This document introduces Parii, a social engagement platform that allows users to check-in to multiple locations to earn badges, with no limits on check-ins based on distance or number. It discusses how Parii aims to implement features like Foursquare's check-ins. The document also discusses how Parii can be used for interactive local search and customer engagement forums. Financial projections show revenue increasing each year as more businesses use the service.
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835 parii presentation
2. Ask yourself if you will use foursquare
to 鍖nd out whats happening tonight?
Ask yourself if you will use Groupon
to get a deal for lunch?
3. We all know the Story of Posies versus Groupon
V
POSIES LOST 8K
Couldnt Make Payroll
Nearly Lost Her Business
4. Focused on Checkin
Big Brand Engagement
Checkin into Multiple Locations to Earn a badge
NO LIMIT on Checkins Distance or Number
Parii aims to implement Foursquare in the future
as part of the social layer within the service.
9. 1 2
Parii can be split into two uses..
interactive local search customer engagement
for licensed trade forum
10. ...its about Engagement....
A post from a user on a Facebook Wall
is more e鍖ective than a Paid Advert on Facebook
The study showed that Paid Ad Click through rates on Facebook were
0.04%
And were less e鍖ective after a two week period
The study also showed that Wall Posts on Facebook stood at
6.4%
These 鍖gures were based on 1/12th of all US Facebook users been online at any one time
The study also reveals that these rates went high as 30% for users in the age group 18-24
vitrue.com
12. 20 07
PARII
DRAUGHT
End User Use of Parii
Parii Users
13. Financials
Sales Businesses Gross Pro鍖t Net Pro鍖t
Year 1 1,105 230 96,300 8,872
Year 2 5,730 760 403,800 82,572
Year 3 10,729 1011 703,740 213,992
The Financials are based on just over a 1,000 businesses
using the service by Year 3