91:s15:10b
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This document provides instructions for a group workshop assignment on consumer behavior and memory. Students are asked to select a food item, develop a schema including positive and negative associations, and use the associations to create a poster ad and 4-slide PowerPoint presentation for a marketing campaign. The PowerPoint must include details of the food, associations, ad, and be uploaded by one group member to the class discussions board.
91:s15:10b
- 1. Consumer Behavior: Knowledge and Memory Workshop ADV-91 Introduction to Advertising
- 2. Along with two of your classmates, select a food that at least one of you likes. Develop a schema for that food include both positive and negative associations. As a company that markets that food product, how could you make use of some of the more salient positive associations in your marketing campaign? How would you counter any negative associations?
- 3. Create one poster ad that sells this product using the schema you have come up with.
- 4. Finally, create a 4 slide PowerPoint that details the food product, the good associations, the bad associations, the ad, all of you together, and one of you upload it here: SP14: ADV-91 Sec 01 - Intro Advertising>Discussions>Food ads