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6000 NY Restaurants Delivery Reservation

Sumeet Mayor
Sumeet Mayor

Mobile App and Web based platform covering 6000 New York Restaurants providing QSR services Menu Listing, Food Ordering & Delivery, Restaurant Reservations Phase II Launch San Fransisco Phase III Launch Texas

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Munch Ado 1 Company Introduction to
Munch Ado: Company Profile Munch Ado is the only fully integrated advertising, search and e- commerce platform for the restaurant industry in the US. What is Munch Ado? Munch Ado has an advanced consumer engagement platform that tracks online behavior and crafts unique, post-transaction messaging to turn consumers into lifetime customers. What does Munch Ado do? 2
Who Is Our Audience? Average Time on Site: 6:10 Millennials Average Time on Site: 12:10 They frequent mid to high-level restaurant. Spend $100-200 for a meal for two. 22% have vacationed in the past 3 months Will eat out 2-3/week. 10% have purchased beer/wine/liquor online 33% have cooked less than 3 dinners for themselves in past 7 days 26% have had an alcoholic beverage in past 7 days Avoids fast food and will pay a little extra for good food from a well known restaurant. Shopping Behavior Dining Behavior 25-34 years old White, Latino, Black HHI $55,000 - $95,000 Demographics 68% tried Quick Service Restaurants 50% tried Full Service Restaurants 27% have visited bar/club in last 30 days 3
Why This Audience Matters Go out to eat more than 3 times/week View food as entertainment and self- expression 43% of every dollar spent on food is spent at restaurants Vodka is the hard liquor or choice for millennials with Rum and Tequila at number 2 4 Consumed 159.6 million cases of wine in 2015 (42% of all wine consumed in the US) 68% will ask friends before selecting a restaurant Spend more than 3 hours/day on social media Alcohol brands social videos have been viewed more than 5 million times in a quarter by millennials
Advertising At Point of Search 5 Munch Ado is the only platform to serve ads at the point of search and target based on search and context to help consumer make decisions faster. Searching for Mexican cuisine brings up an ad that can expand the dining experience to include a beverage or visit a restaurant that has similar choices.
Consumer visits a restaurant and sees branded collateral (i.e. flyers, coasters, placemats etc.) Consumer gets retargeted, included in the loyalty program and given perks. Consumer gets targeted a display ad Consumer gets retargeted an ad based on behavior exhibited (i.e. ordered online, placed a reservation and visited restaurant etc.) Consumer executes a transaction on Munch Ado. Consumer visits website Consumer Touchpoints 6
From Online to Offline and Back Online Munch Ado engages your audience online as well as offline through partnering with restaurants and creating branded collateral to be shared with diners on premise and continue the messaging well beyond the online medium. This in-store engagement is unique to the Munch Ado platform and made available to its corporate sponsors. Munch Ado creates a 360尊 marketing initiative that engages the consumer through a smooth, continuous journey to their dining and drinking experiences. 7
The Munch Ado Media Network - Audience Extension Lifestyle Websites Influencer Marketing 8 IMWITHHER
Munch Ado is unique among programmatic companies Is our approach to programmatic and client service with senior leadership working on your account and our proprietary processes and customized campaign measurement capabilities. AN INDEPENDENT DIGITAL MEDIA TRADING INNOVATOR THAT IS REINVENTING PROGRAMMATIC BUYING AND SELLING. 9 PERU TOURISM MUNCH ADO Munch Ado is powered by the largest DSP platform. It precisely identifies prospective and in-market audiences, values available ad inventory on a per-impression basis, and executes trades at the right price for the advertiser in real time. Reporting is available in-market and at campaign end with 100% end-to-end auditability and accountability. Access to all major data partners, most exchanges (50+) 350B impressions per day and advanced targeting capabilities. Our focus is on measurement, with the goal of improving the clients capability to measure and attribute activity, leading to sales. Unique blend of disciplines to plan, execute measure, analyze, and optimize digital ad campaigns that deliver relevant messages to a precisely targeted audience.
