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7 Reasons Direct Mail "Scores" in 4th Quarter

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Allegiant Marketing Group
Allegiant Marketing Group

Direct mail marketing is most effective in the fourth quarter as competition decreases and consumer spending increases during the holiday season. With fewer competitors and more eyes on mailboxes, direct mail gives marketers an advantage late in the year. Non-profits in particular can benefit from the generosity of donors seeking tax deductions or looking to give during the holidays. As the year ends, more people take time off work, giving them more opportunity to read mail and go shopping.

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FAVORABLE FIELD POSITION www.MailAMG.com 800-648-3107 ¡°SCORES¡±IN 4THQUARTER 7 Reasons Direct Mail 3 When budgets get tight at the end of the year, many companies start to skimp on marketing¡ªwhich means less competition for those companies who stick it out to the end. ¡®Tis the season of giving¡ªand the season of increased spending. With less competition, and more eyes on the mailbox, savvy direct mail marketers have the advantage. Regardless of whether they prefer ¡°Cyber Monday¡± or ¡°Black Friday,¡± consumers can¡¯t wait for their pre and post Thanksgiving shopping. Will YOU catch their eye¡ªor will your competition? Depends on who¡¯s playing ¡®til the end. OPEN PLAYING FIELD Here are 7 reasons why: HIGHER COMPLETION PERCENTAGE 4 5 1 2 7 It¡¯s the fourth quarter and the clock (read calendar year) is running out¡­ there are just a few short months to make or break your yearly sales goals. Vince Lombardi famously said, ¡°WINNERS NEVER QUIT AND QUITTERS NEVER WIN.¡± In marketing, when the game is on the line¡­ winners rely on direct mail to lead their 4th Quarter comeback! 6 The fourth quarter is also the ¡°holiday quarter.¡± Consumers check their mailbox more frequently, and with greater anticipation looking for holiday cards, catalogs and deals. MORE EYES WATCHING HIT THE BIGPLAY MORE ¡°TIME OUTS¡± For a non-profit there¡¯s no better time to use direct mail. People are more generous during the fourth quarter. Some with last minute tax deductions. Others having saved their donations for holiday giving. Everyone loves to be appreciated, and direct mail is a great way to let your customers know you love them¡ªespecially around the holidays. Holiday messages combined with special offers build loyalty and increase sales. AREYOUREADY We might be carrying the football analogy a bit too far, but the truth is, as the year winds down there are far more people taking ¡°time outs¡± from work¡ªgiving them more time to read the mail, and even more time to shop. CELEBRATE YOUR FANS to join a winning team? Allegiant Marketing Group has the expertise to help you maximize your 4th quarter direct mail results. Contact us today to see what a partnership with AMG can do for you!

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7 Reasons Direct Mail "Scores" in 4th Quarter

  • 1. FAVORABLE FIELD POSITION www.MailAMG.com 800-648-3107 ¡°SCORES¡±IN 4THQUARTER 7 Reasons Direct Mail 3 When budgets get tight at the end of the year, many companies start to skimp on marketing¡ªwhich means less competition for those companies who stick it out to the end. ¡®Tis the season of giving¡ªand the season of increased spending. With less competition, and more eyes on the mailbox, savvy direct mail marketers have the advantage. Regardless of whether they prefer ¡°Cyber Monday¡± or ¡°Black Friday,¡± consumers can¡¯t wait for their pre and post Thanksgiving shopping. Will YOU catch their eye¡ªor will your competition? Depends on who¡¯s playing ¡®til the end. OPEN PLAYING FIELD Here are 7 reasons why: HIGHER COMPLETION PERCENTAGE 4 5 1 2 7 It¡¯s the fourth quarter and the clock (read calendar year) is running out¡­ there are just a few short months to make or break your yearly sales goals. Vince Lombardi famously said, ¡°WINNERS NEVER QUIT AND QUITTERS NEVER WIN.¡± In marketing, when the game is on the line¡­ winners rely on direct mail to lead their 4th Quarter comeback! 6 The fourth quarter is also the ¡°holiday quarter.¡± Consumers check their mailbox more frequently, and with greater anticipation looking for holiday cards, catalogs and deals. MORE EYES WATCHING HIT THE BIGPLAY MORE ¡°TIME OUTS¡± For a non-profit there¡¯s no better time to use direct mail. People are more generous during the fourth quarter. Some with last minute tax deductions. Others having saved their donations for holiday giving. Everyone loves to be appreciated, and direct mail is a great way to let your customers know you love them¡ªespecially around the holidays. Holiday messages combined with special offers build loyalty and increase sales. AREYOUREADY We might be carrying the football analogy a bit too far, but the truth is, as the year winds down there are far more people taking ¡°time outs¡± from work¡ªgiving them more time to read the mail, and even more time to shop. CELEBRATE YOUR FANS to join a winning team? Allegiant Marketing Group has the expertise to help you maximize your 4th quarter direct mail results. Contact us today to see what a partnership with AMG can do for you!