The document provides tips and recommendations for developing an effective crisis management plan, including establishing buy-in from management and employees, conducting tabletop exercises to test the plan using different crisis scenarios, providing training to key staff, and having contingencies in place for relocating operations if needed. The overall goals are to take control of a crisis, resolve it quickly, and minimize its public impact to protect the company's reputation.
2. Goals Take charge of your crisis Resolve it Minimize/mitigate public impact Protect reputation & franchise Take a strategic perspective Make it a one-day story
8. Run periodic tabletop exercises Unannounced Vary scenarios Activate CMT Operations and support personnel Simulate govt./regulatory notifications Dont forget PR Evaluate/adjust plan
10. Who needs training: CEO PR staff Operations field managers Empowerment vs. intimidation Answering the 5 Ws Media messaging Dos & donts Dress, demeanor, gestures