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Google Strategy analysis
What influences strategy development in Google?




   Trends     Technology   Competitors   Culture
What are the strengths and weaknesses of their approach?


     Strengths                  Weaknesses
        freedom
                                   hard to control

       peer control

    experienced, high               diversification
   qualified employees
Is the Google approach transferable to other organizations?


 It is possible only if in small companies and step by step


 Google is big enough to make this approach sustainable


             Unusual organizational structure
Thank you

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Google Strategy analysis

  • 2. What influences strategy development in Google? Trends Technology Competitors Culture
  • 3. What are the strengths and weaknesses of their approach? Strengths Weaknesses freedom hard to control peer control experienced, high diversification qualified employees
  • 4. Is the Google approach transferable to other organizations? It is possible only if in small companies and step by step Google is big enough to make this approach sustainable Unusual organizational structure