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[95thesis]Chapter 15-21

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The Cluetrain Manifesto document discusses how companies need to change how they communicate with markets in the age of the internet. It states that the traditional homogenized voice of companies will seem outdated and that those who still use outdated marketing approaches will no longer appeal to anyone. It advises that companies must realize that their markets are now networked individuals who are getting smarter through conversation online. It warns that if companies do not adapt to communicating directly with their networked markets, they may blow their last chance to connect with them.

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Cluetrain Manifesto
In just few more years, the current homogenized ¡°voice¡± of business¡ªthe sound of mission statements and brochures¡ªwill seem as contrived and artificial as the language of the 18 th century French court. All the ¡°voices¡± that the companies have now will then be a voice with no greater sense or meaning for somehow the road for change is getting into their world once again.
Already, companies that speak in the language of the pitch, the dog-and-pony show, are no longer speaking to anyone. no market would ever render a service nor support your company if you give them meaningless ideas and thoughts.
Companies that assume online markets are the same markets that used to watch their ads on television are kidding themselves. Companies better move along and think of how would they improve their service not just thinking of they still have the old context of market.
Companies that don¡¯t realize their markets are now networked person-to-person, getting smarter as a result and deeply joined in conversation are missing their best opportunity. Companies should realize their markets are now networked person-to-person through means of the World Wide Web.
Companies can now communicate with their markets directly. If they blow it, it could be their last chance. . Market can now converse in the easiest way they can have it and adapt the trend and new cool things that technology brings us all.
Companies need to realize their markets are often laughing. At them. Through internet we can say everything we want to say, freely we can and by having conversation through internet markets may tend to use it against them or shall we say make rude opinions and articles about what they¡¯ve got.
Companies need to lighten up and take themselves less seriously. They need to get a sense of humor. Companies as such, if they get everything around them seriously tendency is they would give up.

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[95thesis]Chapter 15-21

  • 2. In just few more years, the current homogenized ¡°voice¡± of business¡ªthe sound of mission statements and brochures¡ªwill seem as contrived and artificial as the language of the 18 th century French court. All the ¡°voices¡± that the companies have now will then be a voice with no greater sense or meaning for somehow the road for change is getting into their world once again.
  • 3. Already, companies that speak in the language of the pitch, the dog-and-pony show, are no longer speaking to anyone. no market would ever render a service nor support your company if you give them meaningless ideas and thoughts.
  • 4. Companies that assume online markets are the same markets that used to watch their ads on television are kidding themselves. Companies better move along and think of how would they improve their service not just thinking of they still have the old context of market.
  • 5. Companies that don¡¯t realize their markets are now networked person-to-person, getting smarter as a result and deeply joined in conversation are missing their best opportunity. Companies should realize their markets are now networked person-to-person through means of the World Wide Web.
  • 6. Companies can now communicate with their markets directly. If they blow it, it could be their last chance. . Market can now converse in the easiest way they can have it and adapt the trend and new cool things that technology brings us all.
  • 7. Companies need to realize their markets are often laughing. At them. Through internet we can say everything we want to say, freely we can and by having conversation through internet markets may tend to use it against them or shall we say make rude opinions and articles about what they¡¯ve got.
  • 8. Companies need to lighten up and take themselves less seriously. They need to get a sense of humor. Companies as such, if they get everything around them seriously tendency is they would give up.