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Editor's Notes

• #7: How many people watch mad men? Typical of a generation but a type of marketer at the time
• #20: Three things on marketers place. It used to be just creative.
• #47: Satisfy the Customer The easiest, and possibly the most affordable, way to build customer loyalty is to satisfy the customer. Begin by implementing the most basic customer service rule: treat the customer the way you want to be treated when shopping. Ideas: Back in stock emails, customer survey emails
• #67: Challenge #3: Leveraging technology and data The digital era definitely gives retail marketers the opportunity to speak more directly with customers and really connect with them on the 1:1 level. The use of data & technology plays a big part in this very personalized relationship. Once you have people coming into your stores and coming back for more it is time to start collecting information from them….Sound simple, yeah right! Sorting through all of the data you have collected and keeping up on the latest technology trends is a very daunting task for most retailers. Even the most sophisticated retailers are still not where they would like to be with their data usage.
• #100: How many people watch mad men? Typical of a generation but a type of marketer at the time
• #106: Serving is the new selling
• #110: How many people watch mad men? Typical of a generation but a type of marketer at the time
• #111: How many people watch mad men? Typical of a generation but a type of marketer at the time
• #112: How many people watch mad men? Typical of a generation but a type of marketer at the time