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                §³§Ñ§Þ§Ñ§â§Ñ, 1-2 §à§Ü§ä§ñ§Ò§â§ñ 2011
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*-   www.iab.net (Interactive Advertising Bureau)
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1. §±§à§Õ§Ô§à§ä§à§Ó§Ü§Ñ §ã§Ñ§Û§ä§Ñ §Ú §á§à§ã§Ñ§Õ§à§é§ß§í§ç §ã§ä§â§Ñ§ß§Ú§è:
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   ? §á§à§Ý§ß§à§ä§Ñ §Ú§ß§æ§à§â§Þ§Ñ§è§Ú§Ú
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2. §°§â§Ô§Ñ§ß§Ú§Ù§Ñ§è§Ú§ñ §Ü§à§ß§ä§â§à§Ý§ñ §â§Ö§Ù§å§Ý§î§ä§Ñ§ä§à§Ó §â§Ö§Ü§Ý§Ñ§Þ§ß§à§Û §Ü§Ñ§Þ§á§Ñ§ß§Ú§Ú
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   §Þ§Ö§ä§â§Ú§Ü §Ú §è§Ö§Ý§Ö§Û.

3. §°§â§Ô§Ñ§ß§Ú§Ù§Ñ§è§Ú§ñ §Ü§à§ß§ä§â§à§Ý§ñ §â§Ö§Ù§å§Ý§î§ä§Ñ§ä§à§Ó §â§Ö§Ü§Ý§Ñ§Þ§ß§à§Û §Ü§Ñ§Þ§á§Ñ§ß§Ú§Ú
   (§à§æ§Ý§Ñ§Û§ß) ¨C §à§á§â§à§ã, §Ñ§ß§Ü§Ö§ä§í, §Ü§å§á§à§ß§í, §Ú §ä.§Õ.
§¯§Ñ§ã§ä§â§Ñ§Ú§Ó§Ñ§Û§ä§Ö §è§Ö§Ý§Ú
§¡§ß§Ñ§Ý§Ú§Ù§Ú§â§å§Û§ä§Ö §à§ä§Ü§Ñ§Ù§í
§±§â§Ú§é§Ú§ß§í §Ó§í§ã§à§Ü§à§Ô§à §à§ä§Ü§Ñ§Ù§Ñ §ã§ä§â§Ñ§ß§Ú§è:
1. §³§Ñ§Û§ä §ß§Ö §ñ§Ó§Ý§ñ§Ö§ä§ã§ñ §á§â§à§Õ§à§Ý§Ø§Ö§ß§Ú§Ö§Þ §Ò§Ñ§ß§ß§Ö§â§Ñ.
2. §¡§å§Õ§Ú§ä§à§â§Ú§ñ, §á§Ö§â§Ö§ê§Ö§Õ§ê§Ñ§ñ §á§à §Ò§Ñ§ß§ß§Ö§â§å, §ß§Ö§â§Ö§Ý§Ö§Ó§Ñ§ß§ä§ß§Ñ §£§Ñ§ê§Ö§Þ§å §á§â§à§Õ§å§Ü§ä§å.
3. §³§ä§â§Ñ§ß§Ú§è§Ñ §Ó§ç§à§Õ§Ñ §ß§Ö §à§á§â§Ñ§Ó§Õ§í§Ó§Ñ§Ö§ä §à§Ø§Ú§Õ§Ñ§ß§Ú§Û §á§à§ã§Ö§ä§Ú§ä§Ö§Ý§Ö§Û.
4. §¯§Ö§ä §é§Ö§ä§Ü§à§Ô§à §å§Ü§Ñ§Ù§Ñ§ß§Ú§ñ, §Ü§å§Õ§Ñ §ã§Ý§Ö§Õ§à§Ó§Ñ§ä§î §Õ§Ñ§Ý§î§ê§Ö.
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6. §©§Ñ§á§å§ä§Ñ§ß§ß§Ñ§ñ §ã§ä§â§å§Ü§ä§å§â§Ñ §ã§Ñ§Û§ä§Ñ.
7. §¯§Ö§á§â§Ú§Ó§Ý§Ö§Ü§Ñ§ä§Ö§Ý§î§ß§í§Û §Õ§Ú§Ù§Ñ§Û§ß.
§¯§°! §µ§é§Ö§ä §Ò§Ú§Ù§ß§Ö§ã-§Þ§à§Õ§Ö§Ý§Ú (§è§Ö§Ý§î §Õ§à§ã§ä§Ú§Ô§ß§å§ä§Ñ, §Ù§Ó§à§ß§à§Ü, §ã§Ñ§Û§ä-§Ó§Ú§Ù§Ú§ä§Ü§Ñ §Ú §á§â.)

