7 Steps to A Bleeding Brand-The Will Ferrell Method
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Chris J Snook mentors Founder Institute Denver's portfolio companies on channeling Will Ferrell to build a brand people will bleed to protect, promote, and consume!
7 Steps to A Bleeding Brand-The Will Ferrell Method
- 1. THE 7 STEPS TO A BLEEDING BRAND The Will Ferrell Way Mentor Session Denver 2/3/15
- 2. STEP 1: BE AN EXPERT DAMMIT! As a Scientist I can tell you that Sweat serves no purpose!
- 3. STEP 2: MASTER THE TOOLS OF COMMUNICATION
- 4. STEP 3: MAKE THE NEWS- CREATE THE NARRATIVE
- 5. STEP 4: INSPIRE-PROVOKE-SHOCK AND THE PRESS WILL LOVE YOU!
- 6. STEP 5: SAY RELEVANT, TIMELY (or TIMELESS) SHIT, THAT INSPIRES DIALOGUE OR DISAGREEMENT
- 7. STEP 6: MAKE SURE YOUR INFRASTRUCTURE CAN SUPPORT YOUR AMBITIONS AND GROWTH
- 8. STEP 7: BE BOTH THE TURTLE AND THE RABBIT! (CONSISTENTLY PERSIST TOWARDS SPEED AND GROWTH)
- 9. QUESTIONS
- 10. THANK YOU!