7 Types of Content You Need On Your website
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This document discusses strategies for using various social media platforms for marketing purposes. It provides overviews of Facebook, LinkedIn, Twitter, Google+, and YouTube, outlining their key features and user statistics. For each platform, it describes why businesses should use it and provides 3-4 essential tactics, such as developing Facebook page likes, optimizing LinkedIn business pages, engaging on Twitter through organic and promoted tweets, and optimizing video content on YouTube. The overall document aims to explain the value of an integrated social media strategy for business marketing.Masters of Marketing: Effective Blogging
Masters of Marketing: Effective BloggingDarmini Kara
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Presentation slides from the May 10th Masters of Marketing webinar from Insurance Technologies Corporation on Effective Blogging, www.GetITC.com.More from Emily Hill (6)
Write My Site - A to Z of content marketing
Write My Site - A to Z of content marketingEmily Hill
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Content marketing is a marketing strategy that involves the creation and sharing of online media to attract customers and promote a business. This document provides definitions for important terms related to content marketing, listed alphabetically from A to Z. It aims to be a helpful reference guide for those looking to learn more about key concepts in content marketing.Using Google Analytics to Generate B2B Content Ideas
Using Google Analytics to Generate B2B Content IdeasEmily Hill
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The document discusses how to use Google Analytics data to generate B2B content ideas. It provides examples of widgets that can be included on a content inspiration dashboard, including widgets showing new vs returning visitors, top cities, traffic sources, site search terms, and most popular content. The widgets help with content planning by revealing insights about visitors that can be used to identify topics, formats, and targeting strategies for new content.Mining Google Analytics for Content Ideas
Mining Google Analytics for Content IdeasEmily Hill
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Demo of a custom dashboard for Google Analytics, designed by Emily Hill to uncover new angles for content based on user behaviour.Blogging for business
Blogging for businessEmily Hill
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How to establish and populate a WordPress blog that improves your Google ranking, establishes you as an expert, and opens up PR and social media opportunities. Presentation delivered at The British Library on 12th February 2015.Semantic Search
Semantic SearchEmily Hill
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This document discusses the history and evolution of search engine optimization (SEO) and search engine algorithms. It describes how Google developed PageRank and how SEO strategies evolved in response, including the rise of black hat SEO techniques. It outlines Google's launches of algorithms like Panda, Penguin, and Hummingbird to address low-quality content and spammy links. The document then focuses on semantic search and how SEO must now focus on understanding user intent through techniques like predictive search, voice search, and image search. Key recommendations include using natural language in content, claiming profiles on knowledge graphs, and continuing to publish high-quality articles.What is content marketing?
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A presentation given to an audience of entrepreneurs at the British Library, designed to answer the question "What is content marketing?"Recently uploaded (20)
TAM AdEx-A Glimpse into Print Advertising Trends for Y 2024.pdf
TAM AdEx-A Glimpse into Print Advertising Trends for Y 2024.pdfSocial Samosa
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TAM AdEx reports 58% rise in print ad space since 2020
Overview of Print Advertising Trends
The latest TAM AdEx report reveals a 58% increase in print ad space in 2024 compared to 2020, with a modest 1% rise over the previous year. The quarterly trends show a 9% growth in ad space per publication in the fourth quarter of 2024 compared to the first quarter.
Leading Sectors and Categories
The auto sector led print advertising in 2024, contributing 15.2% of the total ad space, followed closely by the services sector at 14.9%. Within the auto category, cars accounted for 8% of ad space, while two-wheelers secured a 6% share. Notably, two-wheelers recorded the highest growth among the top 10 categories, increasing by 29% year-on-year.
Advertisers and Brands
Over 78,000 advertisers and 104,000 brands utilised print advertising in 2024. Among them, Maruti Suzuki India emerged as the top advertiser, while Honda Activa H Smart led the brand rankings. The top 10 advertisers collectively contributed 14% of the total ad space, with notable entries from Hero Motocorp, Honda Motorcycle & Scooter India, and Tata Motors.
Sales Promotions
Sales promotion ads played a significant role, occupying 32% of total ad space in 2024. Multiple promotions accounted for the largest share at 48%, followed by discount promotions at 39%.
Over 78,000 advertisers and 104,000 brands utilised print advertising in 2024. Among them, Maruti Suzuki India emerged as the top advertiser, while Honda Activa H Smart led the brand rankings. The top 10 advertisers collectively contributed 14% of the total ad space, with notable entries from Hero Motocorp, Honda Motorcycle & Scooter India, and Tata Motors.
Sales promotion ads played a significant role, occupying 32% of total ad space. Multiple promotions accounted for the largest share at 48%, followed by discount promotions at 39%. Brand promotion ads, without additional incentives, made up 65% of the ad space.
Festive Advertising
Deepavali remained the most prominent festival for print advertising, capturing 28% of the total ad space in 2024. It was followed by Navratri/Durga Puja at 21% and Christmas/New Year at 15%.
Ad Innovations and Positions
Ad innovation also marked a notable trend, with figured outline emerging as the leading innovative ad layout, followed by French window and tab formats. The top five innovative ad layouts collectively accounted for 0.6% of total ad space.
In terms of ad positioning, jacket-full page ads were the most preferred, with more than 8,400 brands opting for this format, led by Allen Career Institute.
Conclusion
The report highlights the resilience of print advertising, with sectors like auto, services, and education driving ad volumes, while festive themes and promotional strategies continue to shape the landscape.
Personal Brand Development: A Digital Marketing Strategy
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This presentation explores the journey of creating a personal brand built on creativity, authenticity, and collaboration. Learn how I defined my strengths, values, and professional identity to create a compelling brand message that resonates with employers, clients, and audiences. Through strategic use of Keynote and digital marketing principles, I’ve developed a clear framework that positions me for growth and meaningful engagement in the digital space. Whether you’re looking to refine your own brand or gain insights into the process, this presentation offers valuable takeaways for anyone looking to make a lasting impact in the digital world. 2025 March - High Performing Landing Pages - Greeville HUG.pptx
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Learn how to create stunning, high-converting landing pages with HubSpot’s intuitive drag-and-drop editor!
Join us for our next Greenville HUG event where we’ll explore proven strategies and practical tips for designing landing pages that drive action. From layout design to optimizing for mobile and incorporating smart content, you’ll discover how to make the most of HubSpot’s tools to elevate your marketing efforts.
Whether you’re new to HubSpot or a seasoned user, this event will provide actionable insights to improve your landing pages and boost your conversions!
Outline:
Why Landing Pages Matter
Key Elements of a High-Converting Landing Page
HubSpot’s Drag-and-Drop Editor Overview & Best Practices
Advanced Techniques for High-Converting Pages
Common Mistakes to Avoid
Who Should Attend:
👤 Marketing professionals
👤 Sales professionals
👤 Business owners
👤 Anyone interested in learning more about HubSpot Landing Pages!
Biography of David Kircus
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David Kircus serves as the Chief Operating Officer (COO) at TEAM Strategies, where he combines his experience as a retired NFL wide receiver with a strong leadership mindset to guide the company. In addition to his executive role, he is passionate about helping young athletes develop and often spends his summers volunteering at recruiting camps. During these camps, he works with incoming athletes to perfect their drills and techniques, preparing them for future challenges in their athletic careers. His commitment to helping others succeed is a key aspect of his leadership style.
How Does a Digital Marketing & Advertising Agency Create Engaging Content.pdf
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At Whiz Marketers, creating engaging content is more than just words and visuals—it's about crafting an experience that resonates. We dive deep into audience behavior, leveraging data insights, emotional storytelling, and strategic execution to create content that captivates and converts. From interactive social media campaigns to SEO-optimized articles, we ensure every piece is tailored to drive engagement and brand growth. In the fast-paced digital world, content isn’t just king—it’s the key to connection. Let’s make yours unforgettable. The Power of Digital Marketing: How to Grow Your Business Online
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How Audiences use Technology and its Impact on their Lives
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In this presentation, "How Audiences use Technology and its Impact on their Lives", I explore how audiences (or people) engage with technology and its profound effects on individuals, society, and the world at large.
l examine the evolution of technology and the rise of the internet and its profound effect on human interactions, reshaping personal relationships, business practices, and global connectivity over the past two decades. A mix of key statistics and case studies will highlight the significant changes in how we communicate in the digital age.
KEY TITLE SLIDES:
- Introduction
- Access to the Internet
- History of the internet and technology
- Internet Connection Types
- Types of Electronic Devices
- Digital Device Applications
- Digital Devices used by Audiences
- How Consumers Search for Information
- What Consumers Buy Online
- Online Buyer Process
- Online Video Trends
- Consumer Trends
- Top Strategic Technology Trends
- 5 Biggest Changes Technology has Made to Modern Life
- Pros & Cons
- Summary
- References
In conclusion, we have the unprecedented ability to shape and envision different future through technology. As we continue to innovate, it's crucial to reflect on the ethical implications these advancements have on society and the diverse groups it affects. The rapid pace of technological change brings both opportunities and challenges, making it essential to consider how our decisions today will influence the world of tomorrow.Get Creative Ideas to Grow Your Business With us!
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EEAT your way to the top of Google - Enhance your SEO
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If you're looking to enhance your SEO and conversions, consider EEAT. Showcasing your experience, expertise, authority and trust is vital in helping your stand out against your competitors. During this session we take a look at the steps you can take to ensure you cover all of these elements and maximise your results. 
Professional Digital Marketing Agency | Boost Your Online Presence
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Looking for a results-driven digital marketing agency? Our expert team specializes in SEO, social media marketing, PPC, content strategy, and more to help grow your business online. We create customized strategies that deliver measurable results, driving traffic, increasing conversions, and building your brand’s presence in the digital world. Let us help you achieve your marketing goals and stand out in a competitive market.Digital Marketing Workshop Florence Fashion Society.pdf
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This slideshow explores the fundamentals of digital marketing in fashion, covering its purpose, key elements, and what makes a campaign successful. It includes case studies of standout fashion campaigns from the past year and a hands-on assignment where members created their own digital marketing strategies for their favorite brands.
Presented at Florence Fashion Society, this workshop was designed to help students understand branding, visual storytelling, and consumer engagement in the digital space.
Check it out to gain insights into how fashion brands craft compelling marketing campaigns!
Turn client websites into revenue engines
Turn client websites into revenue enginesAnton Shulke
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Discover how interactive features elevate websites, transforming them into lead generators and revenue creators.
Gain strategies to upsell these increasingly necessary features to your clients in a way that enhances your value proposition.
Explore what success looks like out in the field, with real-life examples of clients and agencies employing transactional features on their sites.
7 Types of Content You Need On Your website
- 1. 7 Types of Content You Need On Your Website The British Library 27th August 2015
- 2. Emily Hill: About Me @AskEmilyHill @WriteMySite uk.linkedin.com/in/emilyjanehill/ slideshare.net/EmilyHill1 • Set up Write My Site in 2006: www.writemysite.co.uk • New copywriting training website launching 2015: www.AskEmilyHill.com
- 3. Who Needs Content Anyway?
- 6. Your whole funnel needs content
- 7. 1) Home Page
- 8. Bounce!
- 9. You need good signposting
- 10. 2) Product/ Service Pages
- 12. 3) Case Studies
- 13. Hero’s Journey • Journey • Death • Rebirth
- 14. 4) FAQ
- 15. 5) Blog
- 16. Blogging works! • Adding between 21 and 51 blog posts to your site boosts traffic by up to 30% … • … And when you’ve added at least 52 blog posts, your traffic increases by 77%! (TrafficGenerationCafe) • Companies that blog receive 97% more inbound links • … and 434% more indexed pages than businesses which do not blog (HubSpot) From 34 Blogging Statistics for Small Businesses: http://www.writemysite.co.uk/34-blogging-statistics- small-businesses/2014/05/02/
- 17. 6) Multimedia
- 18. 7) Resources
- 19. Don’t Forget to Distribute!
- 20. Thanks for listening! @AskEmilyHill @WriteMySite uk.linkedin.com/in/emilyjanehill/ slideshare.net/EmilyHill1 • Write My Site (copywriting agency): www.writemysite.co.uk • Ask Emily Hill (copywriting training): www.AskEmilyHill.com