9 Steps To Increase Your Digital Presence IQ

May 23, 2013Download as PPTX, PDF0 likes2,178 views

Learn what it takes to build, manage, and deliver an awesome digital presence. Digital marketing is changing. You can't just broadcast your message. You can't just scream louder than your competitor. You have to be smart about it. You have to tell a story that can reach your customer wherever they are, on whatever device. With a consistent story that connects emotionally to your audience you'll be able to rise above the digital marketing noise and really get their attention because you'll have an awesome digital presence. A blog post with a slide-by-slide explanation coming soon!

Brought to you by Limelight Networks
Increase Your Digital Presence IQ

When we think about all this
digital stuff…

9 Steps To Increase Your Digital Presence IQ

But there’s no need.
Digital Presence is easy. Actually.

There are 9 steps.
Each one helps increase your Digital
Presence IQ

Step 1 (really this time):
“My Digital Presence is…”

1. Static content
2. Lack of rich media
3. No mobile
4. Global unavailability
5. Slow
6. No engagement
7. Lack of analysis
8. Fragmented story

Ideas in the abstract are hard to
communicate

I can tell you an idea, such as:
“The world is a very dangerous place.
If you walk alone, naïve, someone will
take advantage of you.
You could die.”

Not about you.
Not about your product.
It’s about your customer.

This little boy cried when he had to say
goodbye to his best friend.
vs.

Stories evoke emotions.
Emotions release endorphins.
Therefore stories release
endorphins.
(see that Algrebra did come in
handy)

BFF
Confidante
Friend
Acquaintance
Awareness
Relationship Intimacy Pyramid

Digital
Presence
Maturity
Content
Content
Management
Distribution
and Discovery
Engagement
and
Experience
Business
Intelligence
Content
Creation
Content
Distribution
Data

Create
Manage
DeliverEngage
Monetize/Convert
Optimize

1. Website/Content
2. Rich Media/Video
3. Mobile
4. Delivery and Performance
5. Social Engagement
6. Optimization

1. Efficiency
2. Scalability
3. Accessibility
4. No more IT bottlenecks
5. No more IT bottlenecks
6. No more IT bottlenecks

Step 8:
“Excuse me? Can I post on Twitter?”

Digital
Presence
Readiness
People
ProcessPlatform

More than 1 billion unique users
visit YouTube each month
Over 4 billion hours of video are
watched each month on YouTube
72 hours of video are uploaded to
YouTube every minute

“52% of consumers say that watching product videos makes them more
confident in their online purchase decisions”
Internet Retailer, 2012
“…shoppers who viewed video were 174% more likely to purchase than
viewers who did not…”
Retail Touchpoints Channel Innovation
Awards, 2012
“Online video now accounts for 50% of all mobile traffic and up to 69% of
traffic on certain networks.”
Bytemobile Mobile Analytics Report, 2012

Step 1. Know your Digital Presence
Step 2. Understand the signs of DPD
Step 3. Tell stories
Step 4. Identify your purpose
Step 5. Continuing assessment
Step 6. Build a workflow
Step 7. Pick the Right Tools
Step 8. It’s Not Just About Technology
Step 9. Video kicks A@#

Get the book
today.
eBook or print.
Free.
http://dpm4dummies.limelight.com

Jason Thibeault
Sr. Director, Marketing
Strategy Limelight
Networks
E: jt@llnw.com
T: @_jasonthibeault
602-850-4871

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9 Steps To Increase Your Digital Presence IQ

1. Brought to you by Limelight Networks Increase Your Digital Presence IQ

2. When we think about all this digital stuff…

4. ��…

7. But there’s no need. Digital Presence is easy. Actually.

8. There are 9 steps. Each one helps increase your Digital Presence IQ

9. Step 1.

11. Step 1 (really this time): “My Digital Presence is…”

14. Step 2: “I Don’t Feel So Well”

16. Digital. Presence. Deficiency.

18. Kidding

21. 1. Static content 2. Lack of rich media 3. No mobile 4. Global unavailability 5. Slow 6. No engagement 7. Lack of analysis 8. Fragmented story

22. Step 3: “Once Upon a Time…”

23. Why are stories so important?

27. Ideas in the abstract are hard to communicate

29. I can tell you an idea, such as: “The world is a very dangerous place. If you walk alone, naïve, someone will take advantage of you. You could die.”

31. Stories need a narrative

33. Emotion

34. Characters

35. Not about you. Not about your product. It’s about your customer.

37. Stories are emotional.

38. This little boy cried when he had to say goodbye to his best friend. vs.

39. Stories evoke emotions. Emotions release endorphins. Therefore stories release endorphins. (see that Algrebra did come in handy)

40. Engagement

41. BFF Confidante Friend Acquaintance Awareness Relationship Intimacy Pyramid

48. Step 4: “Who Am ��?”

50. Sell. Influence. Inform. Facilitate.

51. Step 5: “Take stock.”

52. Digital Presence Maturity Content Content Management Distribution and Discovery Engagement and Experience Business Intelligence Content Creation Content Distribution Data

56. Step 6: “Rinse and ��𲹳�.”

57. Workflow

60. Create Manage DeliverEngage Monetize/Convert Optimize

61. Step 7: “One size does not fit all.”

63. 1. Website/Content 2. Rich Media/Video 3. Mobile 4. Delivery and Performance 5. Social Engagement 6. Optimization

65. 1. Efficiency 2. Scalability 3. Accessibility 4. No more IT bottlenecks 5. No more IT bottlenecks 6. No more IT bottlenecks

68. Step 8: “Excuse me? Can I post on Twitter?”

69. Digital Presence Readiness People ProcessPlatform

71. Step 9: “Don’t Be ��ǰ��Բ�.”

72. Video

73. More than 1 billion unique users visit YouTube each month Over 4 billion hours of video are watched each month on YouTube 72 hours of video are uploaded to YouTube every minute

74. Yeah. Video is pretty popular.

75. “52% of consumers say that watching product videos makes them more confident in their online purchase decisions” Internet Retailer, 2012 “…shoppers who viewed video were 174% more likely to purchase than viewers who did not…” Retail Touchpoints Channel Innovation Awards, 2012 “Online video now accounts for 50% of all mobile traffic and up to 69% of traffic on certain networks.” Bytemobile Mobile Analytics Report, 2012

76. BFF

77. Step 1. Know your Digital Presence Step 2. Understand the signs of DPD Step 3. Tell stories Step 4. Identify your purpose Step 5. Continuing assessment Step 6. Build a workflow Step 7. Pick the Right Tools Step 8. It’s Not Just About Technology Step 9. Video kicks A@#

80. Get the book today. eBook or print. Free. http://dpm4dummies.limelight.com

81. Jason Thibeault Sr. Director, Marketing Strategy Limelight Networks E: jt@llnw.com T: @_jasonthibeault 602-850-4871

82. Thanks. Questions?

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