8. Media Planning and Scheduling
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Media Planning and Scheduling involves all the related basic and some of advance information about them.
8. Media Planning and Scheduling
- 1. z Media Planning And Scheduling Presented By:- Prachi Ladha MBA 3rd Sem.
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- 4. DEFINITION OF MEDIA-PLANNING Media planning is a decision process regarding the use of advertising time and space to assist in the achievement of marketing objectives. - Wells Burnett
- 9. Internal Factors External Factors Size of Ad Competitors Budget Media cost and coverage Image of org. Media image Potential market
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- 17. LEVELS OF MEDIA-SCHEDULING Macro level media-scheduling Micro level media-scheduling
- 18. TYPES OF MEDIA-SCHEDULING Continuous option Flighting option Pulsing option