55 BRANDS ROCKING SOCIAL MEDIA WITH VISUAL CONTENT
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This document provides examples of how 55 brands are using visual content effectively on key social networks like Facebook, Pinterest, Instagram, and Twitter. On Facebook, brands are using compelling cover photos, photo albums, and interactive infographics. On Pinterest, brands are pinning visually appealing images organized into topic boards. On Instagram, brands showcase their products and brand personalities through photos. On Twitter, brands use eye-catching background images to highlight features, services, or upcoming releases. The conclusion encourages readers to incorporate visual content across their marketing channels and measure results.
55 BRANDS ROCKING SOCIAL MEDIA WITH VISUAL CONTENT
- 1. WITH CONTENT ROCKING SOCIAL MEDIA 1 55BRANDS
- 2. 2 Visual Content on Facebook Visual Content on Pinterest.... Visual Content on Twitter... Visual Content on Instagram.. 1 2 3 4 TABLE OF CONTENTS
- 3. 3 INTRODUCTION As Bob Dylan famously said, the times they are a changin. And social media seems to be doing it more frequently than other marketing channels. The most recent trend is the dominance of visual content. Facebook has turned its walls into timelines. Instagram became so popular that Facebook bought it for one billion buckaroos. And Pinterest--the online photo scrapbooking site--is now the number three most visited social network in the country. If you arent prepared for the visual content revolution, you may be left in the dust. Thats why the HubSpot marketing team compiled this list of 55 brands killing it with visual content on these top 4 visually-driven social networks. Use this for inspiration to launch your visual content strategy. Good luck!
- 6. 6 STARBUCKS Cater your photo to reflect the season.
- 8. 8 FANTA
- 9. 9 QUIYK Line up your products into a colorful display.
- 11. 11 CORNER OF ART Connect your cover photo with your profile picture.
- 12. 12 UBER
- 13. 13 INTERACTIVITY MARKETING Share business facts in interesting infographic form.
- 14. 14 URBANDADDY
- 15. 15 COCA-COLA Use inverse colors to increase aesthetic appeal.
- 16. 16 THE MURDER MYSTERY CO.
- 17. 17 GENERAL ELECTRIC Use one simple image to light up your brand page.
- 18. 18 ISTOCKPHOTO
- 19. 19 GOPRO Flaunt what your product can actually do.
- 20. 20 SHARPIE
- 21. 21 PHOTOSHELTER
- 22. 22 DUNKIN DONUTS On Facebook, its not about you--its about your fans.
- 23. 23 ZIPCAR
- 26. 26 BEN & JERRYS
- 27. Start generating leads from Facebook with the HubSpot all-in-one marketing software: http://goo.gl/A7JqI
- 28. 28 PHOTO ALBUMS
- 29. Upload photos of your product in creative ways.
- 30. 30 OREO
- 31. 31 TACO BELL
- 34. Upload photos that feature your customers.
- 35. 35 BETTY CROCKER
- 36. 36 HUBSPOT
- 38. CHOBANI 38 Create multiple boards with images that relate to your brand.
- 39. CHOBANI 39 Each board should contain relevant visual content. Chobani does so by showcasing all the delicious treats their fans have made with their product. Remember: On social networks, its not all about you.
- 40. ORECK 40 Describe your brand in a few words. Users are on Pinterest to pin, not to read. Put simply, Oreck is clean made easy.
- 41. ORECK 41 Use content related to your product to help promote your own. Cleaning supplies arent the most exciting products to look at. Oreck showcases various floor designs, tying it to their product by saying, the prettiest floors need the best of care.
- 42. MASHABLE 42 Categorize your boards as you would your website. Mashable pins to boards that fall into the same categories as the articles they publish on mashable.com
- 43. MASHABLE 43 Send users back to your website. Mashable hosts a weekly photo contest. In order for users to participate, they must be directed to a link on the Mashable site.
- 44. ETSY 44 Pin. A lot. According to RJ metrics, over 80% of pins are re-pins. This emphasizes the importance of pinning new content. Etsy has 30 boards with 1592 pins (as of May 28, 2012).
- 45. ETSY 45 Tap into the platforms audience. Pinterest first became popular with women planning weddings--and that group is still the largest Pinterest demographic. Although wedding accessories are only one part of the business, Etsy dedicates an entire board to weddings. A smart choice for this platform.
- 46. DRAKE UNIVERSITY 46 Take advantage of all things cute. By pinning photos of adorbs bulldogs (the school mascot) Drake University is sharing images that capture the attention of users beyond those in Drake community.
- 47. PEAPOD DELIVERS 47 Food. Who doesnt like food? Any company in the food industry has the ability to share endless food recipes and products.
- 48. GE 48 Make your content interesting. When you think Pinterest, you dont think, cute tech pictures! But GE engages users by highlighting the biggest and baddest technologies theyve produced.
- 49. AARP 49 Show versatility. Whats a company for people 50+ doing on Pinterest? AARP is pinning interesting images that could attract people outside of their target audience. This could bring in customers through the children and grandchildren of their target customer.
- 50. MODCLOTH 50 Be different. In a world of color, ModCloth focuses on black and white images to show of their vintage collection.
- 51. WHOLE FOODS 51 Take a colorful spin on basic life teachings. Weve all been told to eat our vegetables--and when theyre yummy, we do! Whole Foods isnt pinning pictures of your everyday broccoli and spinach. Theyre presenting images of unique veggies that look like nothing but a delight to indulge in.
- 52. MINTED 52 Narrow your focus. Pinterest allows you to have endless boards. That means you can create specific boards catered to one specific idea.
- 53. CLUB MONACO 53 Keep it customer-centric. Club Monaco shows off its trendiest products by featuring photos customers sent in strutting their stuff!
- 54. Find out how much traffic and leads Pinterest brings to your business. http://goo.gl/A7JqI
- 56. 56 PUMA Show off your brand logo in new and appealing ways.
- 57. 57 PEPSI MAX
- 58. 58 COACH If youve got a pretty product, strut its stuff!
- 59. 59 FOREVER 21
- 60. 60 CELTICS People who love your brand want to see more of its key players.
- 61. 61 BILLBOARD
- 64. 64 SPOTIFY Use your background to list key features of your product or service.
- 65. 65 SITEPOINT
- 67. 67 IDEAPAINT Use your background as a space to show how your service can improve something.
- 68. 68 SNAPPLE
- 69. 69 NAKED JUICE Use your background as a space to prompt visitors to do something.
- 70. 70 LEGO GROUP
- 71. 71 MCDONALDS
- 72. 72 DISNEY PIXAR Use your background to highlight your latest product release.
- 73. 73 TWITTER
- 74. HubSpot software can show you exactly where your visitors and leads are coming from. http://goo.gl/A7JqI
- 75. 75 CONCLUSION We hope these examples inspired you to use compelling visuals in your marketing, not only on Facebook, Instagram, Pinterest and Twitter, but also across other marketing channelsemail, blog, calls-to-action. Dont wait to incorporate the lessons you have learned here. As soon as you make changes to your social media strategy, start tracking the results of your efforts. How many visits did social networks drive back to your website? Did they result in new leads or sales? This is all information you can obtain through the right marketing analytics. Sign up for your free hubspot 30- day trial to start measuring and optimizing your marketing.
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