirawe na pnevmatski motori;
sinhroni motori
asinhroni motori - funkcionirawe na cilindri;
- funkcionirawe na kompresori.
Osnovni karakteristiki na:
hidrauli~ni motori
hidrauli~ni kola
cilindri
kompresori
pumpi
Vidovi pumpi
Funkcionirawe na pnevmatski upravuva~ki edinici
Funkcionirawe na pnevmatski motori
Funkcionirawe na cilindri
Funkcionirawe na kompresori
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14. PODRA^JE 8: SIGNALIZACIJA I ZA[TITA
Sodr`ina Znaewa i sposobnosti
Ulogata i zna~eweto na signalizacijata i za{tita pri U~enikot treba da prepoznava, identifikuva i razbira:
tehnolo{ki procesi - signalizacija i za{tita;
- vidovi za{tita;
Razli~ni na~ini na signalizacija
da razlikuva, povrzuva, opi{uva i objasnuva:
Razli~ni vidovi na za{tita - na~ini na signalizacija.
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15. 4. SPECIFIKACISKA MRE@A NA ISPITOT
Vo slednava {ema e dadena procentualnata zastapenost na podra~jata i sposobnostite vo testot po avtomatika.
Brojot na ispitnite zada~i od sekoe podra~je, koi vklu~uvaat i odredena grupa sposobnosti, }e bide soodveten na nivnata
procentualna zastapenost vo odnos na vkupniot broj ispitni zada~i koi }e gi sodr`i testot.
ZASTAPENOST
SPOSOBNOSTI PODRA^JA
(%)
P1 P2 P3 P4 P5 P6 P7 P8
S1 45%-55%
S2 25%-35%
S3 do 15%
ZASTAPENOST 5-10% 10-15% 5-10% 5-10% 5-10% 5-10% 40-50% 5-10% 100%
(%)
S1 - prepoznava, identifikuva i razbira
S2 - razlikuva, povrzuva, opi{uva i objasnuva
S3 - kategorizira, sporeduva i podreduva
P1 - Osnovni poimi za SAUR
P2 - Blok {emi i karakteristiki na regulacioniot krug
P3 - Stabilnost i ocenka na kvalitetot na rabotata na SAUR
P4 - Karakteristiki na elementi na regulacisko-upravuva~ka kontura
P5 - Slo`eni postapki na regulacija i primeri
P6 - Avtomatizacija,
P7 - Informaciski organi, regulatori i izvr{ni organi
P8 - Signalizacija i za{tita
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16. 5. OPIS NA ISPITOT
Ispitot po predmetot avtomatika e pismen.
Ispitot se sostoi vo re{avawe test.
Vremetraeweto na ispitot po avtomatika e 120 minuti i se sproveduva bez pauza.
Testot sodr`i okolu 45 ispitni zada~i.
Vo testot se zastapeni ispitni zada~i od slednite vidovi:
- zada~i vo koi u~enikot treba da izbere eden to~en od pove}e ponudeni odgovori;
- otvoreni zada~i - zada~i vo koi treba na ozna~enoto mesto da zapi{e odgovor;
- zada~i vo koi u~enikot treba da ja poka`e celata postapka na re{avawe.
Za vreme na ispitot u~enikot e mo`e da koristi kalkulator i osnoven pribor za crtawe i pi{uvawe: penkalo,
moliv, guma, linijar, triagolnik, {estar.
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17. 6. NA^IN NA OCENUVAWE
Vkupniot broj bodovi {to mo`at da se osvojat na ispitot e okolu 100.
To~niot odgovor na zada~ite so pove}e~len izbor (vo koi se bara u~enikot da izbere eden od odgovorite {to se
ponudeni) se ocenuva so 1 bod. Dokolku to~no gi re{i site zada~i od ovoj tip, u~enikot mo`e da osvoi okolu 15 boda.
To~niot odgovor vo zada~ite na koi se bara direkten odgovor (so eden ili nekolku zborovi), se ocenuva so 1 - 3 boda.
So to~noto re{avawe na vakvite zada~i u~enikot mo`e da osvoi okolu 50 boda.
Zada~ite na koi se bara da se poka`e kako se re{ava nekoja zada~a (problemska situacija), da se diskutira,
obrazlo`i ili vrednuva nekoe re{enie ili stav, se ocenuvaat taka {to oddelno se ocenuva to~noto re{avawe vo sekoja
faza od odgovaraweto na barawata na zada~ata. Zavisno od brojot na barawata ovie zada~i se ocenuvaat so pove}e od 3
boda. Na vakvite zada~i, ako to~no gi re{i, u~enikot mo`e da osvoi okolu 35 boda.
Ocenuvaweto }e se vr{i interno, od strana na u~ili{nata predmetna komisija, a vrz osnova na odnapred izgotveno
upatstvo i kriteriumi.
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