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6 Types of Content That Work - Continuum

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This document outlines 6 types of content that work well for content marketing: 1. Lists - Readers enjoy bite-sized information in lists; examples include top apps or unknown facts about SEO. 2. Reviews - Reviews build trust by researching products for readers and establishing expertise. 3. Giving opinions - Sharing views on trends helps show personality but should avoid controversy. 4. Events coverage - Recapping events through interviews, photos, and reviews increases engagement. 5. Images - Images attract attention so use good quality photos with keywords and descriptions. 6. How-to guides - Demonstrating tips through written or video content teaches readers new skills.

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6 Types of Content That Work Content Marketing Ideas @WeAreContinuum
Thinking Of Content Ideas Is An Active Process Rinse and repeat content can become too formulaic and readers will lose interest
1. Lists Readers love content in the form of a list Offer shorter bite-sized pieces of easily digestible information Example o The top 5 apps for Social Media Management o 7 things you never knew about SEO Readers know exactly what to expect from the headline Visually appealing and scannable Attention span is short - Grab it quickly Make sure your content is short and punchy
2. Reviews Build trust with your audience. Take the time out of researching new products for your readers The will begin to value your opinion and regularly return for more This will also help build your reputation as an expert and a go-to source of quality information
3. Give Your Opinion Give your point of view on industry trends and changes Show your company personality and values Show that you are keeping current and up to date Steer clear of controversy or be prepared to debate your point of view
If you attend industry events create quick and easy pieces of content. Interview someone of note at the event and present this as: o A written article o A podcast or a video Create articles with images and reviews of your favorite parts of the event. Share this blog content on your Social Media o Mention organisers @names event #hashtag o Increases chance of content being shared. 4. Events Round Up
5. Images A picture paints a thousand words Reader's attention are drawn to images quickly They look at images more than any other type of content on a page. Create good quality images as part of your content creation strategy and you will be rewarded. Name your images with relevant keywords and include an alt description to help search engines index them. Invite readers to caption your images to create higher engagement.
6. How To / Demonstrations Share your knowledge and expertise on a subject matter Everyone loves to learn new things from others Demonstrate practical tips on your chosen subject Can be written content with lots of accompanying images or as a video post Experiment with different content and see what your readers enjoy most
Mix It Up Try different things so your readers will not become bored Ask your what they would like to see next - encourage engagement Make it entertaining and informative leaving readers wanting more
@WeAreContinuum

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6 Types of Content That Work - Continuum

  • 1. 6 Types of Content That Work Content Marketing Ideas @WeAreContinuum
  • 2. Thinking Of Content Ideas Is An Active Process Rinse and repeat content can become too formulaic and readers will lose interest
  • 3. 1. Lists Readers love content in the form of a list Offer shorter bite-sized pieces of easily digestible information Example o The top 5 apps for Social Media Management o 7 things you never knew about SEO Readers know exactly what to expect from the headline Visually appealing and scannable Attention span is short - Grab it quickly Make sure your content is short and punchy
  • 4. 2. Reviews Build trust with your audience. Take the time out of researching new products for your readers The will begin to value your opinion and regularly return for more This will also help build your reputation as an expert and a go-to source of quality information
  • 5. 3. Give Your Opinion Give your point of view on industry trends and changes Show your company personality and values Show that you are keeping current and up to date Steer clear of controversy or be prepared to debate your point of view
  • 6. If you attend industry events create quick and easy pieces of content. Interview someone of note at the event and present this as: o A written article o A podcast or a video Create articles with images and reviews of your favorite parts of the event. Share this blog content on your Social Media o Mention organisers @names event #hashtag o Increases chance of content being shared. 4. Events Round Up
  • 7. 5. Images A picture paints a thousand words Reader's attention are drawn to images quickly They look at images more than any other type of content on a page. Create good quality images as part of your content creation strategy and you will be rewarded. Name your images with relevant keywords and include an alt description to help search engines index them. Invite readers to caption your images to create higher engagement.
  • 8. 6. How To / Demonstrations Share your knowledge and expertise on a subject matter Everyone loves to learn new things from others Demonstrate practical tips on your chosen subject Can be written content with lots of accompanying images or as a video post Experiment with different content and see what your readers enjoy most
  • 9. Mix It Up Try different things so your readers will not become bored Ask your what they would like to see next - encourage engagement Make it entertaining and informative leaving readers wanting more