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Company Profile
November 2011
November 2011

INTRODUCTION
OVER 40 YEARS OF EXPERIENCE

 5àSec was created in 1968 from a real innovative concept based on services with a good quality/price
ratio accessible to everybody, straight forward rates with only 5 different prices (hence the «5» in 5àSec)
i ibl b d i h f d i h l 5 diff i (h h 5 i 5àS )
and with fast delivery return.

 From then on, 5àSec has benefited from a huge development thanks to a commercial offer which
came at the right moment. In 30 years, the brand has first expanded in the French territory and then
began its great international expansion.
began its great international expansion
HISTORY
 In 2001, 5àSec took a new dimension with the arrival of a new investor ‐ EAC Group ‐ which gave a
new dynamism to the group.

 In 2007, 5àSec’s shareholder changed and the Investment company ING Parcom acquires the group.
This evolution allowed the 5àSec Group to strengthen its leader position, to continue its international
development and to reinforce its shops network.

 5àSec has over 2,000 shops in 27 countries

 During the last 10 years 5àSec has a regular growth of 100 shops per year

KEY POINTS  Employees ‐ an average of 7,000 employees worldwide

 Customers ‐ 120,000 daily customers
, y

 Clothes ‐ over 300,000 products cleaned daily

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WORLDWIDE PRESENCE
5ÀSEC HAS MORE THAN 2,000 SHOPS ACROSS 4 CONTINENTS

Population
Territory # of Shops
(Million)
France 65 325
Brazil 195 325
Portugal 11 280
Spain 46 165
Argentina 40 145
Poland 38 140
Greece 11 130
Other 1,939 500
Total 2,345 2,010 Denotes 5àSec Presence

Source: 5àSec Headquarters Office 3

ABOUT 5ÀSEC SERVICE
UNIQUE APPROACH THAT GARANTIES THE BEST QUALITY AND VARIETY OF SERVICE

 Vision – 5àSec is the world's leading retailer in textile care and treatment, focused on customer's
satisfaction
if i
VISION, MISSION &
 Mission – 5àSec takes care of all the textile articles of its customers by offering: a warm welcome,
VALLUES
professional service & a wide range of services

 Values – Enthusiasm Transparency Team spirit & Success
Values Enthusiasm, Transparency, Team spirit & Success

 Concept
 Permanent customer care and attention  Short and guaranteed delivery time
 A wide range of services
g  Flexible shop opening hours
 Quality service  First‐rate locations
 A simple and clear price policy

 Commercial Offer
KNOW HOW  We cover the whole range of “textile” articles
 We treat and embellish all the fibers, from the most delicate (silk, flax) to the most common (cotton,
polyester, viscose)
 We propose in every shop: Stain removal; Dry‐cleaning or washing according to the type of the article;
Ironing
 We offer a wide range of new services devoted to textile care (Alterations; The «Beauty pack»; Finishing
products; Waterproofing; Starching; Anti dust mite treatment; Moth repellent treatment; Maxima ‐ Exclusive
products; Waterproofing; Starching; Anti dust mite treatment; Moth repellent treatment; Maxima Exclusive
care for the most delicate fibers; Superplis ‐ for always perfect creases

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THE 5ÀSEC FUNDAMENTALS
5ÀSEC IS CONTINUOUSLY DEVELOPING SPECIFIC METHODS AND SERVICES IN RESPONSE TO CUSTOMER NEEDS

OUR OUTLETS ARE EASY TO ACCESS. OUR WELCOME IS SIMPLE AND THE PRE‐PAYMENT POLICY ALLOWS
OUR OUTLETS ARE EASY TO ACCESS OUR WELCOME IS SIMPLE AND THE PRE‐PAYMENT POLICY ALLOWS
CONVENIENCE
THE CUSTOMER TO GET THE ITEMS BACK FASTER

WITHIN OUR POSSIBILITIES, AND EXCEPT FOR SOME ARTICLES WHICH REQUIRE A SPECIFIC TREATMENT,
SPEED CLOTHES ARE READY IN 24 HOURS

WE PAY CLOSE ATTENTION TO QUALITY, WHICH IS CONTROLLED AT EVERY STEP OF THE CLEANING
QUALITY
PROCESS

THE RIGHT PRICE
THE RIGHT PRICE WE OFFER YOU A QUALITY SERVICE AT THE BEST PRICE
WE OFFER YOU A QUALITY SERVICE AT THE BEST PRICE

5

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5a sec company profile_november_2011

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