2. Definition of management
According to Henry Fayol, To manage is to
forecast and plan, to organize, to command, &
to control.
Whereas Luther Gullick has given a keyword
POSDCORB where P stands for Planning, O for
Organizing, S for Staffing, D for Directing, Co for
Co-ordination, R for reporting & B for Budgeting.
But the most widely accepted are functions of
management given by KOONTZ and ODONNEL
i.e. Planning, Organizing, Staffing, Directing and
Controlling.
4. planning
It is the basic function of management.
It deals with chalking out a future course of action & deciding in
advance the most appropriate course of actions for achievement of
pre-determined goals.
According to KOONTZ, Planning is deciding in advance - what to
do, when to do & how to do.
It bridges the gap from where we are & where we want to be. A
plan is a future course of actions.
It is an exercise in problem solving & decision making.
Planning is determination of courses of action to achieve desired
goals. Thus, planning is a systematic thinking about ways & means
for accomplishment of pre-determined goals.
Planning is necessary to ensure proper utilization of human & non-
human resources.
It is all pervasive, it is an intellectual activity and it also helps in
avoiding confusion, uncertainties, risks, wastages etc.
5. oeganizing
It is the process of bringing together physical, financial and human
resources and developing productive relationship amongst them for
achievement of organizational goals.
According to Henry Fayol, To organize a business is to provide it
with everything useful or its functioning i.e. raw material, tools,
capital and personnels.
To organize a business involves determining & providing human and
non-human resources to the organizational structure. Organizing as
a process involves:
Identification of activities.
Classification of grouping of activities.
Assignment of duties.
Delegation of authority and creation of responsibility.
Coordinating authority and responsibility relationships.
6. staffing
It is the function of manning the organization structure and keeping it
manned.
Staffing has assumed greater importance in the recent years due to
advancement of technology, increase in size of business, complexity
of human behavior etc.
The main purpose o staffing is to put right man on right job i.e.
square pegs in square holes and round pegs in round holes.
According to Kootz & ODonell, Managerial function of staffing
involves manning the organization structure through proper and
effective selection, appraisal & development of personnel to fill the
roles designed un the structure. Staffing involves:
Manpower Planning
Recruitment, Selection & Placement.
Training & Development.
Remuneration.
Performance Appraisal.
Promotions & Transfer.
7. directing
It is that part of managerial function which actuates the
organizational methods to work efficiently for achievement of
organizational purposes.
It is considered life-spark of the enterprise which sets it in motion the
action of people because planning, organizing and staffing are the
mere preparations for doing the work.
Direction is that inert-personnel aspect of management which deals
directly with influencing, guiding, supervising, motivating sub-
ordinate for the achievement of organizational goals.
Direction has following elements:
Supervision
Motivation
Leadership
Communication
8. Part of directing
Supervision- implies overseeing the work of subordinates by their
superiors. It is the act of watching & directing work & workers.
Motivation- means inspiring, stimulating or encouraging the sub-
ordinates with zeal to work. Positive, negative, monetary, non-
monetary incentives may be used for this purpose.
Leadership- may be defined as a process by which manager guides
and influences the work of subordinates in desired direction.
Communications- is the process of passing information,
experience, opinion etc from one person to another. It is a bridge of
understanding.
9. controlling
It implies measurement of accomplishment against the standards
and correction of deviation if any to ensure achievement of
organizational goals.
According to Koontz & ODonell Controlling is the measurement &
correction of performance activities of subordinates in order to make
sure that the enterprise objectives and plans desired to obtain them
as being accomplished.
Therefore controlling has following steps:
Establishment of standard performance.
Measurement of actual performance.
Comparison of actual performance with the standards and finding
out deviation if any.
Corrective action.