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§¬§Ñ§Ü §ã§Õ§Ö§Ý§Ñ§ä§î §Ò§Ñ§ß§ß§Ö§â
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§ä§Ñ§â§Ô§Ö§ä§Ú§ß§Ô§Ñ, CTR §Ó§í§â§Ñ§ã§ä§Ñ§Ö§ä §Ó §á§à§Ý§ä§à§â§Ñ-§Õ§Ó§Ñ
§â§Ñ§Ù§Ñ, §Ó §ß§Ö§Ü§à§ä§à§â§í§ç §ã§Ý§å§é§Ñ§ñ§ç ¡ª §Ó 5-7 §â§Ñ§Ù.



  §³§Ñ§Û§ä: mamba.ru
§²§Ñ§ã§á§à§Ý§à§Ø§Ö§ß§Ú§Ö §Ó §á§Ö§â§Ó§à§Þ §ï§Ü§â§Ñ§ß§Ö




 §³§Ñ§Û§ä: slon.ru
§¢§Ý§Ú§Ù§à§ã§ä§î §Ü §Ü§à§ß§ä§Ö§ß§ä§å




 §³§Ñ§Û§ä: e-xecutive.ru
§£§ã§ä§â§Ñ§Ú§Ó§Ñ§ß§Ú§Ö §Ó §Õ§Ú§Ù§Ñ§Û§ß




§³§Ñ§Û§ä: superjob.ru
§¬§à§ß§ä§â§Ñ§ã§ä§ß§à§ã§ä§î, §Õ§Ó§Ú§Ø§Ö§ß§Ú§Ö




§³§Ñ§Û§ä: afisha.ru
§ª§ß§ä§Ö§Ô§â§Ñ§è§Ú§ñ §ã §Ó§Ú§Õ§Ö§à. §ª§ß§ä§Ö§â§Ñ§Ü§ä§Ú§Ó




§³§Ñ§Û§ä: afisha.ru
§ª§Ù§à§Ò§â§Ñ§Ø§Ö§ß§Ú§Ö §Ý§ð§Õ§Ö§Û




§³§Ñ§Û§ä: lookatme.ru
§¹§Ö§ä§Ü§Ú§Û §á§à§ã§í§Ý §Ü §Ñ§å§Õ§Ú§ä§à§â§Ú§Ú. §±§â§à§á§à§â§è§Ú§Ú)




§³§Ñ§Û§ä: banki.ru
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1.   §¹§Ö§ä§Ü§à§Ö §à§Ò§â§Ñ§ë§Ö§ß§Ú§Ö §Ü §Ñ§å§Õ§Ú§ä§à§â§Ú§Ú, §ñ§ã§ß§í§Û §á§à§ã§í§Ý (1 §ã§Ö§Ü§å§ß§Õ§Ñ!).
2.   §¬§â§Ñ§ä§Ü§à§ã§ä§î, §Ú§ß§æ§à§â§Þ§Ñ§ä§Ú§Ó§ß§à§ã§ä§î: 5-6 §ã§Ý§à§Ó.
3.   §³§Ñ§Û§ä ¨C §á§â§à§Õ§à§Ý§Ø§Ö§ß§Ú§Ö §Ò§Ñ§ß§ß§Ö§â§Ñ §á§à §ã§ä§Ú§Ý§ð §Ú §ß§Ñ§á§â§Ñ§Ó§Ý§Ö§ß§ß§à§ã§ä§Ú.
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6.   §´§Ö§ç§ä§â§Ö§Ò§à§Ó§Ñ§ß§Ú§ñ: §Ó§Ö§ã §ß§Ö §Ò§à§Ý§Ö§Ö 30 §Ü§Ò, §ß§Ñ§Ý§Ú§é§Ú§Ö §Ù§Ñ§Ô§Ý§å§ê§Ü§Ú.

§±§â§Ú§Ó§Ý§Ö§Ü§Ñ§ð§ä: §Ú§ß§ä§Ö§â§Ñ§Ü§ä§Ú§Ó, §Ú§Ù§à§Ò§â§Ñ§Ø§Ö§ß§Ú§ñ §Ý§ð§Õ§Ö§Û, §ð§Þ§à§â, §Ú§ß§ä§â§Ú§Ô§Ñ.
§°§ä§ä§Ñ§Ý§Ü§Ú§Ó§Ñ§ð§ä: §Ü§â§Ú§é§Ñ§ë§Ú§Ö §ß§Ö§à§ß§à§Ó§í§Ö §ä§à§ß§Ñ, §Ñ§Ô§â§Ö§ã§ã§Ú§Ó§ß§à§ã§ä§î §Ò§Ñ§ß§ß§Ö§â§Ñ.
§±§â§Ú§Þ§Ö§â §ß§Ö§å§Õ§Ñ§é§ß§à§Ô§à §Ò§Ñ§ß§ß§Ö§â§Ñ.


