Google's strategy development is influenced by trends, technology, competitors, and culture. The strengths of Google's approach include freedom and peer control, while weaknesses include difficulty controlling and diversification. Google's approach could be transferable to small organizations if implemented gradually due to Google's size enabling a sustainable unusual organizational structure.
3. What are the strengths and weaknesses of their approach?
Strengths Weaknesses
freedom
hard to control
peer control
experienced, high diversification
qualified employees
4. Is the Google approach transferable to other organizations?
It is possible only if in small companies and step by step
Google is big enough to make this approach sustainable
Unusual organizational structure