7 cose che avrei voluto sentirmi dire prima di promuovere il mio vino
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This document contains a discussion in Italian between Stevie Kim (@steviekim222) and another person (DM) about presenting information on the Piedmont wine region to an audience. Some of the key points discussed include: - Emphasizing the need for Piedmont wine companies to look abroad to export their wines. - Stevie Kim will provide an introduction about how the Piedmont wine region is perceived internationally and advice for small to medium sized Piedmont wineries on exporting and marketing abroad. - DM will cover strengths and weaknesses of the Piedmont wine industry as well as tips for competing better internationally. - The discussion includes suggesting topics for Stevie Kim to cover such
7 cose che avrei voluto sentirmi dire prima di promuovere il mio vino
- 1. @steviekim222, Asti jan 15, 2018 7 COSE CHE AVREI VOLUTO SENTIRMI DIRE PRIMA DI PROMUOVERE IL MIO VINO OPEN DAY AT ASTI @STEVIEKIM222 @steviekim222, Asti jan 15, 2018
- 2. @steviekim222, Asti jan 15, 2018 WHAT DO I HAVE TO TALK ABOUT? SK BEFORE I BEGIN
- 3. @steviekim222, Asti jan 15, 2018 RAFFORZARE L'IDEA CHE LE AZIENDE PIEMONTESI DEVONO "NECESSARIAMENTE" GUARDARE SEMPRE PI ALL'ESTERO E IMPARARE A VENDERE DI PI ALL'ESTERO (ANCHE SE SI UNA PICCOLA AZIENDA). DM QUINDI IN PRIMIS L'INTERVENTO DI STEVIE VORREI FOSSE VOLTO A
- 4. @steviekim222, Asti jan 15, 2018 TENGA PRESENTE CHE I SINGOLI MERCATI VERRANNO ILLUSTRATI DA DIVERSI DOCENTI. DM
- 5. @steviekim222, Asti jan 15, 2018 1. COME VIENE PERCEPITO IL PIEMONTE VINICOLO ALLESTERO DM RITENGO CHE SAREBBE PREZIOSO RACCONTASSE:
- 6. @steviekim222, Asti jan 15, 2018 INSERT HERE WORD CLOUD Italian Wine opinion board @steviekim222, Asti jan 15, 2018
- 7. @steviekim222, Asti jan 15, 2018 2. QUALI CONSIGLI PER LE PICCOLE MEDIE AZIENDE PIEMONTESI PER VENDERE DI PI ALL'ESTERO E COMUNICARE MEGLIO SUI MERCATI ESTERI DM
- 8. @steviekim222, Asti jan 15, 2018 MOLTO BENE, I CAN DO THIS. SK C MON
- 9. @steviekim222, Asti jan 15, 2018 BUT THERE IS MORE
- 10. @steviekim222, Asti jan 15, 2018 IL PIEMONTE VITIVINICOLO: INTRODUZIONE, PUNTI DI FORZA E DI DEBOLEZZA DM TERR IO LA PRIMA PARTE DELLA LEZIONE CHE AVR COME TEMA
- 11. @steviekim222, Asti jan 15, 2018 1) EXPORT; 2) ECCELLENZA; 3 ) TERRITORIO; 4) CRESCITA CULTURALE E IMPRENDITORIALE DELLE AZIENDE; 5) INNOVAZIONE NELLA PROMOZIONE, COMUNICAZIONE E MARKETING; DM CONSIGLI PER COMPETERE MEGLIO: ILLUSTRER SOMMARIAMENTE I 10 PUNTI A ME CARI: 6) CONOSCENZA DEI MERCATI; 7) EFFICACIA; 8) ALLEANZE; 9) APERTURA AL TURISMO; 10) ESPERIENZA
- 12. @steviekim222, Asti jan 15, 2018 THATS GREAT, LETS GO HOME!
- 13. @steviekim222, Asti jan 15, 2018 THIS IS WHAT WE DO HTTPS://WWW.YOUTUBE.COM/WATCH?V=EI_3CCGZ-YW JOKES ASIDE,
- 14. @steviekim222, Asti jan 15, 2018 LETS INTRODUCE OURSELVES
- 15. @steviekim222, Asti jan 15, 2018
- 16. @steviekim222, Asti jan 15, 2018
- 17. @steviekim222, Asti jan 15, 2018 6 COSE CHE AVREI VOLUTO SENTIRMI DIRE DOPO LA MIA LAUREA
- 18. @steviekim222, Asti jan 15, 2018 7 COSE CHE AVREI VOLUTO SENTIRMI DIRE PRIMA DI PROMUOVERE IL MIO VINO
- 19. @steviekim222, Asti jan 15, 2018 1. THINK, ACT, AND BE INTERNATIONAL IN EVERY WAY EMBRACE DIVERSITY
- 20. @steviekim222, Asti jan 15, 2018 BE INTERNATIONAL
- 21. @steviekim222, Asti jan 15, 2018 WHAT IS WSET, DO YOU SPEAK WINE ENGLISH?