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                         §Õ§Ö§ß§Ö§Ô - §ã§à§Þ§ß§Ú§ä§Ö§Ý§î§ß§à




§³§Ñ§Û§ä: 2trade.ru
§©§Ñ§á§â§à§ã §á§Ý§à§ë§Ñ§Õ§Ü§Ö. §¯§Ö §Õ§Ö§Ý§Ñ§Û§ä§Ö §ä§Ñ§Ü!
§±§Ú§ã§î§Þ§à-§Ù§Ñ§á§â§à§ã §á§Ý§à§ë§Ñ§Õ§Ü§Ö

? §³§ä§à§Ú§Þ§à§ã§ä§î - §ß§Ö§Õ§Ö§Ý§ñ/§Þ§Ö§ã§ñ§è
? §±§à§Ü§Ñ§Ù§í - §ß§Ö§Õ§Ö§Ý§ñ/§Þ§Ö§ã§ñ§è
? CPM
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? §³§Ü§Ú§Õ§Ü§Ñ
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? §¢§à§ß§å§ã§í (PR-§Þ§Ñ§ä§Ö§â§Ú§Ñ§Ý§í)
? §´§Ö§ç§ä§â§Ö§Ò§à§Ó§Ñ§ß§Ú§ñ §Ü §Þ§Ñ§ä§Ö§â§Ú§Ñ§Ý§Ñ§Þ
? §±§â§Ú§ß§Ú§Þ§Ñ§ð§ä §Ý§Ú §Ü§à§Õ§í §ß§Ñ §â§Ñ§Ù§Þ§Ö§ë§Ö§ß§Ú§Ö (Adriver, Adfox)

§ª§Þ§Ö§ñ §ï§ä§Ú §Õ§Ñ§ß§ß§í§Ö, §ã§é§Ú§ä§Ñ§Ö§Þ CPC §Õ§Ý§ñ §ã§â§Ñ§Ó§ß§Ö§ß§Ú§ñ §Ó§ã§Ö§ç §á§â§Ö§Õ§Ý§à§Ø§Ö§ß§Ú§Û §Ú
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§¬§å§Õ§Ñ §Õ§Ó§Ú§Ô§Ñ§Ö§ä§ã§ñ §â§í§ß§à§Ü:

