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Tony Lentini Pixel Creative Group
Goals Take charge of your crisis Resolve it Minimize/mitigate public impact Protect reputation & franchise Take a strategic perspective Make it a one-day story
油
Management & employee buy-in Foolproof notification system Simplicity Crisis Management Team Facilities risk assessment Key resource contact list Plan for nearby civilian facilities Emerging issue identification Outside perspective
油
Employee locator Communications (phone & Internet) Equipment Transportation Food & lodging Generators & fuel Family/community assistance
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Run periodic tabletop exercises Unannounced Vary scenarios Activate CMT Operations and support personnel Simulate govt./regulatory notifications Dont forget PR Evaluate/adjust plan
油
Who needs training: CEO PR staff Operations field managers Empowerment vs. intimidation Answering the 5 Ws Media messaging Dos & donts Dress, demeanor, gestures
油
Your own employees News media Public safety officials Regulatory authorities Contractors & vendors Within the community
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Relocate key people & functions Offices & lodging Offsite records storage Transportation to/at new location Communications (phone & Internet) Notification system
油
Tony Lentini Lentini Creative Communications www.CrisisManagers.com [email_address] PR/Crisis Management Counsel Pixel Creative Group 2801 Post Oak Blvd., Suite 101 Houston, TX  77056 Mobile:  713-907-5841 Office:  713-622-9293 www.pixelcreative.com

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5 Things Hurricane

  • 1. Tony Lentini Pixel Creative Group
  • 2. Goals Take charge of your crisis Resolve it Minimize/mitigate public impact Protect reputation & franchise Take a strategic perspective Make it a one-day story
  • 3.
  • 4. Management & employee buy-in Foolproof notification system Simplicity Crisis Management Team Facilities risk assessment Key resource contact list Plan for nearby civilian facilities Emerging issue identification Outside perspective
  • 5.
  • 6. Employee locator Communications (phone & Internet) Equipment Transportation Food & lodging Generators & fuel Family/community assistance
  • 7.
  • 8. Run periodic tabletop exercises Unannounced Vary scenarios Activate CMT Operations and support personnel Simulate govt./regulatory notifications Dont forget PR Evaluate/adjust plan
  • 9.
  • 10. Who needs training: CEO PR staff Operations field managers Empowerment vs. intimidation Answering the 5 Ws Media messaging Dos & donts Dress, demeanor, gestures
  • 11.
  • 12. Your own employees News media Public safety officials Regulatory authorities Contractors & vendors Within the community
  • 13.
  • 14. Relocate key people & functions Offices & lodging Offsite records storage Transportation to/at new location Communications (phone & Internet) Notification system
  • 15.
  • 16. Tony Lentini Lentini Creative Communications www.CrisisManagers.com [email_address] PR/Crisis Management Counsel Pixel Creative Group 2801 Post Oak Blvd., Suite 101 Houston, TX 77056 Mobile: 713-907-5841 Office: 713-622-9293 www.pixelcreative.com