3. MBA速: Monitoring Brand Assets strengths
An
individual-
based
brand
value that
allows any
targeting
4. MBA速: Monitoring Brand Assets strengths
A synthesized
reformulation
of the two
main current
researches
(Aaker &
Keller)
5. MBA速: Monitoring Brand Assets strengths
KPI that
speak to
everyone in
order to
increase your
customer-
centricity
6. MBA速: Monitoring Brand Assets strengths
Customized
image items
to be more
relevant to
your needs &
specific
positioning
7. MBA速: Monitoring Brand Assets strengths
An easy-
reading
thanks to
indexed
scores
crossed by
any relevant
variable.
8. MBA速: Monitoring Brand Assets strengths
A database
comprising
more than 1
million
interviews so
as to
benchmark
your
performance.
9. MBA速: Monitoring Brand Assets strengths
A split of the
image into its
4
dimensions:
corporate,
retailing,
digital &
product-
related.
10. MBA速: Monitoring Brand Assets strengths
Wargames
with MBA速
software to
optimize
your
marketing
strategy
11. Pr Philippe Jourdan / Promise Consulting Inc.
Promise Consulting
Thank you and lets keep in touch!
http://facebook.com/promiseinc
http://whatsnewinmarketing.blogspirit.com
http://promiseconsultinginc.com
@pjourdan1967
Philippe.jourdan@jplconsulting.fr