9 social media mistakes and how to avoid them
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9 common social media mistakes to avoid and best social media practices to follow for a successful social media marketing
9 social media mistakes and how to avoid them
- 2. Title of the book social media is like a double-edged sword. Do it right and you have a very effective marketing weapon. Do it wrong and you may damage your reputation or at least throw your marketing budget down the drain. Here are 9 common social media mistakes 9 social media mistakes and how to avoid them ABDELNASSER ELDEEB.COM
- 3. 9 social media mistakes and how to avoid them ABDELNASSER ELDEEB.COM Haphazard posts with no specific strategy, no clear editorial calendar, and no message focus lead to customer confusion. How to avoid Start with a clear social media plan. Pinpoint your target audience, write down your mission and communication objectives. Align your social media goals to your marketing goals. Document your editorial calendar with clear accountability of who should be doing what. #1: Not having a social media plan
- 4. Focus your efforts on the social networks most relevant to your audience. The main networks you should focus on: Your blog: This is your owned channel where you have full control. Facebook: with its huge coverage and easy targeting comes next. YouTube: has great searchability function and videos are the most shareable content. #2: Being weakly present on too many social media platforms 9 social media mistakes and how to avoid them ABDELNASSER ELDEEB.COM
- 5. Customers dont come to social media to listen to corporate promotions or see brand advertising. They come for a person to person interaction and communication your promotional content should not exceed 10% of your overall social media content. Let your customers feel there is a real person talking to them and empathizing with their wants and needs. #3: Using social media for promotion only 9 social media mistakes and how to avoid them ABDELNASSER ELDEEB.COM
- 6. Each social network has its unique characteristics. Tailor your message content, title, and formatting to the platform. Avoid simple copy and paste. #4: Repeating the same message on all social media platforms 9 social media mistakes and how to avoid them ABDELNASSER ELDEEB.COM
- 7. #5: Assigning social media management to the marketing department 9 social media mistakes and how to avoid them ABDELNASSER ELDEEB.COM Social media should be everybodys responsibility. leverage your employees in all departments. Let them share in expressing your brand image.
- 8. Customers expect an immediate live response to their questions and requests. plan your moderation to accommodate this. tell your audience what to expect, when you are available for the reply and what is the expected response time. At least you should be available to respond during regular work hours. #6: No real-time response to customers 9 social media mistakes and how to avoid them ABDELNASSER ELDEEB.COM
- 9. Consumers are always talking about your brand, your executives, or your competitors. Pay close attention and use social monitoring tools to collect such mentions. Assign certain personnel to the collection task, then route the feedback to the right people for the suitable response. #7: Not paying attention to whats said about your brand on social media 9 social media mistakes and how to avoid them ABDELNASSER ELDEEB.COM
- 10. Set a formal social media training program to those managing social media. Include all other employees in some sort of social media orientation #8: Not offering social media training 9 social media mistakes and how to avoid them ABDELNASSER ELDEEB.COM
- 11. The days of free social media are gone. You need to put the necessary resources and plan enough budget to reach your social media goals. #9: Not committing the necessary budget and resources 9 social media mistakes and how to avoid them ABDELNASSER ELDEEB.COM
- 12. Title of the book The bad news is that these 9 social media mistakes are common. The good news is you can avoid them with good planning and execution and beat your competitors on the social media battlefield. 9 social media mistakes and how to avoid them ABDELNASSER ELDEEB.COM
- 13. Title of the book THANK YOU 9 social media mistakes and how to avoid them ABDELNASSER ELDEEB.COM