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? §¤§Ö§ß§Ö§â§Ñ§è§Ú§ñ §Ý§Ú§Õ§à§Ó, CPA
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? §±§Ö§â§ã§à§ß§Ú§æ§Ú§Ü§Ñ§è§Ú§ñ
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§á§Ý§Ñ§ß§ê§Ö§ä§Ñ§ç §Ú §á§â., §Ó§Ú§Õ§Ö§à-§Ü§à§ß§ä§Ö§Ü§ã§ä§ß§Ñ§ñ §â§Ö§Ü§Ý§Ñ§Þ§Ñ)
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  • 1. §±§à§Ó§í§ê§Ö§ß§Ú§Ö §ï§æ§æ§Ö§Ü§ä§Ú§Ó§ß§à§ã§ä§Ú §Þ§Ö§Õ§Ú§Û§ß§í§ç §â§Ö§Ü§Ý§Ñ§Þ§ß§í§ç §Ü§Ñ§Þ§á§Ñ§ß§Ú§Û §À§Ý§Ú§ñ §®§Ú§Ü§Ö§Õ§Ñ §ª§ã§á§à§Ý§ß§Ú§ä§Ö§Ý§î§ß§í§Û §Õ§Ú§â§Ö§Ü§ä§à§â §ê§Ü§à§Ý§í §Ú§ß§ä§Ö§â§ß§Ö§ä-§Þ§Ñ§â§Ü§Ö§ä§Ú§ß§Ô§Ñ ?§¯§Ö§ä§à§Ý§à§Ô§Ú§ñ? §³§Ñ§Þ§Ñ§â§Ñ, 1-2 §à§Ü§ä§ñ§Ò§â§ñ 2011
  • 2. §°§ã§ß§à§Ó§ß§í§Ö §á§à§Ü§Ñ§Ù§Ñ§ä§Ö§Ý§Ú §â§í§ß§Ü§Ñ §Ú§ß§ä§Ö§â§ß§Ö§ä-§â§Ö§Ü§Ý§Ñ§Þ§í (§®§Ö§Õ§Ú§Û§ß§Ñ§ñ §â§Ö§Ü§Ý§Ñ§Þ§Ñ +27%)
  • 3. §±§â§à§è§Ö§ß§ä §Ú§ã§á§à§Ý§î§Ù§à§Ó§Ñ§ß§Ú§ñ §Ú§ß§ã§ä§â§å§Þ§Ö§ß§ä§à§Ó §ª§® (§Ú§ã§ã§Ý§Ö§Õ§à§Ó§Ñ§ß§Ú§Ö §¡§Ú§±) * §ª§ã§ã§Ý§Ö§Õ§à§Ó§Ñ§ß§Ú§Ö §Ü§à§Þ§á§Ñ§ß§Ú§Ú ?§¡§ê§Þ§Ñ§ß§à§Ó §Ú §á§Ñ§â§ä§ß§Ö§â§í?, §®§Ñ§Ü§ã§Ú§Þ §®§Ñ§Ü§Ñ§â§Ö§ß§Ü§à, 2011 §Ô.
  • 4. §¬§Ñ§Ü §á§à§Ó§í§ã§Ú§ä§î §ï§æ§æ§Ö§Ü§ä§Ú§Ó§ß§à§ã§ä§î §Þ§Ö§Õ§Ú§Û§ß§à§Û §â§Ö§Ü§Ý§Ñ§Þ§í?
  • 5. §²§Ñ§Ò§à§ä§Ñ§Û§ä§Ö §ã§à §ã§ä§Ñ§ß§Õ§Ñ§â§ä§ß§í§Þ§Ú §æ§à§â§Þ§Ñ§ä§Ñ§Þ§Ú* VS §²§µ§¯§¦§´: *- www.iab.net (Interactive Advertising Bureau)
  • 7. §©§Ñ§Õ§Ñ§Ó§Ñ§Û§ä§Ö §Ú§ã§ç§à§Õ§ß§í§Ö §á§Ñ§â§Ñ§Þ§Ö§ä§â§í ? §¬§ä§à §Ó§Ñ§ê§Ñ §è§Ö§Ý§Ö§Ó§Ñ§ñ §Ñ§å§Õ§Ú§ä§à§â§Ú§ñ? ? §¬§Ñ§Ü§Ú§Ö §è§Ö§Ý§Ö§Ó§í§Ö §Ô§â§å§á§á§í §Ó§í §Ó§í§Õ§Ö§Ý§ñ§Ö§ä§Ö? ? §¬§Ñ§Ü§à§Ó§í §è§Ö§Ý§Ú §â§Ö§Ü§Ý§Ñ§Þ§ß§à§Û §Ü§Ñ§Þ§á§Ñ§ß§Ú§Ú? ? §¬§Ñ§Ü§à§Ó §á§â§Ö§Õ§á§à§Ý§Ñ§Ô§Ñ§Ö§Þ§í§Û §à§ç§Ó§Ñ§ä §Ñ§å§Õ§Ú§ä§à§â§Ú§Ú? ? §¬§Ñ§Ü§à§Ó§Ñ §é§Ñ§ã§ä§à§ä§Ñ §Ü§à§ß§ä§Ñ§Ü§ä§Ñ? ? §¬§Ñ§Ü§à§Ó §Ü§à§ß§Ó§Ö§â§ã§Ú§à§ß§ß§í§Û §ã§è§Ö§ß§Ñ§â§Ú§Û? ? §¬§ä§à §Õ§Ý§ñ §Ó§Ñ§ã ?