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7 Başlıkta QR Kod
İÇERİK

• Giriş
• Mobil Dünya ve Fotoğraf
• Qr Kod Nedir
• Qr Kod Nasıl Çalışır
• Qr Kodun Faydaları
• Yaratıcı Qr Kod Örnekleri
• Dünya veTürkiye’de Qr Kod Kullanımı
• Dünya’dan Örnekler
MOBİL CİHAZLAR SAYESİNDE FOTOĞRAF ÇEKİMİ
             HIZLA ARTMAKTA
MOBIL İMAJ PLATFORMLARI VE ARAÇLARI
TÜRKİYE’DE DURUM

Google ve Ipsos’un araştırmasına göre Türkiye’de akıllı mobil cihaz
kullanarak Fotoğraf veya Video çekiminin yaşa göre % lik dağılımı




         %70                                     %65


        18-29 Arası                            30-49 Arası
QR KOD NEDIR?




  QR Kod’un
    açılımı:
Çabuk Tepki Kod
      Mobil cihazların
kameralarından okutulabilen
ve yüksek kapasiteli özel iki
  boyutlu barkod türüdür
QR KOD NASIL ÇALIŞIR?


QR KOD SEÇİLİR   QR KOD TARANIR   İSTENİLEN ADRESE
                                      YÖNLENİR
QR KOD OKUYUCULARI
Qr kod okuyucularından en popüler olanları
           i-nigma    TapReader   QR Scanner QR Reader    NeoReader

iPhone



          QR Droid    ScanLife     i-nigma    RedLaser    QuickMark

Android


          Messenger    BeeTagg      i-nigma   NeoReader    ScanLife
Black
Berry
                                                                      v
QR KOD İLE




  WEB E                    ÜRÜN HAKKINDA
YÖNLENDİRME                BİLGİLENDİRME




         SMS/MMS GÖNDERİMİ
QR KOD KULLANMANIN FAYDALARI


     Offline dan                  Analiz
      Online a                 edilebilmesi
     aktarması




     Müşteriyi
     harekette
     geçirmesi
YARATICI QR KOD Ö鱷İ
DÜNYA DA QR KOD KULLANIMI



Top 10 Ülke
1. Amerika
2. Almanya
3. Kanada
4. İngiltere
5. İtalya
6. Hollanda
7. Fransa
8. İspanya
9. Avustralya
10. Hong Kong




                            Kaynak: i-nigma
TÜRKİYE’DE QR KOD KULLANIMI



• Google da son 12 ay içerisinde‘QR KOD’
  kelimesini arayan Avrupanın 6. ülkesiyiz
                                                   Top 7 Ülke
• Türkiye’de Qr Kod araştırmasını en çok yapan    1.   Çek Cumhuriyeti
  ilimiz İzmir, arkadasında İstanbul gelmekte     2.   İsveç
                                                  3.   Slovakya
• İlk büyük Qr kod uygulamasını Mavi Jeans        4.   Hırvatistan
  gerçekleştirdi.                                 5.   Polanya
                                                  6.   TÜRKİYE
• İlaç, Gıda, Giyim, Banka ve diğer sektörlerde   7.   Macaristan
  Qr kodu kullanımını görmek mümkün




                                                   Kaynak: Google Trends
QR KOD KAMPANYALARI


NYC’de düzenlenen İnternet
Haftasında insanları Qr kod ile
uyararak ilgisini topladı.

                                      Client: Ford
                                Country: United States
                                  Placement: Outdoor
                            Interaction: Sweepstakes Entry


Walt Disney, yeni filminin virallını
Desteklemek için afişlere qr kod
yerleştirdi.
QR KOD KAMPANYALARI



Victoria’s Secret, hayal gücü ve
gizemi Qr kod kampanyası ile
birleştirdi.
Hazırlayan: Murat SALMAN

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7 başlıkta qr kod

  • 2. İÇERİK • Giriş • Mobil Dünya ve Fotoğraf • Qr Kod Nedir • Qr Kod Nasıl Çalışır • Qr Kodun Faydaları • Yaratıcı Qr Kod Örnekleri • Dünya veTürkiye’de Qr Kod Kullanımı • Dünya’dan Örnekler
  • 3. MOBİL CİHAZLAR SAYESİNDE FOTOĞRAF ÇEKİMİ HIZLA ARTMAKTA
  • 5. TÜRKİYE’DE DURUM Google ve Ipsos’un araştırmasına göre Türkiye’de akıllı mobil cihaz kullanarak Fotoğraf veya Video çekiminin yaşa göre % lik dağılımı %70 %65 18-29 Arası 30-49 Arası
  • 6. QR KOD NEDIR? QR Kod’un açılımı: Çabuk Tepki Kod Mobil cihazların kameralarından okutulabilen ve yüksek kapasiteli özel iki boyutlu barkod türüdür
  • 7. QR KOD NASIL ÇALIŞIR? QR KOD SEÇİLİR QR KOD TARANIR İSTENİLEN ADRESE YÖNLENİR
  • 8. QR KOD OKUYUCULARI Qr kod okuyucularından en popüler olanları i-nigma TapReader QR Scanner QR Reader NeoReader iPhone QR Droid ScanLife i-nigma RedLaser QuickMark Android Messenger BeeTagg i-nigma NeoReader ScanLife Black Berry v
  • 9. QR KOD İLE WEB E ÜRÜN HAKKINDA YÖNLENDİRME BİLGİLENDİRME SMS/MMS GÖNDERİMİ
  • 10. QR KOD KULLANMANIN FAYDALARI Offline dan Analiz Online a edilebilmesi aktarması Müşteriyi harekette geçirmesi
  • 11. YARATICI QR KOD Ö鱷İ
  • 12. DÜNYA DA QR KOD KULLANIMI Top 10 Ülke 1. Amerika 2. Almanya 3. Kanada 4. İngiltere 5. İtalya 6. Hollanda 7. Fransa 8. İspanya 9. Avustralya 10. Hong Kong Kaynak: i-nigma
  • 13. TÜRKİYE’DE QR KOD KULLANIMI • Google da son 12 ay içerisinde‘QR KOD’ kelimesini arayan Avrupanın 6. ülkesiyiz Top 7 Ülke • Türkiye’de Qr Kod araştırmasını en çok yapan 1. Çek Cumhuriyeti ilimiz İzmir, arkadasında İstanbul gelmekte 2. İsveç 3. Slovakya • İlk büyük Qr kod uygulamasını Mavi Jeans 4. Hırvatistan gerçekleştirdi. 5. Polanya 6. TÜRKİYE • İlaç, Gıda, Giyim, Banka ve diğer sektörlerde 7. Macaristan Qr kodu kullanımını görmek mümkün Kaynak: Google Trends
  • 14. QR KOD KAMPANYALARI NYC’de düzenlenen İnternet Haftasında insanları Qr kod ile uyararak ilgisini topladı. Client: Ford Country: United States Placement: Outdoor Interaction: Sweepstakes Entry Walt Disney, yeni filminin virallını Desteklemek için afişlere qr kod yerleştirdi.
  • 15. QR KOD KAMPANYALARI Victoria’s Secret, hayal gücü ve gizemi Qr kod kampanyası ile birleştirdi.

Editor's Notes

  • #2: TITLE SLIDE.
  • #4: There are more than 250 million active users currently accessing Facebook through their mobile devices. People that use Facebook on their mobile devices are twice as active on Facebook than non-mobile users. There are more than 200 mobile operators in 60 countries working to deploy and promote Facebook mobile products http://www.onlinemarketing-trends.com/2011/03/facebook-photo-statistics-and-insights.html