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8 changes ppt

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Dylan Young
Dylan Young

The document summarizes John Kotter's 8 steps to leading change in an organization and applies them to changes made by General Motors following its government bailout and worst financial year. The 8 steps include creating urgency for change, forming a coalition, creating a vision, communicating the vision, removing obstacles, creating short-term wins, building on the change, and anchoring the changes in the organizational culture. The document outlines how GM used each of these steps, such as creating urgency through the bailout, removing jobs and clutter to streamline production, and regaining public trust by paying back loan funds.

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8 Changes in the Auto Industry Weston Vogel Cameron Owens Dylan Young
Kotter’s 8 Steps to Change • Step 1 – Create Urgency • Step 2 – Form a Powerful Coalition • Step 3 – Create a Vision for Change • Step 4 – Communicate the Vision • Step 5 – Remove Obstacles • Step 6 – Create Short-term Wins • Step 7 – Build on the Change • Step 8 – Anchor the Change
Step 1 - Create Urgency • Government Bailout • Worst year in GM history • Overhaul of 75% of Management
Step 2 – Form a Powerful Coalition • Spread new policy through entire company • New management with need for change ideology • Reduced complexity • Single-point accountability
Step 3 – Create a Vision for Change • Looking to future instead of present • Changes to product lines • EN-V concept
Step 4 – Communicate the Vision • Marketing campaign • Show changes vs. competetion • Get public talking
Step 5 – Remove Obstacles • Slim down production • Remove unnecessary clutter and jobs
Step 6 - Create Short-term Wins • Finishing in the black • Paying back the bailout loan • Regaining public trust
Step 7 – Build on the Change • Cannot settle for short term accomplishments • Goal of returning what it once was • Bringing the best and most advance product to market
Step 8 – Anchor the Changes • Keep new ideas in employee’s minds • Hire only people who will help advance the company • Plan for when decision makers retire
Review GM used these 8 steps to overhaul their company This allowed GM to restore themselves from ruins to greatness These 8 steps show any company can rebuild

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8 changes ppt

  • 1. 8 Changes in the Auto Industry Weston Vogel Cameron Owens Dylan Young
  • 2. Kotter’s 8 Steps to Change • Step 1 – Create Urgency • Step 2 – Form a Powerful Coalition • Step 3 – Create a Vision for Change • Step 4 – Communicate the Vision • Step 5 – Remove Obstacles • Step 6 – Create Short-term Wins • Step 7 – Build on the Change • Step 8 – Anchor the Change
  • 3. Step 1 - Create Urgency • Government Bailout • Worst year in GM history • Overhaul of 75% of Management
  • 4. Step 2 – Form a Powerful Coalition • Spread new policy through entire company • New management with need for change ideology • Reduced complexity • Single-point accountability
  • 5. Step 3 – Create a Vision for Change • Looking to future instead of present • Changes to product lines • EN-V concept
  • 6. Step 4 – Communicate the Vision • Marketing campaign • Show changes vs. competetion • Get public talking
  • 7. Step 5 – Remove Obstacles • Slim down production • Remove unnecessary clutter and jobs
  • 8. Step 6 - Create Short-term Wins • Finishing in the black • Paying back the bailout loan • Regaining public trust
  • 9. Step 7 – Build on the Change • Cannot settle for short term accomplishments • Goal of returning what it once was • Bringing the best and most advance product to market
  • 10. Step 8 – Anchor the Changes • Keep new ideas in employee’s minds • Hire only people who will help advance the company • Plan for when decision makers retire
  • 11. Review GM used these 8 steps to overhaul their company This allowed GM to restore themselves from ruins to greatness These 8 steps show any company can rebuild