§Ü§Ñ§é§Ö§ã§ä§Ó§Ö§ß§ß§í§Û?/?§è§Ö§Ý§Ö§Ó§à§Û? §á§à§ã§Ö§ä§Ú§ä§Ö§Ý§î? ? §¹§ä§à §Õ§Ý§ñ §Ó§Ñ§ã §è§Ö§Ý§Ö§Ó§à§Ö §Õ§Ö§Û§ã§ä§Ó§Ú§Ö? ? §¬§Ñ§Ü§à§Ó§Ñ §á§â§Ö§Õ§Ö§Ý§î§ß§à §Õ§à§á§å§ã§ä§Ú§Þ§Ñ§ñ §è§Ö§ß§Ñ §Ù§Ñ §á§à§ã§Ö§ä§Ú§ä§Ö§Ý§ñ/ §è§Ö§Ý§Ö§Ó§à§Ö §Õ§Ö§Û§ã§ä§Ó§Ú§Ö (§Ú §ä.§Õ.)?
  • 8. §°§á§ä§Ú§Þ§Ú§Ù§Ú§â§å§Û§ä§Ö §Þ§Ö§Õ§Ú§Ñ§á§Ý§Ñ§ß 1. §±§Ý§Ñ§ß§à§Þ§Ö§â§ß§à§Ö §â§Ñ§ã§á§â§Ö§Õ§Ö§Ý§Ö§ß§Ú§Ö §â§Ú§ã§Ü§à§Ó. 2. §°§á§ä§Ú§Þ§Ú§Ù§Ñ§è§Ú§ñ §é§Ñ§ã§ä§à§ä§ß§à§ã§ä§Ú. 3. §´§Ñ§â§Ô§Ö§ä§Ú§ß§Ô. 4. §´§Ö§ã§ä§à§Ó§à§Ö §â§Ñ§Ù§Þ§Ö§ë§Ö§ß§Ú§Ö. 5. §¥§Ñ§ß§ß§í§Ö §á§à §á§â§Ö§Õ§í§Õ§å§ë§Ú§Þ §Ü§Ñ§Þ§á§Ñ§ß§Ú§ñ§Þ.
  • 9. §´§ë§Ñ§ä§Ö§Ý§î§ß§à §Ô§à§ä§à§Ó§î§ä§Ö §ã§Ñ§Û§ä §Ü §â§Ö§Ü§Ý§Ñ§Þ§ß§à§Û §Ü§Ñ§Þ§á§Ñ§ß§Ú§Ú 1. §±§à§Õ§Ô§à§ä§à§Ó§Ü§Ñ §ã§Ñ§Û§ä§Ñ §Ú §á§à§ã§Ñ§Õ§à§é§ß§í§ç §ã§ä§â§Ñ§ß§Ú§è: ? usability ? §à§Ò§â§Ñ§ä§ß§Ñ§ñ §ã§Ó§ñ§Ù§î ? §á§à§Ý§ß§à§ä§Ñ §Ú§ß§æ§à§â§Þ§Ñ§è§Ú§Ú ? §á§à§Ò§å§Ø§Õ§Ö§ß§Ú§Ö §Ü §Õ§Ö§Û§ã§ä§Ó§Ú§ð 2. §°§â§Ô§Ñ§ß§Ú§Ù§Ñ§è§Ú§ñ §Ü§à§ß§ä§â§à§Ý§ñ §â§Ö§Ù§å§Ý§î§ä§Ñ§ä§à§Ó §â§Ö§Ü§Ý§Ñ§Þ§ß§à§Û §Ü§Ñ§Þ§á§Ñ§ß§Ú§Ú (§à§ß§Ý§Ñ§Û§ß) ¨C §ã§é§Ö§ä§é§Ú§Ü§Ú §Ú §Ñ§ß§Ñ§Ý§Ú§ä§Ú§é§Ö§ã§Ü§Ú§Ö §ã§Ö§â§Ó§Ú§ã§í, §ß§Ñ§ã§ä§â§à§Û§Ü§Ñ §Þ§Ö§ä§â§Ú§Ü §Ú §è§Ö§Ý§Ö§Û. 3. §°§â§Ô§Ñ§ß§Ú§Ù§Ñ§è§Ú§ñ §Ü§à§ß§ä§â§à§Ý§ñ §â§Ö§Ù§å§Ý§î§ä§Ñ§ä§à§Ó §â§Ö§Ü§Ý§Ñ§Þ§ß§à§Û §Ü§Ñ§Þ§á§Ñ§ß§Ú§Ú (§à§æ§Ý§Ñ§Û§ß) ¨C §à§á§â§à§ã, §Ñ§ß§Ü§Ö§ä§í, §Ü§å§á§à§ß§í, §Ú §ä.§Õ.
