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6 Steps to Building Your Brand Affordably.pdf

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Would you like to make your company noticeable? Then building a brand is your top priority. In this presentation, we will tell you about six elements that help your business stand out and attract more clients.

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6 STEPS TO BUILDING YOUR BRAND AFFORDABLY Adsy - Guest Posting Service
THERE ARE AROUND 24 MILLION ECOMMERCE WEBSITES. Thats a lot. So, how do you ensure your site gets noticed? Well, ensuring that theres a story behind your company and a memorable slogan and design can help turn a generic firm into a flourishing brand. LETS GET STARTED
WHAT IS A BRAND? Before jumping to the steps on how to build a brand, lets figure out what the brand actually stands for. Investopedia provides the following notion: THE TERM BRAND REFERS TO A BUSINESS AND MARKETING CONCEPT THAT HELPS PEOPLE IDENTIFY A PARTICULAR COMPANY, PRODUCT, OR INDIVIDUAL. And we couldn't say it better! But how do you achieve those results and ensure people distinguish your company from others?
1. DEFINE YOUR TARGET AUDIENCE To answer this question, you should know your audience extraordinarily well. Only in this case you can create a strong image of your company. Building a buyer persona is your first step to success. Quick tip. Describe your customer as peculiarly as possible. That will help you build a better- targeted strategy. SO, THE BRAND SHOULD HELP PEOPLE IDENTIFY YOUR BRAND. BUT WHAT KIND OF PEOPLE EXACTLY?
2. PICK YOUR BRAND'S NAME YOUR BRAND NAME CAN BE A HUGE STEP TOWARD YOUR BRANDS SUCCESS. THATS WHY DONT PICK IT IN A HURRY. There are a few approaches you can use while choosing the name. USE A MADE-UP WORD. For example, Pepsi, Coca-Cola. CREATE AN ACRONYM OR ABBREVIATION. For example, BMW (Bayerische Motoren Werke), IBM (International Business Machines Corporation). APPLY A DESCRIPTIVE WORD OR SHORT PHRASE. For example, Footlocker, Boxraw. EMPLOY COMPOUND SOME WORDS. For example, FedEx (Federal Express Corporation), HubSpot. USE SUGGESTIVE OR ILLUSTRATIVE WORDS. For example, Canva (online designing tool, the name is associated with the word canvas). COMPOSE AN EMOTIONAL NAME. For example, Hot Wheels, Goodyear.
3. MASTERMIND THE SLOGAN OF YOUR BRAND A SLOGAN CAN CONTINUE AND STRENGTHEN YOUR BRAND NAME. USE IT CLOSE TO YOUR NAME TO DELIVER YOUR CUSTOMERS A STATEMENT. Its better to place it on the first window if we talk about the website. Yet, you can prepare a couple of mottos to serve various marketing goals. Here are some slogan approaches to use: MAKE A STRONG CLAIM. For example, "The happiest place on Earth" (Disney). URGE TO ACTION OR CUSTOMERS' ATTITUDE. For example, "Just do it" (Nike). CREATE SOMETHING OUT-OF-THE-BOX AND PROVOKING. For example, "Our blades are f***ing great" (DollarShaveClub). TURN IT INTO A METAPHOR. For example, "Redbull gives you wings" (Redbull).
4. WRITE A BRAND STORY Adding authenticity, Building stronger relationships with customers, Attracting more attention, Increasing your value, Motivation to purchase. But, overall, brand storytelling sets you apart from other companies. Stories help to show the whys behind your business and make it more human. In general, storytelling helps with the next goals: 55% OF SHOPPERS ARE MORE LIKELY TO PURCHASE THE PRODUCT IN THE FUTURE IF THEY LOVE A BRAND'S STORY.
5. WORK ON YOUR BRAND'S LOOK Choose a platform. Pick a color scheme. Select fonts. Create a logo. Nowadays, users are overwhelmed by various shops, sites, or media. Your look should be flawless to outperform your competitors. Here are a couple of elements you should consider to make your brand look awesome: After you create your brand identity, you can think about your visual strategy too. You can create custom images for your brand that are recognizable. That will make your brand presence stronger. THE VISUAL PART OF YOUR BRAND IS ALSO ESSENTIAL.
6. SPREAD A WORD ABOUT YOUR BRAND Thats when you can actively use social media. Firstly, it will help you grow your brand awareness. Secondly, your can translate your brand identity via your social media accounts. Also, you can use guest posting to promote your brand by posting articles on authoritative online publications or blogs. AND YOUVE BUILT YOUR BRAND. NOW YOU NEED TO PROMOTE IT TO LET PEOPLE KNOW HOW AWESOME YOUR COMPANY IS.
Follow them to make a strong basis for your company's establishment and growth. Become more than just a faceless business - make your company relatable, human, recognizable, and bright. HERE ARE YOUR 6 STEPS TO BUILDING A SUCCESSFUL BRAND.
Email - support@adsy.com Website - adsy.com LinkedIn - @Adsy - Guest Posting Service Do you want to spread the word about your brand? Use Adsy to publish your articles on top sites. Hit us up via:

