7 Trends That Impact Every Blogger in this Room
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The document summarizes 7 trends impacting bloggers presented by Arik C. Hanson at a blogging conference. The trends are: 1) Avoiding oversaturated content, 2) RSS feeds are dead while email newsletters are thriving, 3) Using content syndication to reach new readers, 4) The rise of do-it-yourself visual editing tools, 5) Social media sharing is declining so adjust expectations, 6) Blogs are taking on simpler designs like newer websites, and 7) Blog comments may be obsolete. Hanson encourages bloggers to adapt strategies to these changing trends.
7 Trends That Impact Every Blogger in this Room
- 1. ACH 7 Trends That Impact Every Blogger in this Room Arik C. Hanson Communications Conversations Nov. 14, 2015 #mnblogcon
- 2. ACHACH ABOUT ARIK Blogger, independent marketing consultant, podcaster, e-newsletter maker, board member, event organizer Co-founder #mnblogcon, @arikhanson #mnblogcon
- 3. ACHACH Blogging has come a long way since 2008 #mnblogcon
- 4. ACHACH Hell, blogging has come a long way since *2014*! #mnblogcon
- 6. ACHACH Whats really changed? And what should we do about it? #mnblogcon
- 7. ACHACH #1 - Content Avoid the Content Shock #mnblogcon
- 8. ACHACH Everyone is doing this. #mnblogcon
- 9. ACHACH And I mean EVERYONE. #mnblogcon
- 12. ACHACH #2 - Tech RSS = Dead. E-newsletters = Alive and well. #mnblogcon
- 15. ACHACH Why enewsletters? Entrance into the holy grail of communication. One-to-one communication. Easier than ever (hello Mailchimp!) Opportunity to startand nurturea relationship. And add value! #mnblogcon
- 16. ACHACH #3 - Strategy Content syndication = New readers! #mnblogcon
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- 23. ACHACH #4 - Design The rise of DIY visual tools
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- 26. ACHACH DIY tools of the trade PicMonkey/Canva (photo editing) Easelly/Visually (infographics) Awesome Screenshot (Chrome Extensiondo it) Google Drawings (freehand)
- 27. ACHACH DIY vs. Professional help?
- 28. ACHACH #5 - Social Social sharing aint what it used to be
- 29. ACHACH Dont believe me, huh?
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- 33. ACHACH 6 billion video views per day on Snapchat (for context, Facebook videos get 8 billion per day) Whats App: 800 million active users (for context, Facebook has 1.19 billion active users) Facebook Messenger: 700 million active users
- 34. ACHACH Re-adjust expectations Consider removing the share icons from your blog (DID I JUST SAY THAT OUT LOUD?!?!?!?) And forget about Success Theater (HT: Greg Swan) What does this mean for YOU?
- 35. ACHACH #6 - Brand Blogs are finally starting to look less like, well, blogs.
- 36. ACHACH And starting to look a lot more like the new, simplified web.
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- 40. ACHACH #7 - Tech The blog comment may officially be dead.
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- 47. ACHACH Why say no to blog comments? See bullet #5. More convos on Facebook, LinkedIn? What if I dont have ANY comments?
- 48. ACHACH 7 trends that impact every blogger in this room Avoid the content shock. RSS=dead. E-newsletters=Alive and well. Content syndication is critical The rise of DIY visual tools Social sharing aint what it used to be Blogs are starting to look less like blogs. The blog comment may officially be dead.
- 49. ACHACH @arikhanson arik@arikhanson.com arikhanson.com (sign up for Talking Points)
Editor's Notes
- Danny Browns blog16,000+ monthly visitors. Only 335 subscribed via some kind of RSS feed. Less than 2 percent.
- Twitter traffic CRUSHED RSS traffic. TWITTER!
- Shels post on the same topic on his blog: 30 RTs and 33 shares on Facebook.
- Jenns Blah Blah blog
- A Moms Take blog
- The rise of dark social chat apps, email.
- The rise of dark social from a 2014 report
- Blog from Spin Sucks four years ago
- Blog post from Spin Sucks one year ago
- Today, Spin Sucks gets 10-30 comments per post. Just a fraction of what it got routinely 3-4 years ago.
- Mom Blog Society - #1 mom blog as ranked by Cision 1 comment
- Family Focus blog - #3 ranked mom blog by Cision 5 comments
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