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Marketing and promoting are just about as old as capitalism itself. Earlier, people in the market squares shouted to promote their wares or plastered posters on walls to talk about new products. We're going to look at the digital marketing efforts, and show how you should be thinking about allocating your budget and making sure it is effective for your resources and digital plan. Here are 8 tips for planning your social media marketing: ● Set the Goal: Your target objective should be clear whether you are looking for brand awareness or brand loyalty or are interested in increasing revenue and customers. You may come up with different goals and approaches. ● Analyze the Past: Knowing what has worked and what didn't, and most importantly why there was success or failure are vital pieces of information for your digital marketing puzzle that you'll need if you want to proceed ahead in your next agenda. ● Allocate Based on Success: If your demographic is moving away from the implemented strategy and working well on another, then shift the budget away to the one that is providing optimal performance. It's a waste to keep investing money in a sphere that data has conveyed isn't working well for you. ● Look to the Future: Getting a piece of early information and gaining a "first-mover advantage" can prove to be a huge benefit for your business. If there is news about new social platforms or services coming to the fore and creating a new, unsigned legion of KOLs (key opinion leaders), you should look to make quick actions towards it. ● Breakdown Your Requirements: You should designate a time frame for the employee if only one staff member is assigned to do the job as efficiently as possible. If you require more detailed information on how the efforts are going on, then it may require more in-depth analytics tools for better information about what's working and what's not. ● Monitor Your Results: All the results can be monitored using proper software analytics effectively to get minute adjustments while campaigns are still in progress. Proper planning and willingness to look at the data carefully are keys to success. Digital Puzzle is one of the best digital marketing agencies in India, exceptionally qualified to handle your needs. You can discuss all your requirements and expect them to develop tailored strategies based on research and analysis. Read less