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Steve Hubbard
Steve Hubbard

Dify Social's Steve Hubbard social media marketing presentation to BNI Yarra at Carlton Football Club, Melbourne on Wednesday 19 June 2019.

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WHY? 1 a Steve Hubbard, DIFY Social [ABN 39875722968], Level 2, The Dream Factory, 90 Maribyrnong St, Footscray VIC 3011 t 1300 DO SOCIAL (1300 36 7624) m +61 418 362 181 e steve@difysocial.com.au w difysocial.com.au To attract and retain more customers
2 a Steve Hubbard, DIFY Social [ABN 39875722968], Level 2, The Dream Factory, 90 Maribyrnong St, Footscray VIC 3011 t 1300 DO SOCIAL (1300 36 7624) m +61 418 362 181 e steve@difysocial.com.au w difysocial.com.au 1. PROTECT & build equity (assets) Competitive Advantage - Objectives 2. DIFFERENTIATE your brand, business and representatives 3. BE TOP OF MIND with target communities 4. INCREASE enquiries and business development OPPORTUNITIES
SMM STRATEGY (Model) 3 a Steve Hubbard, DIFY Social [ABN 39875722968], Level 2, The Dream Factory, 90 Maribyrnong St, Footscray VIC 3011 t 1300 DO SOCIAL (1300 36 7624) m +61 418 362 181 e steve@difysocial.com.au w difysocial.com.au
FACEBOOK PIXEL 4 a Steve Hubbard, DIFY Social [ABN 39875722968], Level 2, The Dream Factory, 90 Maribyrnong St, Footscray VIC 3011 t 1300 DO SOCIAL (1300 36 7624) m +61 418 362 181 e steve@difysocial.com.au w difysocial.com.au Helps measure ads results, track conversions and remarket to your website visitors.
5 a Steve Hubbard, DIFY Social [ABN 39875722968], Level 2, The Dream Factory, 90 Maribyrnong St, Footscray VIC 3011 t 1300 DO SOCIAL (1300 36 7624) m +61 418 362 181 e steve@difysocial.com.au w difysocial.com.au Bread & Butter (XS-S businesses) - 1-4 to 19 Employees; Successful 40something year old Employers; Understand benefits of local marketing e.g. WoM, networking, newspaper, flyers, signage, 1300/1800 numbers Professional Services; Health & Wellness; Trades; NFPs Cream (SM companies/associations) - ASX listed / privately held companies - Professional membership associations e.g. PHS & Sea World Helicopters, ACBO, Footscray Traders Dream (Franchisors/Licensors) - Franchises & agencies / Multi-outlet brands Working with Brian Keen & Franchise Simply
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6 slides in 6 minutes

  • 1. WHY? 1 a Steve Hubbard, DIFY Social [ABN 39875722968], Level 2, The Dream Factory, 90 Maribyrnong St, Footscray VIC 3011 t 1300 DO SOCIAL (1300 36 7624) m +61 418 362 181 e steve@difysocial.com.au w difysocial.com.au To attract and retain more customers
  • 2. 2 a Steve Hubbard, DIFY Social [ABN 39875722968], Level 2, The Dream Factory, 90 Maribyrnong St, Footscray VIC 3011 t 1300 DO SOCIAL (1300 36 7624) m +61 418 362 181 e steve@difysocial.com.au w difysocial.com.au 1. PROTECT & build equity (assets) Competitive Advantage - Objectives 2. DIFFERENTIATE your brand, business and representatives 3. BE TOP OF MIND with target communities 4. INCREASE enquiries and business development OPPORTUNITIES
  • 3. SMM STRATEGY (Model) 3 a Steve Hubbard, DIFY Social [ABN 39875722968], Level 2, The Dream Factory, 90 Maribyrnong St, Footscray VIC 3011 t 1300 DO SOCIAL (1300 36 7624) m +61 418 362 181 e steve@difysocial.com.au w difysocial.com.au
  • 4. FACEBOOK PIXEL 4 a Steve Hubbard, DIFY Social [ABN 39875722968], Level 2, The Dream Factory, 90 Maribyrnong St, Footscray VIC 3011 t 1300 DO SOCIAL (1300 36 7624) m +61 418 362 181 e steve@difysocial.com.au w difysocial.com.au Helps measure ads results, track conversions and remarket to your website visitors.
  • 5. 5 a Steve Hubbard, DIFY Social [ABN 39875722968], Level 2, The Dream Factory, 90 Maribyrnong St, Footscray VIC 3011 t 1300 DO SOCIAL (1300 36 7624) m +61 418 362 181 e steve@difysocial.com.au w difysocial.com.au Bread & Butter (XS-S businesses) - 1-4 to 19 Employees; Successful 40something year old Employers; Understand benefits of local marketing e.g. WoM, networking, newspaper, flyers, signage, 1300/1800 numbers Professional Services; Health & Wellness; Trades; NFPs Cream (SM companies/associations) - ASX listed / privately held companies - Professional membership associations e.g. PHS & Sea World Helicopters, ACBO, Footscray Traders Dream (Franchisors/Licensors) - Franchises & agencies / Multi-outlet brands Working with Brian Keen & Franchise Simply

Editor's Notes

  • #2: With all marketing communications, including social media marketing & Facebook ads, its just like cricket: theres only to functions.
  • #3: PROTECT and build equity in the brand and business online and through social media websites.
  • #4: STRATEGY (Model)
  • #7: Having now worked and applied my social media marketing strategy to 200+ businesses and organisations, I know (and believe) for both my business and for those that I work with, organisational culture is key to success. Most of us start out working with AAA and the further we go along, and more successful we become, we can afford to shift to TTT i.e. this type of person, in this type of business, using this model at this price Im a member of B1G1 and am a firm believer in using business for good! Hence a portion of what my business customers pay us goes towards local and global charities such as Dot Com Mob (Australia), Blue Dragon Childrens Foundation (Vietnam) & The Bombay Mothers Society (India). If youre able to identify other business do gooders from what youve seen and heard today a direct and personal referral by phone, email or my social media channels would be much appreciated