6 ways to kill your new product bethtemple4u
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Building a new product isn't as easy as you think. With the numbers as high as 90% go bad. To make it a little easier - I've outlined 6 things you should never do. You will want to - but remember there is a reason there is a 90% fail rate: human hubris.
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bethtemple4u llc
ALL RIGHTS RESERVED
Beth Temple
bethtemple4u llc
http://bethtemple4u.com
Lets build your next
new product together!
beth[at]bethtemple4u.com](https://image.slidesharecdn.com/6waystokillyournewproductbethtemple4u-200826193459/85/6-ways-to-kill-your-new-product-bethtemple4u-18-320.jpg)
6 ways to kill your new product bethtemple4u
- 1. bethtemple4u llc ALL RIGHTS RESERVED 1 6 things that will kill your new product 2013
- 2. 2 I am on a mission to eradicate product failure! bethtemple4u llc ALL RIGHTS RESERVED
- 3. 3 And Im starting with you! When you are building a new product doing any of these 6 things will kill it: bethtemple4u llc ALL RIGHTS RESERVED
- 4. 4 dont know who your target market is bethtemple4u llc ALL RIGHTS RESERVED 1 Everyone is not the right answer.
- 5. 5 bethtemple4u llc ALL RIGHTS RESERVED Is this your target market? Or is this? They arent the same! Photo credit: micheleborba.com Photo credit: thenotmom.com
- 6. 6 ignore the need to have a value proposition bethtemple4u llc ALL RIGHTS RESERVED 2 It is shocking how many product teams cant answer the simple question: why does it exist?
- 7. 7 Its easy: just 鍖ll in the blanks (Target market) ____________ uses ______ (product name) ______ for/to ____(statement of bene鍖t) ______ bethtemple4u llc ALL RIGHTS RESERVED this is the critical part it is why you are building the product Hint: try it 鍖rst using your favorite product
- 8. 8 not talking to customers early or often enough bethtemple4u llc ALL RIGHTS RESERVED 3 Talk to targeted customers (not friends or family). More importantly LISTEN.
- 9. 9 When to talk to customers bethtemple4u llc ALL RIGHTS RESERVED Idea Assess/ Define Design wireframes, visual design Build Typical new product process Talk to customers: behaviors, routines, unmet needs Talk to customers: expectations, usage, usability Talk to customers: usage, adoption prototype, alpha/beta multiple xsmultiple xs
- 10. 10 build by committee vs. led by a product owner bethtemple4u llc ALL RIGHTS RESERVED 4 Ever heard the one about too many cooks in the kitchen? Its why 4-star restaurants have 1 chef!
- 11. 11 bethtemple4u llc ALL RIGHTS RESERVED This is committee This is led by product owner Photo credit: dailycaller.com Photo credit: eandt.theiet.org Think: chaos vs. focused
- 12. 12 allow scope creep because no one says no bethtemple4u llc ALL RIGHTS RESERVED 5 Can you do 10 things in 15 minutes as well as you can do 3? Same theory goes for new products.
- 13. 13 How scope creep kills new products bethtemple4u llc ALL RIGHTS RESERVED Design Prototype Beta Launch Timeline re-adjusted for added features Introduction of new features by internal sta鍖 Re-adjusting, squabbling, long hours, delayed launch, weakened morale, failed product Prototype Beta Launch Typical new product timeline
- 14. 14 overpromise and under-deliver bethtemple4u llc ALL RIGHTS RESERVED 6 If you use words to sell your product, something is missing in the experience.
- 15. 15 bethtemple4u llc ALL RIGHTS RESERVED Words for hype Words for trust
- 16. 16 In summary, you will not kill a new product because you will: 1. Know who your target market is 2. Have a strong value proposition 3. Talk to customers early and often 4. Have a single product lead/owner 5. Learn to say no to manage scope creep 6. Make clear promises and deliver on them bethtemple4u llc ALL RIGHTS RESERVED
- 17. 17 Go forth and eradicate! bethtemple4u llc ALL RIGHTS RESERVED
- 18. 18 bethtemple4u llc ALL RIGHTS RESERVED Beth Temple bethtemple4u llc http://bethtemple4u.com Lets build your next new product together! beth[at]bethtemple4u.com