5i media credential
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The document provides information about Netrove, a regional venture capital and corporate finance advisory firm in Vietnam. It summarizes Netrove's services which include creative work, display ads, search marketing, social media, mobile marketing, email marketing, and its ecosystem of monitoring, influencer, and social ads optimization tools. The document also lists Netrove's clients and partners. It provides examples of marketing campaigns Netrove has run for clients, including objectives, ideas, strategies, channels used, and results.
5i media credential
- 3. About Us Netrove is a regional venture capital and corporate finance advisory firm in technology. Therefore, it has network and constantly be updated with innovative technology from leading countries. 2008 * is founded from Hong Kong and formerly known as Pixel Media. * started as an ad-network in Vietnamese new media market. Now * grown significantly and expanded its network of products further into the Social Media , Search (SEM, SEO), Mobile Ad/Marketing and Email Marketing... * Fifth iMedia is a One-stop shop digital media company offering innovative strategy/solutions for internet -PC & mobile campaigns.
- 4. Our Group Vision Converging mobile & online digital communities seamlessly through marketing, communication and infotainment Integrating 360属 Digital Solutions across different platforms to maximize the ROI or impact on purchase decision
- 5. Innovation technology from Netrove group Creative strategy with 360 degree implement One stop shop for digital media Advanced in-house tools Young and passionate team How we are Different
- 7. What we do Creative Work Display Ads Search Marketing * Campaign Consultant * Creative idea and concept * Creative design * Standard banners * Rich banners * Ads network * SEO (Web search, Crisis management) * SEM (Google display network, Google ads)
- 8. Social Media Mobile Marketing Email Marketing * Facebook fanpage management & group activity * Influencer activity * Forum seeding * Youtube channel * FBlog network * ZingMe, GoVN, Twitter, LinkedIn * Text * Newsletter * Pictures * Survey * Broadcast * SMS * Text to Vote/Win * Mobile Ads network
- 9. Fifth Ecosystem - Monitoring tool - Influencer tool - Social Insights - Social Ads optimize
- 10. Its not just about KPI but how we solve problem arising and drive campaign effectively. How we Work * Brand * Audience * Digital technology * Umbrella concept * 360 development * Digital implement * Channel * Budget allocation * Timeline * Monitoring * Reporting * Key learning
- 11. Display Ads * Be in good partnership with popular sites * Better offer with high discount rate Ad Network Approach right target consumer Report in time and transparently Can be optimized for most effective campaign Own attractive positions with creative banner formats Over 500 + qualified websites in our network Over 18,000,000 + number of unique visitors each month Over 1,500,000,000 + ad impressions every month Original Display Ads
- 12. Search Marketing Searching the information is a trend & 40% of searching online are from offline advertising. for PR link for website
- 14. Email Marketing Different formats for various purposes: text, newsletter, picture or survey 40 mil databases System to broadcast email Got legal license
- 15. Mobile Marketing Mobile SMS Short code 8x47 Text to broadcast Text to vote Text to donate Without branding Branding Mobile Ads network Cover 80 premium wapsites & Cover 1 mil unique visitors &15mil impression/ month We have 30 mil databases
- 16. Fifth Ecosystem Monitoring Tool: Listening clients and Analyzing market Social Tool: Assisting to better manage and analyze the growth rate of page, comparing the pages with competitors pages so brands could reach target customers Social Ads optimize: Cookie tracking technology allows our advertisers to leverage website visits and re-target ads to those users on Facebook Influencer Tool: Managing, monitoring and tracking large scale marketing campaign
- 18. Client list
- 19. Partners
- 21. Objective - Increasing Brand love and Brand awareness - Collect prospect consumers data base Marketing Channels Facebook ads Viral via Influencer and Group Forum seeding Google Ads FIM Ad network Idea Giving product sample when they registered on banner or website
- 22. Result Total Impression: 219,153,245 Facebook Ads: 50,682,164 Adnetwork: 168,471,081 Registration: 44,487 Forum: 2,589 Facebook: 9,599 GG Adwords: 1,587 Adnetwork: 30,712
- 23. Jupiter FI 2013 Objective Idea and strategy - Build Jupiter fan page as a Mr. J - Build a community with highest engagement - Increase Brand love and Brand awareness Build fan page Mr. J as a Male icon who is: - Smart - Adventure addict - Live life to the fullest Content - A place for sharing passion of a Mr. J about adventure, about their own style - 30% content will be contributed by fan Activity - Offline event - Game for fun - Encourage sharing
- 24. Result Jupiter FI 2013 From 0 to 34,795 fans, 6,516 TAT Weekly total reach:10,563 unique users Attract 270 people to go offline
- 25. Thank You Mom Objectives Building emotional bonding & engagement Idea Set a wake-up call to urban community about aging mothers. Call them to express their love to mom through social platform. Result * From 0 to 25,000 fans * 1,000 cards sent * Reach 638,711 unique users through viral
- 26. Strategy * Inspiration building up * Call for action: Users send their words to their moms, P&G make them real in beautiful cards and send it on behalf of users * Users tell stories of their moms dreams * P&G make those dreams come true
- 27. Objectives Increase the brand awareness of young urban female on holidays. Idea Rang Ngoi Dang Xuan photo beauty contest with an application to upload and edit picture. Users can drag and drop products in the picture. Result * From 0 to 7,936 fans * 1,000 photos submitted R畉ng Ng畛i D叩ng Xu但n
- 28. Social Fanpage Social ads Influencers And more channel (SEM, ad network, Email) Viral Clip on Youtube Forum Seeding & Social search(SEO) Fblog Hot bloggers join & Post MARKETING CHANNEL
- 29. Strategy * Easy tool for creating entry with product placement * Feature viral through the microsite * Influencers are invited to join the contest and share about the information * Mini-games and prizes are set-up for impressive entries, pushing up the campaign
- 31. 6th Floor, NNC building 16Bis Nguyen Dinh Chieu St., Dist. 1, HCMC, Vietnam. t +84 8 3911 7379 f +84 8 3911 7378 6th Floor, Anh Minh building 36 Hoang Cau St., Dong Da Dist., Hanoi, Vietnam. t +84 4 3726 4253 f +84 4 3726 4254