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This document provides an overview for launching a new food product called "Boroti", which is a fusion of a burrito and a West Indian flatbread called "dhalpuri". It discusses culinary trends towards ethnic foods, introduces the Boroti concept of using a dhalpuri shell stuffed with proteins and vegetables, and outlines considerations for targeting niche markets, competitors, and risk management for the new product launch.
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Wondering if its a fit?
Join our 1-hour webinar where our Odoo expert Julien will walk you through the power of Odoo for service companies, complete with real-life examples from companies like yours!
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550 finalpptx
- 1. Marketing and consumer behaviorLAUNCING A NEW FOOD PRODUCT
- 2. ThesisAs innovator/manager of a new food product to research potential markets within diverse areas by mirroring selected industry analysis (data).
- 3. OutlineIntroductionBackgroundCulinary TrendsProduct conceptMarketingTarget marketCompetitorsRisk management
- 4. Introduction:Consumer Behavior How individuals, groups and organizations select, buy, use, and dispose goods, services, ideas, or experiences to satisfy their needs and desiresThe restaurant industry has altered the Greater Boston area due in great part to changes in consumer behavior and the elements of consumer purchasing decisions.
- 5. BackgroundThe National Restaurant Association, 2011, predicts sales turn positive after a three year slumpThe number of national restaurants recorded by the industry is in the vicinity of 960,000, over 14,100 restaurants reside in MassachusettsThe revenue from food is rising, sales in 2010 will exceed a half trillion dollars (refer to figure 1)
- 6. (Figure 1) * Projected Source: National Restaurant Association Increased revenue from the food industry
- 8. Ethnic Food trendsAmerican, The New EthnicImmigration is in- especially when it comes to our palates, and this trend is all about flavor delivery. The Food Channel refers to it as the Global Flavor Curve- part comfort and part creativity, with the latest flavors coming from the great American melting pot. Its still about grandmas food, but the recipes may be written in Mexican.
- 9. Validating the Product ConceptNiche MarketBurotiA fusion of the Burrito and the West-Indian DhalpuriBoroti is a niche concept, which will utilize the shell or skin of the dhalpuri, a West-Indian roti, stuffed with ground seasoned split peas filled with vegetables.
- 10. Burroti Menu varietiesDhalpuri:Aflat bread that is filled with ground split peas, geera (cumin), cilantro, garlic and saffron. It is toasted on a platen (tawa) to bring out the aroma and spices in this delicious, freshly made roti.Chicken Boroti: filled with cubes of slow cooked chicken breast, seasoned to perfection and flavorful West-Indian spices. Beef Boroti- filled with tender morsels of beef that is seasoned to perfection that compliments any condiments.Shrimp Boroti filled with local market shrimp, cooked just right and served hot and fresh to maximize the delicious added West-Indian spices.Goat Boroti- filled with curried goat (seasoned overnight) in Trinidadian rum, curry powder, shadon-beni, garlic and other local spices that makes this dish truly unique to the West-Indies.Vegetable Boroti- filled with a choice of many fresh vegetables from the menu.
- 11. Marketing
Editor's Notes
- #29: EXAM: If I ask you what are 4 modes of entry into a foreign country, you can say:Export, international licensing & franchising, specialized modes/strategic alliance, and FDI.He said to combine international licensing and franchising into 1, and that 'strategic alliance' is a better word for 'specialized modes