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8 questions to focus on creating value

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Marvin Bedward
Marvin Bedward

Here is a slide deck you can use to answer 8 important questions to help your business focus on creating value. It is taken from information from the blog http://thestoryoftelling.com/blog

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8 questions to focus on creating value
THE WHY OF THE 8 QUESTIONS TO HELP US THINK ABOUT VALUE BEFORE IDEAS IN CUSTOMER SERVICE THE MINIMUM VIABLE EXPERIENCE (MVE) IS THE EXPERIENCE WITH THE HIGHEST RETURN ON CUSTOMER SATISFACTION VERSUS RESOURCES. THERE IS ALWAYS AN OPPORTUNITY TO CREATE VALUE AT THE POINT BEFORE THE PRODUCT OR SERVICE IS DELIVERED. THERE IS ALWAYS A WAY TO LEAVE THE CUSTOMER FEELINGBETTER. IT ISNT THE BIGGEST OR MOST INNOVATIVE BRAND THAT WINSITS THE ONE THATS MOST MEANINGFUL TO THE PEOPLE IT SERVES.
1. WHO NEEDS YOUR PRODUCT?
2. WHAT PROBLEMS, FRUSTRATIONS, SHORTCOMINGS OR DESIRES DO YOUR PRODUCT OR SERVICE ADDRESS?
3. WHY EXACTLY WILL PEOPLE PAY YOU?
4. WHERE WILL YOU GET YOUR FIRST TEN CUSTOMERS?
5. WHY WILL THEY COME BACK?
6. WHATS THE STORY THEY WILL TELL THEIR FRIENDS ABOUT THEIR EXPERIENCE OF YOUR BRAND?
7. WHAT OTHER WAYS MIGHT YOU CREATE VALUE FOR THEM?
8. HOW MANY CUSTOMERS LIKE THIS DO YOU NEED TO CREATE A VIABLE BUSINESS?
PARTING CUSTOMER INSIGHTS THREE THINGS YOUR PRODUCT STORY SHOULD DO
1. AFFIRM THE CUSTOMERS WORLDVIEW WHAT DOES SHE CARE ABOUT? WHATS THE CHANGE SHES HOPING FOR? HOW WILL YOUR PRODUCT MAKE HER BECOME MORE OF WHO SHE WANTS TO BE?
2. CONNECT WITH AND SPEAK TO HER EMOTIONSMAKE HER FEEL SOMETHING WHY IS SHE CONSIDERING THIS PRODUCT? HOW DOES SHE FEEL BEFORE SHE EXPERIENCES IT? HOW WOULD SHE LIKE TO FEEL WHEN SHES USED THE PRODUCT?
3. DELIVER THE INFORMATION YOUVE ANTICIPATED SHE NEEDS TO CONFIRM OR RATIONALIZE HER DECISION WHAT ARE THE FACTS SHE NEEDS TO KNOW AND WHY? WHAT CHANGE CAN SHE EXPECT AFTER SHE HAS USED THE PRODUCT? REMEMBER TO SHOW AS WELL AS TELL.

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8 questions to focus on creating value

  • 2. THE WHY OF THE 8 QUESTIONS TO HELP US THINK ABOUT VALUE BEFORE IDEAS IN CUSTOMER SERVICE THE MINIMUM VIABLE EXPERIENCE (MVE) IS THE EXPERIENCE WITH THE HIGHEST RETURN ON CUSTOMER SATISFACTION VERSUS RESOURCES. THERE IS ALWAYS AN OPPORTUNITY TO CREATE VALUE AT THE POINT BEFORE THE PRODUCT OR SERVICE IS DELIVERED. THERE IS ALWAYS A WAY TO LEAVE THE CUSTOMER FEELINGBETTER. IT ISNT THE BIGGEST OR MOST INNOVATIVE BRAND THAT WINSITS THE ONE THATS MOST MEANINGFUL TO THE PEOPLE IT SERVES.
  • 3. 1. WHO NEEDS YOUR PRODUCT?
  • 4. 2. WHAT PROBLEMS, FRUSTRATIONS, SHORTCOMINGS OR DESIRES DO YOUR PRODUCT OR SERVICE ADDRESS?
  • 5. 3. WHY EXACTLY WILL PEOPLE PAY YOU?
  • 6. 4. WHERE WILL YOU GET YOUR FIRST TEN CUSTOMERS?
  • 7. 5. WHY WILL THEY COME BACK?
  • 8. 6. WHATS THE STORY THEY WILL TELL THEIR FRIENDS ABOUT THEIR EXPERIENCE OF YOUR BRAND?
  • 9. 7. WHAT OTHER WAYS MIGHT YOU CREATE VALUE FOR THEM?
  • 10. 8. HOW MANY CUSTOMERS LIKE THIS DO YOU NEED TO CREATE A VIABLE BUSINESS?
  • 11. PARTING CUSTOMER INSIGHTS THREE THINGS YOUR PRODUCT STORY SHOULD DO
  • 12. 1. AFFIRM THE CUSTOMERS WORLDVIEW WHAT DOES SHE CARE ABOUT? WHATS THE CHANGE SHES HOPING FOR? HOW WILL YOUR PRODUCT MAKE HER BECOME MORE OF WHO SHE WANTS TO BE?
  • 13. 2. CONNECT WITH AND SPEAK TO HER EMOTIONSMAKE HER FEEL SOMETHING WHY IS SHE CONSIDERING THIS PRODUCT? HOW DOES SHE FEEL BEFORE SHE EXPERIENCES IT? HOW WOULD SHE LIKE TO FEEL WHEN SHES USED THE PRODUCT?
  • 14. 3. DELIVER THE INFORMATION YOUVE ANTICIPATED SHE NEEDS TO CONFIRM OR RATIONALIZE HER DECISION WHAT ARE THE FACTS SHE NEEDS TO KNOW AND WHY? WHAT CHANGE CAN SHE EXPECT AFTER SHE HAS USED THE PRODUCT? REMEMBER TO SHOW AS WELL AS TELL.