7 Characteristics of Generations Y & Z

Mar 24, 2015101 likes9,789 views

What defines Generations Y & Z? With influence over $10 trillion globally in spending both directly and indirectly, it's more important than ever to understand how these generations think and feel. In this presentation, I highlight the 7 most important characteristics of Generations Y & Z for marketers and technologists to understand, based on my 15 years of youth research.

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7
CHARACTERISTICS
OF
Y & Z
GENERATIONS

{ who are they? }
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Generation Y
Generation Z

Gen Y:
15-32 years
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gen Y
millennialsGeneration Y

Gen Z:
0-14 years
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gen Z
teens Generation Z

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Get 听the 听ul(mate 听
guide 听to 听youth 听
genera(ons 听Y 听& 听Z 听听
Get 听answers 听to 听these 听3 听ques(ons: 听
Who 听are 听they? 听
What 听do 听they 听want? 听
How 听do 听we 听give 听it 听to 听them?
www.totalyouthresearch.com/total-颅鈥恲outh-颅鈥恏andbook 听

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#1 听THE 听ANALOG 听
GENERATION
flickr 漏 norai-koeln
analog
of铿俰ne

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75%of 听students 听were 听able 听to 听iden(fy 听听
7 听key 听emo(ons 听of 听strangers 听听
through 听touch 听alone 听
(Source 听The 听Total 听Youth 听Mobile 听Report 听2015)

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never underestimate the power
of analog in the digital age
analog
of铿俰ne

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#2 听THE 听SHARED 听
EXPERIENCE 听GENERATION
shared
experienc

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82%
of 听under 听20 听year 听olds 听admiQed 听sharing 听
social 听media 听content 听in 听the 听bathroom 听
(Source 听The 听Total 听Youth 听Mobile 听Report 听2015)

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#3 听THE 听DISCONNECTED 听
GENERATION
disconnect
generation

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-33%14-颅鈥�17 听year 听olds 听interacted 听with 听just 听鈥�
17 听people 听on 听a 听regular 听basis, 听鈥�
33% 听less 听than 听15 听years 听ago 听听
(Source 听The 听Total 听Youth 听Mobile 听Report 听2015)

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鈥ecause 1 friend 鈥�
> 100 鈥渇riends鈥�
friends
generation

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#4 听THE 听LOOKUP 听
GENERATION
lookup
generatio

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62%
of 听teens 听looked 听up 听听
鈥淗ow 听to 听Kiss鈥� 听on 听Google 听
(Source 听Google 听2014)

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they already Googled your
competition
lookupgeneration

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#5 听THE 听PASSIVE 听
GENERATION
passivegeneration

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90%of 听all 听youth 听communica(on 听
is 听鈥淧assive鈥� 听
(Source 听Total 听Youth 听Research)

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what鈥檚 shared is far less important
than the act of sharing itself
passive
generatio

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#6 听THE 听DISCRETE 听
GENERATION
discrete
eration

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77%said 听the 听#1 听reason 听they 听used 听Snapchat 听
was 听because 听it didn鈥檛 store messages
(Source 听Mobile 听Squared 听2014)

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privacy isn鈥檛 a burden but a key
selling point for Gens Y & Z
privacy
generation

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#7 听THE 听STORYTELLING 听
GENERATION
orytellinggeneratio

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47%
of 听all 听teen 听content 听on 听Instagram 听is 听
#sel铿乪s 听
(Source 听Total 听Youth 听Mobile 听Report 听2015)

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every object is an opportunity
to tell their story
storytellgeneration

www.TotalYouthResearch.com
Youth, Students, Teens, Millennials, Generation Y, Generation Z
TOTAL YOUTH RESEARCH
Thank you for your interest in this research

Share the love
don鈥檛 forget to 鈥�
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7 Characteristics of Generations Y & Z

1. www.TotalYouthResearch.com1slide 7 CHARACTERISTICS OF Y & Z GENERATIONS

2. { who are they? } www.TotalYouthResearch.com2slide Generation Y Generation Z

3. Gen Y: 15-32 years www.TotalYouthResearch.com3slide gen Y millennialsGeneration Y

4. Gen Z: 0-14 years www.TotalYouthResearch.com4slide gen Z teens Generation Z

5. www.TotalYouthResearch.com Get 听the 听ul(mate 听 guide 听to 听youth 听 genera(ons 听Y 听& 听Z 听听 Get 听answers 听to 听these 听3 听ques(ons: 听 Who 听are 听they? 听 What 听do 听they 听want? 听 How 听do 听we 听give 听it 听to 听them? www.totalyouthresearch.com/total-颅鈥恲outh-颅鈥恏andbook 听

