9 revenue related reasons to try content marketing
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Content marketing generates more leads and sales than paid search at a lower cost. It allows organizations to reach customers before they are ready to buy by speaking to them through helpful, relevant content across the buying process. Customers prefer learning about companies through articles and videos rather than ads, and are more likely to purchase from companies that provide useful content that helps solve problems and establish needs. Content marketing also improves other marketing efforts like SEO, builds brand authority, and increases conversions.
9 revenue related reasons to try content marketing
- 1. Why you should be doing content marketing... (hint - not just because everyone else is) Content marketing generates sales... Per dollar, content marketing produces 3 times more leads... AND content marketing leads costs 31% less than paid search leads. Content Marketing ROI, Kapost & ELOQUA Content creators (organizations 29% 70% that create and optimize content) successfully convert Consumers are 70% through the 29% more organic traffic into sales funnel before they engage leads. Not only that, but these directly-content marketing leads are of higher quality. enables you to speak to decision-makers before they¡¯ve MarketingSherpa Special Report ¨C A Tactical Approach to Content Marketing, 2012 decided they¡¯re ready to buy. Brightcove- Make Content Marketing Work in a Social, Mobile World 2012 (Infographic) Customer NEED it... Customers like it... (particularly in video format!) People research before they buy. The average shopper 80% of business decision makers prefer 80% used 10.4 sources of to get company information in a series of information to make articles versus an advertisement. 70% say content marketing makes them feel closer 70% a purchase decision to the sponsoring company, while 60% say in 2011, up from 5.3 60% that company content helps them make sources a year earlier better product decisions.¡± MarketingSherpa Special Report ¨C A Tactical Approach to Content Marketing, 2012 Roper Public Affairs AND it actually works... Videos are 53 times 53 65% of deals go to the solution provider more likely than text pages to appear on the 65% that helps uncover the issue and establishes the business need as a first page of search priority, versus 35% that goes to those results that win the bake-off. Roper Public Affairs Forrester Research It solves your 3 biggest challenges... It improves your other marketing efforts... Top 3 challenges for marketers:- Attracts Authority Signals (links, social difficulty differentiating our product from shares) ¨C improves SEO performance our competitors¡¯ = 54% - marketing Positions brand as authority on relevant budgets stretched too thinly - we are not topics Increases conversion rates. effective enough at converting sales Lights Camera, Action, Trends in Video Marketing, Aberdeen Research, Sept 2012 Lights Camera, Action, Trends in Video Marketing, Aberdeen Research, Sept 2012 02 9422 2939 www.emediainternational.com.au