6 Steps to Getting Through the Slow Season.pptx
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Watch as Holly Hufford, search engine marketer at rezStream for a webinar walks you through 6 Steps to Getting Through the Low Season. Youll walk away knowing: Proven ways to increase reservations with specials and partnerships How to take advantage of less occupied property using your guests and photos Secrets to driving income through multiple streams and more! With some planning and foresight, you can find success with the steps we outline in this webinar!
6 Steps to Getting Through the Slow Season.pptx
- 1. 6 Steps to Getting Through the Low Season
- 2. Overview About rezStream About Me How to Tackle the Slow Season Encouraging Guests to Book What to Do Once a Reservation is Booked Advantages of the Slow Season Recap Q&A 2 www.rezStream.com
- 3. About rezStream www.rezStream.com 3 Small company of caring and passionate individuals View ourselves as an extension of your team 100 years of combined industry experience Suite of solutions focused on helping independently- owned properties
- 4. Holly Hufford: About Me Search Engine Marketing Specialist Colorado Native Enjoy Camping Colorado Sports Fan Food & Friends & Family Dog Mom www.rezStream.com 4
- 5. Increasing Reservations How to Encourage Guests to Book a Stay
- 6. 1. Offer a Special Get Guests Through the Door Create a Sense of Urgency Look at Slow Points in the Week Weekday vs. Weekend # of Days Ensure the Offer is Worth it Property Guests www.rezStream.com 6
- 7. 2. Create a Partnership Offer Guests an Additional Benefit Partner with a Nearby Business Similar Slow Season Activity Food & Drinks Increased Visibility Ensure the Partnership is Worth it www.rezStream.com 7
- 8. 2. Create a Partnership Offer Guests an Additional Benefit Example: www.rezStream.com 8
- 9. 2. Create a Partnership Offer Guests an Additional Benefit Figure Out What is Best for Both Additional Financial Benefit? % of Food Sales at Event Center Is Promotion on Website Enough www.rezStream.com 9
- 10. Once Guests Have Booked Less Reservations Doesn't Mean Less Money
- 11. 3. Creative Streams of Income Offer Additional Sales Opportunities Specialty Shop Cater for the Season Offer Off-Season Discounts www.rezStream.com 11
- 12. 3. Creative Streams of Income Offer Additional Sales Opportunities Offer Add Ons Chocolate Covered Strawberries & Champagne Sand Toys for Children www.rezStream.com 12
- 13. 3. Creative Streams of Income Offer Additional Sales Opportunities Promote Current Offerings Pet Friendly www.rezStream.com 13
- 14. 3. Creative Streams of Income Offer Additional Sales Opportunities Rentals Income from Non-Guests Location is Important to Consider Lake Mountains www.rezStream.com 14
- 15. Take Advantage of the Slow Season What to Do When the Property is Less Occupied
- 16. 4. Communication is Key Increased Opportunity to Talk with Guests Listen Favorite Nearby Activities Why are They Visiting? Dislikes www.rezStream.com 16
- 17. 4. Communication is Key Increased Opportunity to Talk with Guests Implement Changes Blog Topic Activities & Events Page Growth Opportunity Is it Worth it? www.rezStream.com 17
- 18. 4. Communication is Key Increased Opportunity to Train Employees Focus Internally What is Lacking? What has Changed Recently? Rest and Relax www.rezStream.com 18
- 19. 5. Update the Website Take Pictures of the Property Promote the Property Experience Food Amenities Rooms Bathroom Kitchen Visually Appealing Good Lighting & Angles Smart Phone www.rezStream.com 19
- 20. 5. Update the Website Include Important Information What Sets your Property Apart? Wi-Fi Television Air Conditioning Swimming Pool Breathtaking Views Complimentary Breakfast www.rezStream.com 20
- 21. 6. Continue Marketing Keep the Property Top of Mind & Spark New Interest Blogs New & Repeat Guests Activities Promote a Last-Minute Trip Aid in Search Visibility www.rezStream.com 21
- 22. 6. Continue Marketing Keep the Property Top of Mind & Spark New Interest Email Marketing Turn Past Guests into Repeat Guests Repeat Guests are a Great Asset Customer Reviews & Photos www.rezStream.com 22
- 23. 6. Continue Marketing Keep the Property Top of Mind & Spark New Interest Social Media New & Repeat Guests The More Eyes the Better Word of Mouth is a Strong Asset Involve Guests Write Reviews Interact on Social Media www.rezStream.com 23
- 24. 6. Continue Marketing Keep the Property Top of Mind & Spark New Interest Pop-Up Windows New & Repeat Guests Easily Accessible Specials Partnerships www.rezStream.com 24
- 25. Recap Determine the Best Offers Create a Sense of Urgency Diversify the Selection Keep an Open Mind Consider Future Guests Expand the Information Delayed ROI www.rezStream.com 25
- 26. Thank You Holly Hufford, Search Engine Marketing Specialist Please forward all questions regarding this webinars to: Sales@rezStream.com (303) 872-0220 www.rezStream.com 26 www.rezStream.com
- 27. Visit the rezStream Education Center For upcoming webinars, past blogs, and resource guides. 27 rezStream.com/Education
- 28. Q & A
Editor's Notes
- PAUSE for 5 Seconds and STOP the recording. I will take it from here and use this slide as my segue into Q&A.