7 Steps to Inspiring Change in Consumer Behaviour
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Understand consumer behaviour and youll see how to effect meaningful change which makes a difference to your brands bottom line.
7 Steps to Inspiring Change in Consumer Behaviour
- 1. T: +44 (0)20 7438 4950 Customise the programme Segmenting customers based on drivers of change is one of the most effective ways of implementing change lasts. STEPSTO INSPIRING CHANGE IN CONSUMER BEHAVIOUR Understand consumer behaviour and youll see how to effect meaningful change which makes a difference to your brands bottom line. With this in mind, weve developed a unique end-to-end framework for researchers that addresses business challenges by changing consumer behaviour. 7 Brand B This helps to establish an understanding of the behaviour change journey, so we know where were going and what were looking for. Brand A Map the route Inspire the journey Authentic and sustainable change will only happen under the right conditions, and is the result of a moment of truth. Focus on what works This is about identifying and applying the four key drivers of change consumer bene鍖ts, losses, self-ef鍖cacy and social norms that are key to behaviour change. Acknowledge emotions To effect meaningful change, we need to understand the subjective emotions and biases involved. Keep people on course Consumers need the right support as they try new behaviours. This is about providing it. Customise the programme Segmenting customers based on drivers of change is one of the most effective ways of implementing change that lasts. With a portfolio of interventions and actions, its possible to adapt to, and bene鍖t from, every scenario. Implement for impact