  • 11. §¡§ß§Ñ§Ý§Ú§Ù§Ú§â§å§Û§ä§Ö §à§ä§Ü§Ñ§Ù§í §±§â§Ú§é§Ú§ß§í §Ó§í§ã§à§Ü§à§Ô§à §à§ä§Ü§Ñ§Ù§Ñ §ã§ä§â§Ñ§ß§Ú§è: 1. §³§Ñ§Û§ä §ß§Ö §ñ§Ó§Ý§ñ§Ö§ä§ã§ñ §á§â§à§Õ§à§Ý§Ø§Ö§ß§Ú§Ö§Þ §Ò§Ñ§ß§ß§Ö§â§Ñ. 2. §¡§å§Õ§Ú§ä§à§â§Ú§ñ, §á§Ö§â§Ö§ê§Ö§Õ§ê§Ñ§ñ §á§à §Ò§Ñ§ß§ß§Ö§â§å, §ß§Ö§â§Ö§Ý§Ö§Ó§Ñ§ß§ä§ß§Ñ §£§Ñ§ê§Ö§Þ§å §á§â§à§Õ§å§Ü§ä§å. 3. §³§ä§â§Ñ§ß§Ú§è§Ñ §Ó§ç§à§Õ§Ñ §ß§Ö §à§á§â§Ñ§Ó§Õ§í§Ó§Ñ§Ö§ä §à§Ø§Ú§Õ§Ñ§ß§Ú§Û §á§à§ã§Ö§ä§Ú§ä§Ö§Ý§Ö§Û. 4. §¯§Ö§ä §é§Ö§ä§Ü§à§Ô§à §å§Ü§Ñ§Ù§Ñ§ß§Ú§ñ, §Ü§å§Õ§Ñ §ã§Ý§Ö§Õ§à§Ó§Ñ§ä§î §Õ§Ñ§Ý§î§ê§Ö. 5. §¬§à§ß§ä§Ö§ß§ä §ß§Ñ §ã§ä§â§Ñ§ß§Ú§è§Ö §ß§Ö§Ñ§Ü§ä§å§Ñ§Ý§î§ß§í§Û §Ú §ß§Ö§Ú§ß§ä§Ö§â§Ö§ã§ß§í§Û. 6. §©§Ñ§á§å§ä§Ñ§ß§ß§Ñ§ñ §ã§ä§â§å§Ü§ä§å§â§Ñ §ã§Ñ§Û§ä§Ñ. 7. §¯§Ö§á§â§Ú§Ó§Ý§Ö§Ü§Ñ§ä§Ö§Ý§î§ß§í§Û §Õ§Ú§Ù§Ñ§Û§ß. §¯§°! §µ§é§Ö§ä §Ò§Ú§Ù§ß§Ö§ã-§Þ§à§Õ§Ö§Ý§Ú (§è§Ö§Ý§î §Õ§à§ã§ä§Ú§Ô§ß§å§ä§Ñ, §Ù§Ó§à§ß§à§Ü, §ã§Ñ§Û§ä-§Ó§Ú§Ù§Ú§ä§Ü§Ñ §Ú §á§â.) §·§à§â§à§ê§Ú§Û §á§à§Ü§Ñ§Ù§Ñ§ä§Ö§Ý§î §à§ä§Ü§Ñ§Ù§Ñ §ã§à§ã§ä§Ñ§Ó§Ý§ñ§Ö§ä 20-35%, §Ó§í§ê§Ö 35% ¨C §á§à§Ó§à§Õ §Ù§Ñ§Õ§å§Þ§Ñ§ä§î§ã§ñ, §Ó§í§ê§Ö 50% ¨C §á§à§Ó§à§Õ §Õ§Ý§ñ §Ò§Ö§ã§á§à§Ü§à§Û§ã§ä§Ó§Ñ.
  • 15. §±§Ö§â§ã§à§ß§Ñ§Ý§Ú§Ù§Ñ§è§Ú§ñ §¬§Ñ§Ü §á§â§Ñ§Ó§Ú§Ý§à, §á§â§Ú §Ú§ã§á§à§Ý§î§Ù§à§Ó§Ñ§ß§Ú§Ú §ä§Ñ§â§Ô§Ö§ä§Ú§ß§Ô§Ñ, CTR §Ó§í§â§Ñ§ã§ä§Ñ§Ö§ä §Ó §á§à§Ý§ä§à§â§Ñ-§Õ§Ó§Ñ §â§Ñ§Ù§Ñ, §Ó §ß§Ö§Ü§à§ä§à§â§í§ç §ã§Ý§å§é§Ñ§ñ§ç ¡ª §Ó 5-7 §â§Ñ§Ù. §³§Ñ§Û§ä: mamba.ru
  • 16. §²§Ñ§ã§á§à§Ý§à§Ø§Ö§ß§Ú§Ö §Ó §á§Ö§â§Ó§à§Þ §ï§Ü§â§Ñ§ß§Ö §³§Ñ§Û§ä: slon.ru
  • 20. §ª§ß§ä§Ö§Ô§â§Ñ§è§Ú§ñ §ã §Ó§Ú§Õ§Ö§à. §ª§ß§ä§Ö§â§Ñ§Ü§ä§Ú§Ó §³§Ñ§Û§ä: afisha.ru
  • 22. §¹§Ö§ä§Ü§Ú§Û §á§à§ã§í§Ý §Ü §Ñ§å§Õ§Ú§ä§à§â§Ú§Ú. §±§â§à§á§à§â§è§Ú§Ú) §³§Ñ§Û§ä: banki.ru