The Process Munch Ado looks at media buying as constant optimization. Using both our experience and data, our buying process will be monitored to de-prioritize low-performing audiences while optimizing top performing segments and finding new prospects and audiences to target. REPEAT. 1 2 3 4 5 6 7 8 9 CREATE ads for multiple media ad formats (display, video, social and mobile) using best practices and past performance. Tag relevant creative and destination URLs Plan A BUDGET for digital ad campaigns and develop media and measurement plan with testing calendar. DEVELOP an advertising plan to reach target audience segments with performance projections based on client benchmarks INTEGRATE advertisers target profile, CRM campaigns and website (first-party) data with technographic. Behavioral, contextual, and demographic (third-part data). ASSEMBLE audience segments in DMP based on business needs. Create modeled and Look-a- Like segments based on visitor and customer data files. ADVISE future campaigns by consolidation campaign data into XES DMP to generate new models OPTIMIZE campaign performance, test additional audience segments, shift budgets, revise benchmarks, and identify allowable for each segment ANALYZE AND REPORT Monitor activity, spending and campaign results against KPIs. Plan and budget in real time EXECUTE using the platform to buy guaranteed and RTB programmatic media THE PROCESS 10 PERU TOURISM MUNCH ADO
Audience Buying Re-target past visitors, customers and CRM database to resell, upsell, remind, etc Develop a Look-A-Like model with traits of people who previously expressed Interest and then target against it Audience Buying Focuses on segments aligned With your targets Prospecting identifies audiences that may serve as the best target for the campaign Re-targeting General Audience Fits Converter Profile AUDIENC E METHOD Audience Buying Funnel Prospecting Look-A-Like Modeling Behavioral Tendencies Abandonment Converters Interest in Brand/Intenders The Approach Munch Ados media strategy generally assumes the below funnel and leverages each stage for its data and audience. Each part of the process informs the next: 11 PERU TOURISM MUNCH ADO
The Munch Ado Media Network - Reach 12 Munch Ado Network 241 sites Uniques Comp Gross Uniques Millenials 42,730,000 100% Male Millenials 19,484,880 45.6% Female Mill. 23,245,120 54.4% 50K+ Mill. 23,202,390 54.3% 100K+ Mill. 7,392,290 17.3% Quick Service Restaurant (last 7 days) 29200000 68.3% Full Service Restaurant (last 30 days) 21300000 49.8% Entertain at home (last 30 days) 14900000 34.8% Vacation last 3 months 9600000 22.4% <3 Dinners prepared by self (last 7 days) 14100000 33.0% 5+ Dinners prepared by self (last 7 days) 17900000 41.9% Visit Bar/Club (last 30 days) 11700000 27.4% Gourmet Cooking 11200000 26.2% Alcoholic Beverage (any last 7 days) 11019000 25.8% Groceries - purchased online 7900000 18.5% Beer/Wine/Liquor purchased online 4400000 10.2% Munchado Average time spent 6:10 Millenials Time on site 12:10 Returning traffic 0.33 Average sessions per month 1.5 Additional Data points Transact Online 32100000 75% Electronic equipment purchased last 12 months 23600000 55% Intent to purchase new car/truck next 12 months 22500000 52.80% Grocery decision maker 22400000 52.30% Access Internet from school 13500000 31.60% Access Internet 5+ times per week 40400000 94.60% Game online 10000000 23.50% Game console (own) 20700000 48.40% Engaged last 12 months 5% Expect Child last next 12 mths 16% Starting College/grad school 13% Children < 2 in HH 9% Audience List Uniques BlueKai 損 In-Market 損 Travel 損 Hotels & Lodging 損 Locations 損 International 損 Latin America 448872 BlueKai 損 Branded Data 損 AddThis 損 Premium 損 Food 損 Cuisine 