7 Habits of Highly Effective Websites
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The document provides 7 habits of highly effective websites according to Herb Jones and Drew Allen of Online Potential marketing agency. The habits are: 1) Determine website purpose, 2) Make the website visitor-friendly, 3) Write content that grabs attention and doesn't let go, 4) Listen to customers, 5) Use analytics to understand customer behavior, 6) Make the website about real people through stories and biographies, 7) Integrate social media to allow engagement with website content. The document encourages actions like installing analytics, sending customer surveys, adding social sharing buttons, and optimizing the website for search engines.
7 Habits of Highly Effective Websites
- 1. 7 HABITS OF HIGHLY EFFECTIVE WEBSITES Herb Jones & Drew Allen #OPinar
- 2. ONLINE POTENTIAL IS THE ONLY MARKETING AGENCY IN NORTH FLORIDA THAT FOCUSES EXCLUSIVELY ON INTERNET BASED SALES AND GROWTH. WE INCREASE WEBSITE TRAFFIC, BRAND RECOGNITION AND MOST IMPORTANTLY YOUR BOTTOM LINE. #OPinar
- 3. WHO IS DREW ALLEN? Im pictured (on the left). Im 30 years old. I just married a hot CPA. I love helping people use the web better. Talk to me: @drewplaysdrums drew@online-potential.com #OPinar
- 4. If you want to be successful, 鍖nd someone who has achieved the results you want and copy what they do and you'll achieve the same results. - Tony Robbins (Possibly stolen from Matt Foley) Photo: Randy Stewart #OPinar
- 5. Image Credit ITS NOT ALWAYS THAT SIMPLE. #OPinar
- 6. ITS STILL A GOOD PLACE TO START. #OPinar
- 7. BEGIN WITH THE END IN MIND. Determine the Purpose of your Website.
- 8. HIGHLY EFFECTIVE WEBSITES HAVE A CLEAR AND OBVIOUS PURPOSE. #OPinar
- 15. HOMEWORK Write down the 3 things youd want a person to do when they visit your website, in order of importance. Now you can focus (only) on how to best set up your website for those things to happen. #OPinar
- 16. PUT FIRST THINGS FIRST: Make sure your website is visitor-friendly.
- 17. HIGHLY EFFECTIVE WEBSITES ARE EASY TO NAVIGATE AND UNDERSTAND. They just work. #OPinar
- 18. DESIGN IS STILL IMPORTANT, BUT... #OPinar
- 19. WHAT IF THIS CAR HAD NO DOORS? IMAGE CREDIT
- 20. FUNCTION > FORM IMAGE CREDIT
- 21. WHERE DO YOU CLICK?
- 22. MOBILE FRIENDLY AVOIDING FLASH SEARCH ENGINE FRIENDLY #OPinar
- 23. HOMEWORK Access your website from 3 different mobile phones. Is it easy to navigate? Easy to read through? How hard is it to do any of your goals from Habit 1? #OPinar
- 24. SYNERGIZE (AND SUPERCHARGE YOUR Grab their attention, and DONT LET GO! CONTENT) Image Credit
- 25. HIGHLY EFFECTIVE WEBSITES ARE WRITTEN WELL TO BE ENTERTAINING, INFORMATIVE, AND IMPACTFUL TO YOUR READERS. Seriously. #OPinar
- 26. WHICH WOULD YOU CLICK? our new blog post is great. we loved it, hope you will to! OR 20 MINDBLOWING ideas you can steal from pizzas! < Not a hint. Ok, maybe it is. #OPinar
- 27. LEVERAGE YOUR EXPERTISE. THERE IS NO I IN TEAM. DEFENSE WINS CHAMPIONSHIPS. Wait, what? #OPinar
- 28. HOMEWORK A. Spellcheck and proofread every tweet, email, blog post, and facebook update you write. B. Read some of your blog posts. Were they entertaining to you? Like, really entertaining? #OPinar
- 29. SEEK FIRST TO UNDERSTAND (YOUR CUSTOMERS), THEN TO BE UNDERSTOOD. Listen to your customers. Image Credit
- 30. HIGHLY EFFECTIVE WEBSITES ARE WELL EQUIPPED TO VIEW AND RESEARCH THE ACTIONS AND INTENTS OF THEIR VISITORS. #OPinar
- 31. AN A LYT ICS. Its Analytics. #OPinar
- 32. WHAT ARE YOUR VISITORS SEARCHING FOR? WHAT ARE THEY READING? WHAT ARE THEY NOT READING? #OPinar
- 33. TWO MORE WORDS. SIR. VEYS. OK, ONE WORD. SURVEYS. When did you last have any customers 鍖ll out any surveys on your products or services? #OPinar
- 34. HOMEWORK A. Install Google Analytics on your website. B. Send a survey to your past customers or email list about your website speci鍖cally. #OPinar
- 35. BE PROACTIVE: TAKE RESPONSIBILITY, TAKE OWNERSHIP. Make your website about real people.
- 36. HIGHLY EFFECTIVE WEBSITES HAVE BRANDS AND BIOGRAPHIES, NAMES AND FACES. THEY TELL STORIES. Because everyone loves a good story. #OPinar
- 38. AMAZON Photo Credit
- 40. KFC
- 41. 珂遺禽或鰻粥晦禽S Photo Credit
- 44. HOMEWORK Revamp your About Us page. Include a real name, a real face, and some actual history about how your company 鍖rst got started. #OPinar
- 45. THINK WIN-WIN Be generous. Just be generous.
- 46. HIGHLY EFFECTIVE WEBSITES ARE OFTEN CHARITABLE AND ARE ALWAYS RESOURCE-DRIVEN. Karmas a beach. Seriously. Enjoy it. #OPinar
- 47. CHARITY Sponsor Local Events. Indiegogo & Kickstarter Host a Fundraiser Event #OPinar
- 48. RESOURCITY Publish Guides Mine Your Data Host an Industry Forum #OPinar
- 49. HOMEWORK A. Write 400 words about your favorite charity or non-pro鍖t organization. Donate signi鍖cantly to it. B. Write 400 words (or more) on where you think your business niche is headed in 2013 and beyond. #OPinar
- 50. Photo Credit SHARPEN THE (SOCIAL) SAW Integrate Social Media into your website.
- 51. HIGHLY EFFECTIVE WEBSITES USE SOCIAL MEDIA TO ALLOW VISITORS TO ENGAGE WITH THEIR WEBSITE AND THE CONTENT ON IT, QUICKLY AND EASILY. #OPinar
- 52. ACCORDING TO A RECENT STUDY, THE AVERAGE PERSON SPENDS 3 HOURS EVERY DAY ON SOCIAL MEDIA. They may as well be seeing your content. Or going outside. They should really go outside. #OPinar
- 53. SOCIAL MEDIA Facebook Comments Google+ Authorship Twitter Stream Pinnable Images #OPinar
- 54. HOMEWORK A. Make a Google+ Business Page. B. Add a Like button to your blog posts. C. Start actually using Pinterest. #OPinar
- 55. A WEBSITE IS BEST OPTIMIZED FOR SEARCH ENGINES WHEN ITS BEST OPTIMIZED PERIOD. And thats what we do best. #OPinar
- 56. ANY QUESTIONS? #OPinar www.gainesville-marketing.com Follow @OP_Inc on Twitter