  • 23. §²§Ö§Ü§à§Þ§Ö§ß§Õ§Ñ§è§Ú§Ú §á§à §ã§à§Õ§Ö§â§Ø§Ñ§ß§Ú§ð: 1. §¹§Ö§ä§Ü§à§Ö §à§Ò§â§Ñ§ë§Ö§ß§Ú§Ö §Ü §Ñ§å§Õ§Ú§ä§à§â§Ú§Ú, §ñ§ã§ß§í§Û §á§à§ã§í§Ý (1 §ã§Ö§Ü§å§ß§Õ§Ñ!). 2. §¬§â§Ñ§ä§Ü§à§ã§ä§î, §Ú§ß§æ§à§â§Þ§Ñ§ä§Ú§Ó§ß§à§ã§ä§î: 5-6 §ã§Ý§à§Ó. 3. §³§Ñ§Û§ä ¨C §á§â§à§Õ§à§Ý§Ø§Ö§ß§Ú§Ö §Ò§Ñ§ß§ß§Ö§â§Ñ §á§à §ã§ä§Ú§Ý§ð §Ú §ß§Ñ§á§â§Ñ§Ó§Ý§Ö§ß§ß§à§ã§ä§Ú. 4. §±§â§Ñ§Ó§Ú§Ý§à §á§à§ã§Ý§Ö§Õ§ß§Ö§Ô§à ?§æ§â§Ö§Û§Þ§Ñ? (§Ü§Ñ§Õ§â§Ñ): §é§Ö§ä§Ü§Ú§Û §á§â§Ú§Ù§í§Ó §Ü §Õ§Ö§Û§ã§ä§Ó§Ú§ð. 5. §ª§Õ§Ö§Ñ§Ý§î§ß§í§Ö §á§â§à§á§à§â§è§Ú§Ú ¨C §Ò§Ý§Ú§Ù§Ü§Ú§Ö §Ü §ä§Ö§Ý§Ö§ï§Ü§â§Ñ§ß§å. 6. §´§Ö§ç§ä§â§Ö§Ò§à§Ó§Ñ§ß§Ú§ñ: §Ó§Ö§ã §ß§Ö §Ò§à§Ý§Ö§Ö 30 §Ü§Ò, §ß§Ñ§Ý§Ú§é§Ú§Ö §Ù§Ñ§Ô§Ý§å§ê§Ü§Ú. §±§â§Ú§Ó§Ý§Ö§Ü§Ñ§ð§ä: §Ú§ß§ä§Ö§â§Ñ§Ü§ä§Ú§Ó, §Ú§Ù§à§Ò§â§Ñ§Ø§Ö§ß§Ú§ñ §Ý§ð§Õ§Ö§Û, §ð§Þ§à§â, §Ú§ß§ä§â§Ú§Ô§Ñ. §°§ä§ä§Ñ§Ý§Ü§Ú§Ó§Ñ§ð§ä: §Ü§â§Ú§é§Ñ§ë§Ú§Ö §ß§Ö§à§ß§à§Ó§í§Ö §ä§à§ß§Ñ, §Ñ§Ô§â§Ö§ã§ã§Ú§Ó§ß§à§ã§ä§î §Ò§Ñ§ß§ß§Ö§â§Ñ.
  • 24. §±§â§Ú§Þ§Ö§â §ß§Ö§å§Õ§Ñ§é§ß§à§Ô§à §Ò§Ñ§ß§ß§Ö§â§Ñ. ? §®§ß§à§Ô§à §ä§Ö§Ü§ã§ä§Ñ ? §®§Ö§Ý§Ü§Ú§Û §ê§â§Ú§æ§ä ? §®§Ñ§Ý§à §è§Ó§Ö§ä§à§Ó ? §®§ß§à§Ô§à §Ó§à§á§â§à§ã§à§Ó ? §¯§Ö §ñ§ã§ß§Ñ §ã§å§ä§î §á§â§Ö§Õ§Ý§à§Ø§Ö§ß§Ú§ñ ? §ª§ã§á§à§Ý§î§Ù§à§Ó§Ñ§ß§Ú§Ö §Ü§Ñ§â§ä§Ú§ß§à§Ü §Õ§Ö§ß§Ö§Ô - §ã§à§Þ§ß§Ú§ä§Ö§Ý§î§ß§à §³§Ñ§Û§ä: 2trade.ru
  • 25. §©§Ñ§á§â§à§ã §á§Ý§à§ë§Ñ§Õ§Ü§Ö. §¯§Ö §Õ§Ö§Ý§Ñ§Û§ä§Ö §ä§Ñ§Ü!