損 Mexican 2801993 AddThis - US - Premium 損 Hispanic 損 Business 損 Occupation 3177075 eXelate 損 B2BX 損 Prosumer 損 Business Professionals 損 Hispanic Business Professionals 20675604 Cuebiq 損 Demographic 損 Ethnicity 損 Hispanic or Latino 3011989 Stirista 損 Hispanic Business Owners 85630 Stirista 損 Hispanic Households with Children 3311293 Acxiom - US 損 ACXM Lifestyle 損 Personicx 損 Hispanic Cluster 損 07 - Prosperous Traditions 373644 Acxiom - US 損 ACXM Lifestyle 損 Personicx 損 Hispanic Cluster 損 08 - Planting Roots 535221 Acxiom - US 損 ACXM Lifestyle 損 Personicx 損 Hispanic Cluster 損 23 - Expanding Horizons416353 Acxiom - US 損 ACXM Lifestyle 損 Personicx 損 Hispanic Cluster 損 30 - Suburban Stability 341591 Acxiom - US 損 ACXM Lifestyle 損 Personicx 損 Hispanic Cluster 損 33 - Urban Independents 269238 Acxiom - US 損 ACXM Lifestyle 損 Personicx 損 Hispanic Cluster 損 34 - Middle Earners 362734 Acxiom - US 損 ACXM Lifestyle 損 Personicx 損 Hispanic Cluster 損 37 - Traditions & Work 260062 Acxiom - US 損 ACXM Lifestyle 損 Personicx 損 Hispanic Cluster 損 45 - Urban Start-ups 184750 Acxiom - US 損 ACXM Lifestyle 損 Personicx 損 Hispanic Cluster 損 47 - Traveling Light 430731 Cross Pixel <> US Hispanic 損 Education (Cross Pixel) 4283124 Cross Pixel <> US Hispanic 損 Shopping - Fashion & Beauty (Cross Pixel) 3189508 BlueKai 損 Branded Data 損 Cuebiq 損 Mobile Audience 損 Dining 損 Casual Dining Frequent Dine 3614869 E-Tech 損 Hispanic Country of Origin 損 MEXICO 4228785 Kantar 損 SHOPCOM CPG BUYER FLAGS 損 ETHNIC FOODS 損 HISPANIC DINNERS & SAUCES 損 MISS 281459 Datastream Group>Ethnic Hispanic Country Origin>Mexico 2642615 Dataxpand - Interest - Sports - Soccer/Futbol - Guadalajara 損 Mexico 15476806
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6000 NY Restaurants Delivery Reservation

  • 2. Munch Ado: Company Profile Munch Ado is the only fully integrated advertising, search and e- commerce platform for the restaurant industry in the US. What is Munch Ado? Munch Ado has an advanced consumer engagement platform that tracks online behavior and crafts unique, post-transaction messaging to turn consumers into lifetime customers. What does Munch Ado do? 2
  • 3. Who Is Our Audience? Average Time on Site: 6:10 Millennials Average Time on Site: 12:10 They frequent mid to high-level restaurant. Spend $100-200 for a meal for two. 22% have vacationed in the past 3 months Will eat out 2-3/week. 10% have purchased beer/wine/liquor online 33% have cooked less than 3 dinners for themselves in past 7 days 26% have had an alcoholic beverage in past 7 days Avoids fast food and will pay a little extra for good food from a well known restaurant. Shopping Behavior Dining Behavior 25-34 years old White, Latino, Black HHI $55,000 - $95,000 Demographics 68% tried Quick Service Restaurants 50% tried Full Service Restaurants 27% have visited bar/club in last 30 days 3
  • 4. Why This Audience Matters Go out to eat more than 3 times/week View food as entertainment and self- expression 43% of every dollar spent on food is spent at restaurants Vodka is the hard liquor or choice for millennials with Rum and Tequila at number 2 4 Consumed 159.6 million cases of wine in 2015 (42% of all wine consumed in the US) 68% will ask friends before selecting a restaurant Spend more than 3 hours/day on social media Alcohol brands social videos have been viewed more than 5 million times in a quarter by millennials
  • 5. Advertising At Point of Search 5 Munch Ado is the only platform to serve ads at the point of search and target based on search and context to help consumer make decisions faster. Searching for Mexican cuisine brings up an ad that can expand the dining experience to include a beverage or visit a restaurant that has similar choices.