6. www.TotalYouthResearch.com6slide #1 听THE 听ANALOG 听 GENERATION flickr 漏 norai-koeln analog of铿俰ne

7. www.TotalYouthResearch.com7slide 75%of 听students 听were 听able 听to 听iden(fy 听听 7 听key 听emo(ons 听of 听strangers 听听 through 听touch 听alone 听 (Source 听The 听Total 听Youth 听Mobile 听Report 听2015)

8. www.TotalYouthResearch.com8slide never underestimate the power of analog in the digital age analog of铿俰ne

9. www.TotalYouthResearch.com9slide #2 听THE 听SHARED 听 EXPERIENCE 听GENERATION shared experienc

10. www.TotalYouthResearch.com10slide 82% of 听under 听20 听year 听olds 听admiQed 听sharing 听 social 听media 听content 听in 听the 听bathroom 听 (Source 听The 听Total 听Youth 听Mobile 听Report 听2015)

11. www.TotalYouthResearch.com11slide 鈥f they aren鈥檛 sharing your brand, you don鈥檛 exist shared experien

12. www.TotalYouthResearch.com12slide #3 听THE 听DISCONNECTED 听 GENERATION disconnect generation

13. www.TotalYouthResearch.com13slide -33%14-颅鈥�17 听year 听olds 听interacted 听with 听just 听鈥� 17 听people 听on 听a 听regular 听basis, 听鈥� 33% 听less 听than 听15 听years 听ago 听听 (Source 听The 听Total 听Youth 听Mobile 听Report 听2015)

14. www.TotalYouthResearch.com14slide 鈥ecause 1 friend 鈥� > 100 鈥渇riends鈥� friends generation

15. www.TotalYouthResearch.com15slide #4 听THE 听LOOKUP 听 GENERATION lookup generatio

16. www.TotalYouthResearch.com16slide 62% of 听teens 听looked 听up 听听鈥淗ow 听to 听Kiss鈥� 听on 听Google 听 (Source 听Google 听2014)

17. www.TotalYouthResearch.com17slide they already Googled your competition lookupgeneration

18. www.TotalYouthResearch.com18slide #5 听THE 听PASSIVE 听 GENERATION passivegeneration

19. www.TotalYouthResearch.com19slide 90%of 听all 听youth 听communica(on 听 is 听鈥淧assive鈥� 听 (Source 听Total 听Youth 听Research)

20. www.TotalYouthResearch.com20slide what鈥檚 shared is far less important than the act of sharing itself passive generatio

21. www.TotalYouthResearch.com21slide #6 听THE 听DISCRETE 听 GENERATION discrete eration

22. www.TotalYouthResearch.com22slide 77%said 听the 听#1 听reason 听they 听used 听Snapchat 听 was 听because 听it didn鈥檛 store messages (Source 听Mobile 听Squared 听2014)

23. www.TotalYouthResearch.com23slide privacy isn鈥檛 a burden but a key selling point for Gens Y & Z privacy generation

24. www.TotalYouthResearch.com24slide #7 听THE 听STORYTELLING 听 GENERATION orytellinggeneratio

25. www.TotalYouthResearch.com25slide 47% of 听all 听teen 听content 听on 听Instagram 听is 听 #sel铿乪s 听 (Source 听Total 听Youth 听Mobile 听Report 听2015)

26. www.TotalYouthResearch.com26slide every object is an opportunity to tell their story storytellgeneration

27. www.TotalYouthResearch.com Youth, Students, Teens, Millennials, Generation Y, Generation Z TOTAL YOUTH RESEARCH Thank you for your interest in this research

28. Share the love don鈥檛 forget to 鈥� hit the LIKE button so other 狠狠撸share users can discover this too www.TotalYouthResearch.com

29. www.TotalYouthResearch.com Get 听the 听ul(mate 听 guide 听to 听youth 听 genera(ons 听Y 听& 听Z 听听 Get 听answers 听to 听these 听3 听ques(ons: 听 Who 听are 听they? 听 What 听do 听they 听want? 听 How 听do 听we 听give 听it 听to 听them? www.totalyouthresearch.com/total-颅鈥恲outh-颅鈥恏andbook 听

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7 Characteristics of Generations Y & Z

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