- 22. @steviekim222, Asti jan 15, 2018
- 23. @steviekim222, Asti jan 15, 2018 2. BUT WHY IS IT SO SPECIAL? YOUR WINE IS GOOD, I KNOW
- 24. @steviekim222, Asti jan 15, 2018 4 PS = PRODUCT, PLACEMENT, PRICE, PROMOTION BUT WHAT ABOUT + YOUR BRAND POSITIONING ? qualcuno, non mi ricordo chi IM ASSUMING YOU ALREADY KNOW YOUR MARKETING MIX
- 25. @steviekim222, Asti jan 15, 2018 CAN YOU DESCRIBE YOUR WINE/ WINERY IN 1 SENTENCE? O ANCORA MEGLIO 1 SLOGAN? ora ponetevi questa domanda AFTER THE SWOT ANALYSIS, NOW WHAT?
- 26. @steviekim222, Asti jan 15, 2018 Tools to facilitate your study: Italian Wine Podcast disponibile su:
- 27. @steviekim222, Asti jan 15, 2018
- 28. @steviekim222, Asti jan 15, 2018 3. CHOOSE YOUR PARTNER WISELY BIGGEST IMPORTER, BIGGEST MARKET, MAYBE NOT? THINK SPECIFIC, SECONDARY MARKETS BIG IS NOT NECESSARILY BETTER
- 34. A: Donnafugata 2.200.000 / 14,5 mln B: Bertani 4.000.000 / 22 mln C: Masi 12.000.000 / 61 mln D: Lunelli 9.800.000 / 84 mln
- 36. @steviekim222, Asti jan 15, 2018 4. KEEP IT SIMPLE STUPID REMEMBER K.I.S.S. HTTPS://WWW.YOUTUBE.COM/WATCH?V=Y8QHDVKUAKW&T=3S
- 37. @steviekim222, Asti jan 15, 2018 Tools to facilitate your study: Italian Wine Unplugged - Grape by Grape
- 38. @steviekim222, Asti jan 15, 2018 Vini italiani complicati proprio come gli italiani: Perch辿 ho scritto Italian Wine Unplugged Stevie Kim @steviekim222 Sabato 2 dicembre Firenze, Food & Wine in Progress 2017
- 39. @steviekim222, Asti jan 15, 2018
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- 50. @steviekim222, Asti jan 15, 2018
- 51. @steviekim222, Asti jan 15, 2018
- 52. @steviekim222, Asti jan 15, 2018
- 53. @steviekim222, Asti jan 15, 2018 5. GOOGLE UNIV. IS YOUR BEST FRIEND STUDY, STUDY AND STUDY @steviekim222, Asti jan 15, 2018
- 54. @steviekim222, Asti jan 15, 2018 I S A N E D U C AT I O N A L I N I T I AT I V E A I M E D AT S I M P L I F Y I N G T H E VA S T D I V E R S I T Y O F I TA L I A N G R A P E VA R I E TA L S B Y E X P L A I N I N G , D I V U L G I N G A N D B R O A D C A S T I N G T H E C H A R A C T E R I S T I C S O F I TA L I A N W I N E A R O U N D T H E W O R L D
- 55. @steviekim222, Asti jan 15, 2018
- 56. @steviekim222, Asti jan 15, 2018 VIA Certificate Course 2015 - Verona, Italy
- 57. @steviekim222, Asti jan 15, 2018 VIA Certificate Course 2016 - Verona, Italy
- 58. @steviekim222, Asti jan 15, 2018 VIA Certificate Course 2017 - New York,USA
- 59. @steviekim222, Asti jan 15, 2018 VIA Certificate Course 2017 - Beijing, China
- 60. @steviekim222, Asti jan 15, 2018 VIA Certificate Course 2017 - Shanghai, China
- 61. @steviekim222, Asti jan 15, 2018 VIA Certificate Course 2017 - San Francisco, USA
- 62. 9 Italian Wine Experts 122 Italian Wine Ambassadors @steviekim222, Asti jan 15, 2018 Global Italian Wine Community
- 63. @steviekim222, Asti jan 15, 2018
- 64. @steviekim222, Asti jan 15, 2018 6. YOU CANNOT NOT BE DIGITAL SAVVY, ITS THE FUTURE DIGITAL MARKETING
- 65. @steviekim222, Asti jan 15, 2018 DIGITAL AD SPENDING REACHED $209 BILLION WORLDWIDE 41 % OF THE MARKET, WHILE TV BROUGHT IN $178 BILLION 35 % OF THE MARKET IN 2017 Magna, IPG Mediabrands DIGITAL AD SPENDING > TV AD SPENDING IN 2017
- 66. @steviekim222, Asti jan 15, 2018 NO TURNING BACK
- 67. @steviekim222, Asti jan 15, 2018 7. BECAUSE YOULL NEED TO DO IT A LOT! BE CLOSE TO THE MARKETS. HOPE YOU LIKE TO TRAVEL
- 68. @steviekim222, Asti jan 15, 2018 GRAZIE!
- 69. @steviekim222, Asti jan 15, 2018 Exciting opportunity for all the VIA community: 5StarWine - the Book
- 70. @steviekim222, Asti jan 15, 2018 Q & A ASK ANY QUESTION, EVEN IF YOU THINK IT IS A STUPID ONE @STEVIEKIM222