  • 6. Consumer visits a restaurant and sees branded collateral (i.e. flyers, coasters, placemats etc.) Consumer gets retargeted, included in the loyalty program and given perks. Consumer gets targeted a display ad Consumer gets retargeted an ad based on behavior exhibited (i.e. ordered online, placed a reservation and visited restaurant etc.) Consumer executes a transaction on Munch Ado. Consumer visits website Consumer Touchpoints 6
  • 7. From Online to Offline and Back Online Munch Ado engages your audience online as well as offline through partnering with restaurants and creating branded collateral to be shared with diners on premise and continue the messaging well beyond the online medium. This in-store engagement is unique to the Munch Ado platform and made available to its corporate sponsors. Munch Ado creates a 360尊 marketing initiative that engages the consumer through a smooth, continuous journey to their dining and drinking experiences. 7
  • 8. The Munch Ado Media Network - Audience Extension Lifestyle Websites Influencer Marketing 8 IMWITHHER
  • 9. Munch Ado is unique among programmatic companies Is our approach to programmatic and client service with senior leadership working on your account and our proprietary processes and customized campaign measurement capabilities. AN INDEPENDENT DIGITAL MEDIA TRADING INNOVATOR THAT IS REINVENTING PROGRAMMATIC BUYING AND SELLING. 9 PERU TOURISM MUNCH ADO Munch Ado is powered by the largest DSP platform. It precisely identifies prospective and in-market audiences, values available ad inventory on a per-impression basis, and executes trades at the right price for the advertiser in real time. Reporting is available in-market and at campaign end with 100% end-to-end auditability and accountability. Access to all major data partners, most exchanges (50+) 350B impressions per day and advanced targeting capabilities. Our focus is on measurement, with the goal of improving the clients capability to measure and attribute activity, leading to sales. Unique blend of disciplines to plan, execute measure, analyze, and optimize digital ad campaigns that deliver relevant messages to a precisely targeted audience.
  • 10. The Process Munch Ado looks at media buying as constant optimization. Using both our experience and data, our buying process will be monitored to de-prioritize low-performing audiences while optimizing top performing segments and finding new prospects and audiences to target. REPEAT. 1 2 3 4 5 6 7 8 9 CREATE ads for multiple media ad formats (display, video, social and mobile) using best practices and past performance. Tag relevant creative and destination URLs Plan A BUDGET for digital ad campaigns and develop media and measurement plan with testing calendar. DEVELOP an advertising plan to reach target audience segments with performance projections based on client benchmarks INTEGRATE advertisers target profile, CRM campaigns and website (first-party) data with technographic. Behavioral, contextual, and demographic (third-part data). ASSEMBLE audience segments in DMP based on business needs. Create modeled and Look-a- Like segments based on visitor and customer data files. ADVISE future campaigns by consolidation campaign data into XES DMP to generate new models OPTIMIZE campaign performance, test additional audience segments, shift budgets, revise benchmarks, and identify allowable for each segment ANALYZE AND REPORT Monitor activity, spending and campaign results against KPIs. Plan and budget in real time EXECUTE using the platform to buy guaranteed and RTB programmatic media THE PROCESS 10 PERU TOURISM MUNCH ADO