More Related Content

6 Steps to Building Your Brand Affordably.pdf

  • 1. 6 STEPS TO BUILDING YOUR BRAND AFFORDABLY Adsy - Guest Posting Service
  • 2. THERE ARE AROUND 24 MILLION ECOMMERCE WEBSITES. Thats a lot. So, how do you ensure your site gets noticed? Well, ensuring that theres a story behind your company and a memorable slogan and design can help turn a generic firm into a flourishing brand. LETS GET STARTED
  • 3. WHAT IS A BRAND? Before jumping to the steps on how to build a brand, lets figure out what the brand actually stands for. Investopedia provides the following notion: THE TERM BRAND REFERS TO A BUSINESS AND MARKETING CONCEPT THAT HELPS PEOPLE IDENTIFY A PARTICULAR COMPANY, PRODUCT, OR INDIVIDUAL. And we couldn't say it better! But how do you achieve those results and ensure people distinguish your company from others?
  • 4. 1. DEFINE YOUR TARGET AUDIENCE To answer this question, you should know your audience extraordinarily well. Only in this case you can create a strong image of your company. Building a buyer persona is your first step to success. Quick tip. Describe your customer as peculiarly as possible. That will help you build a better- targeted strategy. SO, THE BRAND SHOULD HELP PEOPLE IDENTIFY YOUR BRAND. BUT WHAT KIND OF PEOPLE EXACTLY?
  • 5. 2. PICK YOUR BRAND'S NAME YOUR BRAND NAME CAN BE A HUGE STEP TOWARD YOUR BRANDS SUCCESS. THATS WHY DONT PICK IT IN A HURRY. There are a few approaches you can use while choosing the name. USE A MADE-UP WORD. For example, Pepsi, Coca-Cola. CREATE AN ACRONYM OR ABBREVIATION. For example, BMW (Bayerische Motoren Werke), IBM (International Business Machines Corporation). APPLY A DESCRIPTIVE WORD OR SHORT PHRASE. For example, Footlocker, Boxraw. EMPLOY COMPOUND SOME WORDS. For example, FedEx (Federal Express Corporation), HubSpot. USE SUGGESTIVE OR ILLUSTRATIVE WORDS. For example, Canva (online designing tool, the name is associated with the word canvas). COMPOSE AN EMOTIONAL NAME. For example, Hot Wheels, Goodyear.
  • 6. 3. MASTERMIND THE SLOGAN OF YOUR BRAND A SLOGAN CAN CONTINUE AND STRENGTHEN YOUR BRAND NAME. USE IT CLOSE TO YOUR NAME TO DELIVER YOUR CUSTOMERS A STATEMENT. Its better to place it on the first window if we talk about the website. Yet, you can prepare a couple of mottos to serve various marketing goals. Here are some slogan approaches to use: MAKE A STRONG CLAIM. For example, "The happiest place on Earth" (Disney). URGE TO ACTION OR CUSTOMERS' ATTITUDE. For example, "Just do it" (Nike). CREATE SOMETHING OUT-OF-THE-BOX AND PROVOKING. For example, "Our blades are f***ing great" (DollarShaveClub). TURN IT INTO A METAPHOR. For example, "Redbull gives you wings" (Redbull).
  • 7. 4. WRITE A BRAND STORY Adding authenticity, Building stronger relationships with customers, Attracting more attention, Increasing your value, Motivation to purchase. But, overall, brand storytelling sets you apart from other companies. Stories help to show the whys behind your business and make it more human. In general, storytelling helps with the next goals: 55% OF SHOPPERS ARE MORE LIKELY TO PURCHASE THE PRODUCT IN THE FUTURE IF THEY LOVE A BRAND'S STORY.
  • 8. 5. WORK ON YOUR BRAND'S LOOK Choose a platform. Pick a color scheme. Select fonts. Create a logo. Nowadays, users are overwhelmed by various shops, sites, or media. Your look should be flawless to outperform your competitors. Here are a couple of elements you should consider to make your brand look awesome: After you create your brand identity, you can think about your visual strategy too. You can create custom images for your brand that are recognizable. That will make your brand presence stronger. THE VISUAL PART OF YOUR BRAND IS ALSO ESSENTIAL.
  • 9. 6. SPREAD A WORD ABOUT YOUR BRAND Thats when you can actively use social media. Firstly, it will help you grow your brand awareness. Secondly, your can translate your brand identity via your social media accounts. Also, you can use guest posting to promote your brand by posting articles on authoritative online publications or blogs. AND YOUVE BUILT YOUR BRAND. NOW YOU NEED TO PROMOTE IT TO LET PEOPLE KNOW HOW AWESOME YOUR COMPANY IS.
  • 10. Follow them to make a strong basis for your company's establishment and growth. Become more than just a faceless business - make your company relatable, human, recognizable, and bright. HERE ARE YOUR 6 STEPS TO BUILDING A SUCCESSFUL BRAND.
  • 11. Email - support@adsy.com Website - adsy.com LinkedIn - @Adsy - Guest Posting Service Do you want to spread the word about your brand? Use Adsy to publish your articles on top sites. Hit us up via: