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8. beta pond peter_elgar

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Betapond is a software company that builds and licenses social and mobile technology to enable brands to manage promotions and competitions on Facebook. They developed a platform using Zeppelin, an open-source MVC framework built on Node.js, to allow rapid deployment of many short-lived applications on a single server in a scalable way. This new technology stack supports their business needs better than traditional approaches like relational databases with CMS.

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Betapond Platform Peter Elger CTO peter.elger@betapond.com 68 Merrion Square, Dublin 2 http://www.betapond.com 1
Who are we and what do we do? We are a software company We build and license Social and Mobile technology and services to large brands and agencies in Ireland and the UK Our technology enables brands to self manage competitions and promotions, primarily on the Facebook platform. Core role in multiple high profile Facebook communities of 100k fans+ We actively Collaborate with the 3CS on mutually beneficial research and development. 2
Industry Coverage If you were wondering how organisations and brands might take advantage of Facebook Places, a new Facebook application from the UK tourist agency VisitBritain provides a good example of things to come (November 2010) 5 Creative Facebook Places Marketing Campaigns (Jan 2011) The campaign VisitBritain launched this week shows that using Facebook Places in a more interesting way can provide engaging content and cost-effective, clever campaigns (November 2010 & January 2011) Expect travel companies and tourism agencies around the world to install similar apps (November 2010) 3
The Problem In order to service our client needs we must... Run MANY social and mobile web applications For many account managers - Working for many brands / Agencies Each application may be very short lived - Really only relevant for the lifetime of an individual campaign Must support front end customization per application without breaking existing deployment Traffic profile is typically a short (1-2 week) burst of high intensity traffic followed by a long drop off The Traditional Approach Relational database With a CMS - page fragments stored in the database Rails / Django / PHP - Dont scale well under the scenario above Wont provide the required operational characteristics 4
The Solution Adopt a new technology stack That scales to MANY MANY more requests per second out of the box That supports even more rapid development than the current agile frameworks (rails, django, cake...) That is already partly understood by many programmers today and therefore has a shallow learning curve Allows us to run many applications on a single server and handle traffic spikes better. Is built upon proven robust technology. 5
Zeppelin Open source MVC framework layered over node.js and jquery Comprises both server side and client side portions Template processing occurs on the client templates look like standard jsp / erb type pages Low friction rapid development environment everything is javascript no mental disconnect (Javascript, Ruby, SQL) High performance out of the box node.js do as much as possible on the client (view processing) low overhead as a typical request response cycle fetches JSON directly from the datastore and returns it to the view on the client for formatting with no intermediate processing Simple to use and configure - avoid hidden magic Designed to serve up multiple (x10 x20....) applications for each stack instance Betapond Platform is built on top of Zeppelin 6
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Summary Javascript is the language of the cloud The future is html5 / css / javascript The Apps of today become html5 offline web apps on cloud desktops / devices Over time objective C (iPhone) and java (Android SDK) will be replaced by this model An all javascript development environment is a liberating experience Want to get involved @pelger peter.elger@betapond.com Fork me https://github.com/pelger/Zeppelin WE ARE HIRING Questions ? 8

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8. beta pond peter_elgar

  • 1. Betapond Platform Peter Elger CTO peter.elger@betapond.com 68 Merrion Square, Dublin 2 http://www.betapond.com 1
  • 2. Who are we and what do we do? We are a software company We build and license Social and Mobile technology and services to large brands and agencies in Ireland and the UK Our technology enables brands to self manage competitions and promotions, primarily on the Facebook platform. Core role in multiple high profile Facebook communities of 100k fans+ We actively Collaborate with the 3CS on mutually beneficial research and development. 2
  • 3. Industry Coverage If you were wondering how organisations and brands might take advantage of Facebook Places, a new Facebook application from the UK tourist agency VisitBritain provides a good example of things to come (November 2010) 5 Creative Facebook Places Marketing Campaigns (Jan 2011) The campaign VisitBritain launched this week shows that using Facebook Places in a more interesting way can provide engaging content and cost-effective, clever campaigns (November 2010 & January 2011) Expect travel companies and tourism agencies around the world to install similar apps (November 2010) 3
  • 4. The Problem In order to service our client needs we must... Run MANY social and mobile web applications For many account managers - Working for many brands / Agencies Each application may be very short lived - Really only relevant for the lifetime of an individual campaign Must support front end customization per application without breaking existing deployment Traffic profile is typically a short (1-2 week) burst of high intensity traffic followed by a long drop off The Traditional Approach Relational database With a CMS - page fragments stored in the database Rails / Django / PHP - Dont scale well under the scenario above Wont provide the required operational characteristics 4
  • 5. The Solution Adopt a new technology stack That scales to MANY MANY more requests per second out of the box That supports even more rapid development than the current agile frameworks (rails, django, cake...) That is already partly understood by many programmers today and therefore has a shallow learning curve Allows us to run many applications on a single server and handle traffic spikes better. Is built upon proven robust technology. 5
  • 6. Zeppelin Open source MVC framework layered over node.js and jquery Comprises both server side and client side portions Template processing occurs on the client templates look like standard jsp / erb type pages Low friction rapid development environment everything is javascript no mental disconnect (Javascript, Ruby, SQL) High performance out of the box node.js do as much as possible on the client (view processing) low overhead as a typical request response cycle fetches JSON directly from the datastore and returns it to the view on the client for formatting with no intermediate processing Simple to use and configure - avoid hidden magic Designed to serve up multiple (x10 x20....) applications for each stack instance Betapond Platform is built on top of Zeppelin 6
  • 7. 7
  • 8. Summary Javascript is the language of the cloud The future is html5 / css / javascript The Apps of today become html5 offline web apps on cloud desktops / devices Over time objective C (iPhone) and java (Android SDK) will be replaced by this model An all javascript development environment is a liberating experience Want to get involved @pelger peter.elger@betapond.com Fork me https://github.com/pelger/Zeppelin WE ARE HIRING Questions ? 8