  • 11. Audience Buying Re-target past visitors, customers and CRM database to resell, upsell, remind, etc Develop a Look-A-Like model with traits of people who previously expressed Interest and then target against it Audience Buying Focuses on segments aligned With your targets Prospecting identifies audiences that may serve as the best target for the campaign Re-targeting General Audience Fits Converter Profile AUDIENC E METHOD Audience Buying Funnel Prospecting Look-A-Like Modeling Behavioral Tendencies Abandonment Converters Interest in Brand/Intenders The Approach Munch Ados media strategy generally assumes the below funnel and leverages each stage for its data and audience. Each part of the process informs the next: 11 PERU TOURISM MUNCH ADO
  • 12. The Munch Ado Media Network - Reach 12 Munch Ado Network 241 sites Uniques Comp Gross Uniques Millenials 42,730,000 100% Male Millenials 19,484,880 45.6% Female Mill. 23,245,120 54.4% 50K+ Mill. 23,202,390 54.3% 100K+ Mill. 7,392,290 17.3% Quick Service Restaurant (last 7 days) 29200000 68.3% Full Service Restaurant (last 30 days) 21300000 49.8% Entertain at home (last 30 days) 14900000 34.8% Vacation last 3 months 9600000 22.4% <3 Dinners prepared by self (last 7 days) 14100000 33.0% 5+ Dinners prepared by self (last 7 days) 17900000 41.9% Visit Bar/Club (last 30 days) 11700000 27.4% Gourmet Cooking 11200000 26.2% Alcoholic Beverage (any last 7 days) 11019000 25.8% Groceries - purchased online 7900000 18.5% Beer/Wine/Liquor purchased online 4400000 10.2% Munchado Average time spent 6:10 Millenials Time on site 12:10 Returning traffic 0.33 Average sessions per month 1.5 Additional Data points Transact Online 32100000 75% Electronic equipment purchased last 12 months 23600000 55% Intent to purchase new car/truck next 12 months 22500000 52.80% Grocery decision maker 22400000 52.30% Access Internet from school 13500000 31.60% Access Internet 5+ times per week 40400000 94.60% Game online 10000000 23.50% Game console (own) 20700000 48.40% Engaged last 12 months 5% Expect Child last next 12 mths 16% Starting College/grad school 13% Children < 2 in HH 9% Audience List Uniques BlueKai 損 In-Market 損 Travel 損 Hotels & Lodging 損 Locations 損 International 損 Latin America 448872 BlueKai 損 Branded Data 損 AddThis 損 Premium 損 Food 損 Cuisine 損 Mexican 2801993 AddThis - US - Premium 損 Hispanic 損 Business 損 Occupation 3177075 eXelate 損 B2BX 損 Prosumer 損 Business Professionals 損 Hispanic Business Professionals 20675604 Cuebiq 損 Demographic 損 Ethnicity 損 Hispanic or Latino 3011989 Stirista 損 Hispanic Business Owners 85630 Stirista 損 Hispanic Households with Children 3311293 Acxiom - US 損 ACXM Lifestyle 損 Personicx 損 Hispanic Cluster 損 07 - Prosperous Traditions 373644 Acxiom - US 損 ACXM Lifestyle 損 Personicx 損 Hispanic Cluster 損 08 - Planting Roots 535221 Acxiom - US 損 ACXM Lifestyle 損 Personicx 損 Hispanic Cluster 損 23 - Expanding Horizons416353 Acxiom - US 損 ACXM Lifestyle 損 Personicx 損 Hispanic Cluster 損 30 - Suburban Stability 341591 Acxiom - US 損 ACXM Lifestyle 損 Personicx 損 Hispanic Cluster 損 33 - Urban Independents 269238 Acxiom - US 損 ACXM Lifestyle 損 Personicx 損 Hispanic Cluster 損 34 - Middle Earners 362734 Acxiom - US 損 ACXM Lifestyle 損 Personicx 損 Hispanic Cluster 損 37 - Traditions & Work 260062 Acxiom - US 損 ACXM Lifestyle 損 Personicx 損 Hispanic Cluster 損 45 - Urban Start-ups 184750 Acxiom - US 損 ACXM Lifestyle 損 Personicx 損 Hispanic Cluster 損 47 - Traveling Light 430731 Cross Pixel <> US Hispanic 損 Education (Cross Pixel) 4283124 Cross Pixel <> US Hispanic 損 Shopping - Fashion & Beauty (Cross Pixel) 3189508 BlueKai 損 Branded Data 損 Cuebiq 損 Mobile Audience 損 Dining 損 Casual Dining Frequent Dine 3614869 E-Tech 損 Hispanic Country of Origin 損 MEXICO 4228785 Kantar 損 SHOPCOM CPG BUYER FLAGS 損 ETHNIC FOODS 損 HISPANIC DINNERS & SAUCES 損 MISS 281459 Datastream Group>Ethnic Hispanic Country Origin>Mexico 2642615 Dataxpand - Interest - Sports - Soccer/Futbol - Guadalajara 損 Mexico 15476806