  • 26. §±§Ú§ã§î§Þ§à-§Ù§Ñ§á§â§à§ã §á§Ý§à§ë§Ñ§Õ§Ü§Ö ? §³§ä§à§Ú§Þ§à§ã§ä§î - §ß§Ö§Õ§Ö§Ý§ñ/§Þ§Ö§ã§ñ§è ? §±§à§Ü§Ñ§Ù§í - §ß§Ö§Õ§Ö§Ý§ñ/§Þ§Ö§ã§ñ§è ? CPM ? §±§â§à§Ô§ß§à§Ù CTR ? §³§Ü§Ú§Õ§Ü§Ñ ? §¤§à§ã§ä§Ö§Ó§à§Û §Õ§à§ã§ä§å§á §Ü §ã§ä§Ñ§ä§Ú§ã§ä§Ú§Ü§Ö §á§Ý§à§ë§Ñ§Õ§Ü§Ú (§á§à§Ý§ß§à§Û) ? §¢§à§ß§å§ã§í (PR-§Þ§Ñ§ä§Ö§â§Ú§Ñ§Ý§í) ? §´§Ö§ç§ä§â§Ö§Ò§à§Ó§Ñ§ß§Ú§ñ §Ü §Þ§Ñ§ä§Ö§â§Ú§Ñ§Ý§Ñ§Þ ? §±§â§Ú§ß§Ú§Þ§Ñ§ð§ä §Ý§Ú §Ü§à§Õ§í §ß§Ñ §â§Ñ§Ù§Þ§Ö§ë§Ö§ß§Ú§Ö (Adriver, Adfox) §ª§Þ§Ö§ñ §ï§ä§Ú §Õ§Ñ§ß§ß§í§Ö, §ã§é§Ú§ä§Ñ§Ö§Þ CPC §Õ§Ý§ñ §ã§â§Ñ§Ó§ß§Ö§ß§Ú§ñ §Ó§ã§Ö§ç §á§â§Ö§Õ§Ý§à§Ø§Ö§ß§Ú§Û §Ú §ã§Ó§à§Õ§Ú§Þ §Ó §Þ§Ö§Õ§Ú§Ñ§á§Ý§Ñ§ß §Õ§Ý§ñ §á§â§Ú§ß§ñ§ä§Ú§ñ §â§Ö§ê§Ö§ß§Ú§ñ §à §â§Ñ§Ù§Þ§Ö§ë§Ö§ß§Ú§Ú.
  • 27. §¬§å§Õ§Ñ §Õ§Ó§Ú§Ô§Ñ§Ö§ä§ã§ñ §â§í§ß§à§Ü: ? §£§Ú§Õ§Ö§à §Ú §Ú§ß§ä§Ö§â§Ñ§Ü§ä§Ú§Ó§ß§Ñ§ñ §â§Ö§Ü§Ý§Ñ§Þ§Ñ = §ï§Ó§à§Ý§ð§è§Ú§ñ §Þ§Ö§Õ§Ú§Û§ß§à§Û §â§Ö§Ü§Ý§Ñ§Þ§í ? §µ§Ü§â§å§á§ß§Ö§ß§Ú§Ö §æ§à§â§Þ§Ñ§ä§à§Ó, §Ñ§Õ§Ñ§á§ä§Ñ§è§Ú§ñ §á§à§Õ §Ó§Ú§Õ§Ö§à-§æ§à§â§Þ§Ñ§ä§í ? §³§ä§Ñ§ß§Õ§Ñ§â§ä§Ú§Ù§Ñ§è§Ú§ñ - §Ú§Ù§Þ§Ö§â§Ö§ß§Ú§Ö §á§à GRP §Ú §à§ç§Ó§Ñ§ä§å ? §¤§Ö§ß§Ö§â§Ñ§è§Ú§ñ §Ý§Ú§Õ§à§Ó, CPA ? §¢§à§Ý§Ö§Ö §á§â§à§Õ§Ó§Ú§ß§å§ä§í§Ö §ä§Ñ§â§Ô§Ö§ä§Ú§ß§Ô§Ú (§á§à§Ó§Ö§Õ§Ö§ß§é§Ö§ã§Ü§Ú§Ö §Ú §á§â.) ? §±§Ö§â§ã§à§ß§Ú§æ§Ú§Ü§Ñ§è§Ú§ñ ? §¬§â§à§ã§ã-§á§Ý§Ñ§ä§æ§à§â§Þ§Ö§ß§ß§à§ã§ä§î (§Þ§à§Ò§Ú§Ý§î§ß§Ñ§ñ §â§Ö§Ü§Ý§Ñ§Þ§Ñ, §â§Ö§Ü§Ý§Ñ§Þ§Ñ §ß§Ñ §á§Ý§Ñ§ß§ê§Ö§ä§Ñ§ç §Ú §á§â., §Ó§Ú§Õ§Ö§à-§Ü§à§ß§ä§Ö§Ü§ã§ä§ß§Ñ§ñ §â§Ö§Ü§Ý§Ñ§Þ§Ñ) ? §²§à§ã§ä ?§Ú§ß§Ó§Ö§ß§ä§Ñ§â§ñ? ¨C §Ù§Ñ §ã§é§Ö§ä §â§à§ã§ä§Ñ §Ó §á§à§Ü§Ñ§Ù§à§Ó §ã§à§è§Ú§Ñ§Ý§î§ß§í§ç §Þ§Ö§Õ§Ú§Ñ §Ú §â§Ö§Ü§Ý§Ñ§Þ§ß§í§ç §ã§Ö§ä§Ö§Û.
  • 28. §³§±§¡§³§ª§¢§°! §À§Ý§Ú§ñ §®§Ú§Ü§Ö§Õ§Ñ, §ê§Ü§à§Ý§Ñ §Ú§ß§ä§Ö§â§ß§Ö§ä-§Þ§Ñ§â§Ü§Ö§ä§Ú§ß§Ô§Ñ ?§¯§Ö§ä§à§Ý§à§Ô§Ú§ñ? www.netology.ru julia@netology.ru facebook.com/ju.mikeda Twitter: @ju_mikeda