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Editor's Notes

1. In one interview, Mark Parker, President and CEO of Nike, recalled a conversation that he had with Steve Jobs. Jobs considered Nike as one of the top brands in the world. During one Nike-Apple collaboration, Jobs congratulated Parker for a job well done. Parker asked him if he has any advice. After a pause, Jobs told him that Nike sells some of the best products, but that they also sell not-so-good or crappy products, so they should just focus on the good stuff. At first, Parker thought that Jobs was joking. But when he realized that Jobs was serious, he thought about it, and he realized that Jobs was right. Be proud
2. 2. Simplicity Any bozo can make something more complex. Steves time back at apple – what the hell should I buy? Steves biggest gift to the word was it for the masses Take things away
3. 3. I think one of the things that really separates us from the high primates is that we’re tool builders. I read a study that measured the efficiency of locomotion for various species on the planet. The condor used the least energy to move a kilometer. And, humans came in with a rather unimpressive showing, about a third of the way down the list. It was not too proud a showing for the crown of creation. So, that didn’t look so good. But, then somebody at Scientific American had the insight to test the efficiency of locomotion for a man on a bicycle. And, a man on a bicycle, a human on a bicycle, blew the condor away, completely off the top of the charts. And that’s what a computer is to me. What a computer is to me is it’s the most remarkable tool that we’ve ever come up with, and it’s the equivalent of a bicycle for our minds.” ~ Steve Jobs
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5. 6. Find your A Team Woz 50-100x better than anyone else. Unlock their potential
6. 5. “At Apple, we believe that people with passion can change the world” The best companies know who they are Define Success – What is success for you? (dent in the universe) Believe in yourself – Steve Jobs distortion field Know what you are passion about. Be open. Know Thy Company “At Apple, we believe that people with passion can change the world” Apple sits at the intersection between Art and Technology. Be Brutally honest with yourself